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Heise, David R.
Surveying Cultures
Discovering Shared Conceptions and Sentiments

1. Edition January 2010
79.90 Euro
2010. 230 Pages, Hardcover
ISBN 978-0-470-47907-0 - John Wiley & Sons




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Short description
Surveying Cultures explores the traditional and the emerging methods used for surveying cultures. This volume is the first book to deal explicitly with cultural surveys and survey methodology, uniquely combing survey methods, anthropological studies, and psychometric theory. Including a list of highlights in each chapter, this resource introduces a theory of measurement for ethnographic studies that employs the consensus-as-culture model. As one of the first in methodology to accurately collect and decipher data on cultural norms and sentiments, this textbook is essential for students in this field of study.

From the contents
Preface.

Acknowledgments.

1. Surveying Culture.

1.1 Case Studies of Cultural Surveys.

1.2 Preview.

1.3 Chapter Highlights.

2. Measuring Sentiments.

2.1 Dimensions of Affect.

2.2 Bipolar Scales.

2.3 Internet Data Collection.

2.4 Chapter Highlights.

3. Sentiment Repositories.

3.1 Early Archives.

3.2 Cross-Cultural Atlas.

3.3 Archives Related to Social Interaction.

3.4 U.S. 2002-2004 Project.

3.5 Chapter Highlights.

4. Surveys with Vignettes.

4.1 Factorial Surveys.

4.2 Impressions from Events.

4.3 Attribute-Identity Amalgamations.

4.4 Event Likelihoods.

4.5 Synopsis.

4.6 Chapter Highlights.

4.7 Appendix: Impression-Formation Study Designs.

5. Errors in Surveys.

5.1 Coverage Errors.

5.2 Sampling Errors.

5.3 Nonresponse Errors.

5.4 Measurement Errors.

5.5 Other Errors.

5.6 A Survey-of-Cultures Model.

5.7 Statistics.

5.8 Inculcation Index.

5.9 Commonality Index.

5.10 Variance Components.

5.11 Implications.

5.12 Chapter Highlights.

6. Correlates of Enculturation.

6.1 Indices.

6.2 Conduct as a Rater.

6.3 Predicting Cultural Authoritativeness.

6.4 Implications.

6.5 Chapter Highlights.

7. Consensus in Sentiments.

7.1 Component Analyses.

7.2 Subcultures.

7.3 Discussion.

7.4 Chapter Highlights.

8. Measurement Reliability.

8.1 Reliabilities Within Stimuli.

8.2 Reliabilities Across Stimuli.

8.3 Chapter Highlights.

9. Culture and Surveys.

9.1 Unique Aspects of Sentiment Surveys.

9.2 Frameworks for Sentiment Surveys.

9.3 In Closing.

9.4 Chapter Highlights.

References.

Index.

 




 

        

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