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Collardi, Boris F. J.
Private Banking
Building a Culture of Excellence
Wiley Finance Editions

1. Edition November 2012
105.- Euro
2012. 288 Pages, Hardcover
ISBN 978-0-470-82437-5 - John Wiley & Sons




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Short description
Since private banking is a long-term industry, winning and keeping clients for a long time is key. Written by an expert in the field, World Class Private Banking presents a structured approach on how to get ahead in the private banking industry. This practical guidebook includes a detailed overview, including examples and a checklist, of private banking. This book also explores the recent changes in the private banking industries due to the new demands of the wealthy. This hands-on text provides the fundamentals to build a successful world-class bank.

From the contents
Preface ix

Acknowledgments xv

CHAPTER 1 A Framework for Excellence in Private Banking 1

CHAPTER 2 What Is Driving Private Banking? 7

CHAPTER 3 Finding the Right Organisation and Operational Strategy 23

CHAPTER 4 Forces Shaping the Regulatory Environment 45

CHAPTER 5 Putting Clients at the Centre 63

CHAPTER 6 Beyond Products--Offering Tailored Solutions 91
Guido Ruoss

CHAPTER 7 Why Brand Matters 123

CHAPTER 8 Delivering a Superior Client Experience 145

CHAPTER 9 Understanding Service Excellence 165

CHAPTER 10 Winning the War for Talent 187

CHAPTER 11 Defining and Growing Leadership and Culture 215

CHAPTER 12 Measuring and Managing Performance 233

About the Author 255

Index 257

 




 

        

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