|Press, Andrea L. / Williams, Bruce P.|
The New Media Environment
Blackwell Studies in Global Archaeology
1. Edition July 2010
2010. 240 Pages, Softcover
ISBN 978-1-4051-2768-4 - John Wiley & Sons
Also available as Hardcover.
Media Studies examines the new and rapidly developing field of media studies to discover what insights it has to readers as they negotiate their way through the new - and thoroughly saturated - media environment. The perfect introduction to the field, the book chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated'. Press and Williams discuss the development of cable and satellite television, VCRs, DVDs, the internet and personal computers, and emphasize the broader political, social, and economic context within which these new technologies have developed.
From the contents
1. Introduction: Modern Life Is a Media Experience
2. Ownership and Control in the New Media Environment
3. Media and Democracy
4. Studying Popular Culture: Texts, Reception, and Cultural Studies
5. Studying Inequalities: Class, Gender, Race, and Sexuality in Media Studies
6. Studying Media Texts and Their Reception in the New Media Environment