4. Edition - January 2010 192.- Euro 2010. 496 Pages, Hardcover ISBN-10: 0-470-46901-3 ISBN-13: 978-0-470-46901-9 - John Wiley & Sons
Short description Health and medical professionals rely on Getzen for its engaging introduction to the economic analysis of medical markets. It is updated with the latest information in the field including a detailed look at health care reform and the emergence of Barack Obama's plan. The developing health care system in China is covered to provide a more global perspective. Investment cases along with a look at the ROI of specialty medical education are also presented. And new C-B and CEA case studies help health and medical professionals see how to effectively apply the principles and concepts.
From the contents CHAPTER 1 CHOICES: MONEY, MEDICINE AND HEALTH
CHAPTER 2 DEMAND AND SUPPLY
CHAPTER 3 COST-BENEFIT AND COST-EFFECTIVENESS ANALYSIS
CHAPTER 4 HEALTH INSURANCE: FINANCING MEDICAL CARE
CHAPTER 5 INSURANCE CONTRACTS AND MANAGED CARE
CHAPTER 6 PHYSICIANS
CHAPTER 7 MEDICAL EDUCATION, ORGANIZATION, AND BUSINESS PRACTICES
CHAPTER 8 HOSPITALS
CHAPTER 9 MANAGEMENT AND REGULATION OF HOSPITAL COSTS
CHAPTER 10 LONG-TERM CARE
CHAPTER 11 PHARMACEUTICALS
CHAPTER 12 CAPITAL FINANCING AND OWNERSHIP OF HEALTH CARE PROVIDERS
CHAPTER 13 MACROECONOMICS OF MEDICAL CARE
CHAPTER 14 THE ROLE OF GOVERNMENT
CHAPTER 15 PUBLIC GOODS AND PUBLIC HEALTH
CHAPTER 16 HISTORY, DEMOGRAPHY AND THE GROWTH OF MODERN MEDICINE
CHAPTER 17 INTERNATIONAL COMPARISONS OF HEALTH AND HEALTH EXPENDITURES
CHAPTER 18 VALUE FOR MONEY IN THE FUTURE OF HEALTH CARE
