Wiley-VCH - Brach, Marion A. - Real Options in Practice

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Brach, Marion A. Real Options in Practice Wiley Finance Editions 1. Edition February 2003 77.90 Euro 2003. 384 Pages, Hardcover ISBN 978-0-471-26308-1 - John Wiley & Sons	Sample Chapter
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Short description Real Options in Practiceexplores the most cutting-edge advances in real option theory and practice. This book discusses where and why options are applied to corporate decision-making and describes the challenges of implementing a real option framework in practice. Through Brach's own three-step real option valuation method, readers will learn how the theory of real options is now being applied to drive better and more profitable corporate decision making. From the contents Acknowledgments. Real Option--The Evolution of an Idea. Taking an Idea into Practice. The Six Basic Managerial Options. The Value of Uncertainty. A Strategic Framework for Competitive Scenarios. Adding Option Value by Intervention. Real Option Analysis--A Support Framework for Corporate Strategy. Managing Relationships with Real Options. Real Options--A Mindset to Share and Communicate. The Real Option Future. Bibliography. Index.

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