Wiley-VCH - Gratton, Sarah-Jayne - Follow Me! Creating a Personal Brand with Twitter

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Gratton, Sarah-Jayne Follow Me! Creating a Personal Brand with Twitter 1. Edition August 2012 21.90 Euro 2012. 288 Pages, Softcover - Practical Approach Book - ISBN 978-1-118-33634-2 - John Wiley & Sons	Sample Chapter
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Detailed description Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand. * Details ways in which you can use Twitter to build a personal brand * Shows you how to maximize Twitter's potential as a powerful marketing tool for your own benefit * Encourages you to take advantage of Twitter's vast audience Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe. From the contents Acknowledgments v Credits vi About the Author vii Introduction: The Rise of the Personal xix Immediacy and the Rise of the Social Consumer xx A Cautionary Tale xxi Emotions and Relationship Rituals xxiii Part One: Twitter, You've Come a Long Way 1 Chapter 1: A Twitter-Centric Landscape 5 Chapter 2: 'Less' Is the New 'More' 15 Part Two: Creating and Showcasing Your Brand 21 Chapter 3: Building Brand 'You' 25 Chapter 4: Secrets of a Great Twitter Profile 43 Chapter 5: The Four Types of Tweets and Why They Matter 55 Chapter 6: Building Your Followers: Quality Versus Quantity 67 Chapter 7: Creating Your Twittertorial Calendar 77 Chapter 8: Your Brand, Your Show 87 Chapter 9: A Geography Lesson: The Global Power of Twitter 101 Chapter 10: Beyond Hashtags: Make Your Brand 113 Part Three: Twitter Branding Showcase Stories 123 Chapter 11: Empowering Health Care 127 Chapter 12: Changing the Job Market One Tweet at a Time 137 Chapter 13: Making Twitter Your Personal Brand Diary 143 Chapter 14: Social Media Entrepreneur at 17 157 Chapter 15: Meet the Twitter Ninja 165 Chapter 16: Tweeting around the World 179 Chapter 17: Putting Her Personal Brand in the Pink 189 Chapter 18: The 'Green' Giant of Twitter 199 Chapter 19: Twitter to the Power of Two 209 Part Four: Twitter Toolkit: Supercharge Your Brand 219 Chapter 20: Twitter Clients and Directories 223 Chapter 21: Curation Tools 233 Chapter 22: Metrics and Analysis Tools 243 Chapter 23: Miscellaneous Tools 251 Index 257

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