1. Edition - October 2004
89.90 Euro
2004. 576 Pages, Hardcover
- Practical Approach Book -
ISBN-10: 0-471-47941-1
ISBN-13: 978-0-471-47941-3 - John Wiley & Sons








Short description
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

From the contents
The PDMA ToolBook2 for New Product Development: Organizational, Process and Portfolio Tools.

Section 1 - Organizational Tools.

1. Seamon Achieving Growth Through an Innovative Culture.

2. Hyland Bridging the Transition from R&D to Operations.

3. Markham Turning Technical Advantage into Product Advantage.

4. Koen Enhancing Knowledge Creation for Breakthrough Innovation.

5. Leenders Building Creative Virtual NPD Teams.

6. Deck Building Stronger Relationships to Improve Co-Development Performance.

Section 2 - Tools for Improving the Fuzzy Front End.

7. Katz The Voice of the Customer.

8. Miller Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery.

9. Magidson Shifting Your Customers into "Wish Mode".

10. Dorval The Birth of Novelty.

Section 3 - Tools for Managing the Process.

11. Tang Establishing Quantitative Economic Value for Product and Service Features.

12. Brodie Integrating a Requirements Process into NPD.

13. von Hippel Toolkits for User Innovation.

14. Gordon IT-Enabling the New Product Development Process.

Section 4 - Portfolio and Pipeline Management Tools.

15. Albright Mapping Tools for Planning and Portfolio Decision Making.

16. Yu Decision Support Tools for Effective Technology Commercialization.

17. O'Connor Spiral-Up Implementation of NPD Portfolio and Pipeline Management.

Section 5 - Appendices.

PDMA Glossary.

About PDMA.