1. Edition - February 2008
61.90 Euro
2008. 496 Pages, Softcover
ISBN-10: 0-471-44377-8
ISBN-13: 978-0-471-44377-3 - John Wiley & Sons






Sample Chapter

Detailed description
This text is designed for e-commerce courses for general business students, rather than IS majors, at the undergraduate or MBA level. It focuses on models and strategies rather than going into depth on e-commerce technologies. The concentration is on organizations, and particularly profit-making institutions. The intention is to explore the ways in which an organization can become technically and operationally proficient in e-commerce. The range of topics is broad, making it a solid introductory text. Part of our new e-commerce series. Straub is among the top researchers in his field.

From the contents
Module I. Fundamental Concepts
* The Migration from Traditional to Net-Enhanced (NE) Organizations and Systems
* Principles of New Economy Business
* Structures, Frameworks and Classes of NE Actvity
Module II. NE Technologies
* The Basic NE Infrastructure
* Middleware Technologies and Applications for NE
* E-Security, Trust and Payments
Module III. Strategizing for Net-Enhancement
* NE Strategy
* Business Models and Strategic Planning for E-Commerce
* Cybermediaries
* Strategic Partnering, Outsourcing and Virtuality
Module IV. Implementation and Roll-Out
* E-Marketing in B2C and B2B Spaces
* Implementing Solutions
* Technological Impediments and Managerial Options
* Considerations of Social Issues: Internet Law, Ethics, Privacy, and Social Change
* Competing Internationally
Module V. Looking Ahead
* Trends, Reflections and Wrap-up.