|  | Ross, Sharon
Beyond the Box
Television and the Internet
 1. Edition August 2008
83.90 Euro
2008. 280 Pages, Hardcover
- Monograph -
ISBN 978-1-4051-6123-7 - John Wiley & Sons
Also available as Softcover. |
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| Short description
Beyond the Box charts the revolution in television viewing that is currently underway in living rooms across the country. From voting practices on American Idol and text-messaging on Degrassi, to online forums for connecting with other Buffy the Vampire fans and "Save-the-Show" write-in campaigns aimed at television execs, the power of the Internet has fundamentally altered television viewing. Americans no longer just watch TV; they participate in, lobby for, respond and relate to favorite shows and characters in an entirely new --indeed, unprecedented -- way. Once the domain of cult TV alone -- think "trekkies" and Xena Warrior Princess devotees tele-participation has now gone mainstream. Sharon Ross probes how the Internet's development has altered how television is made and consumed. She offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred the lines of established boundaries. Featuring discussions of Buffy the Vampire Slayer, Lost and American Idol, Beyond the Box gives students and couch potatoes alike a better understanding of what it means to watch television in an era of profound technological change.
From the contents
Introduction: Online/Offline~What It Means to "Watch (and Make) TV" in the Age of the Internet.
1. Fascinated with Fandom: the Interactively Aware Viewers of Xena and Buffy.
2. Power to the People, or the Industry?: American Idol Voting, "Adult Swim" Bumping, and Viral Video-ing.
3. Managing Millenials: Teen Expectations of Tele-Participation.
4. No Network Is An Island: Lost's Tele-participation and ABC's Return to Industry Legitimacy.
5. Conclusion: The Remains Of The Day: The Future Of "TV"
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