|  | Gardels, Nathan / Medavoy, Mike
American Idol After Iraq
Competing for Hearts and Minds in the Global Media Age
 1. Edition March 2009
21.90 Euro
2009. 184 Pages, Softcover
ISBN 978-1-4051-8741-1 - John Wiley & Sons
Also available as Hardcover. |
Sample Chapter
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| Short description
"This book breaks completely new ground in the study of communication power--the key power of the 21st century." Manuel Castells, Author of The Network Society
This book explores the role of US media in foreign policy, not only at the present moment, but with an eye to the future. Written by a veteran Hollywood film executive and an internationally known columnist in foreign affairs, American Idol after Iraq examines the increasingly complex role that media plays in a world where conflicts are as much about the abundant cultural flows of the global information economy as the scarcity of oil and water.
From the contents
Foreword.
Six Key Concepts of This Book.
1 Hearts, Minds, and Hollywood.
2 The Magic is Gone - Except at the Box Office.
3 Creativity into Cash: How Hollywood Works.
4 Seeing and Being Seen.
5 Hollywood Beats the Red Army.
The Height of America's Cultural Appeal.
6 Backlash: Soft Power is Still Power, and Still Makes Enemies.
7 Culture Wars in the West: The Pope vs. Madonna.
8 Media Storm Troopers of the West vs. Islam.
9 New Stories, New Audiences in the Global Age.
10 Reinventing Cultural Diplomacy.
Index.
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