Short description This book is a more accessible version of Contemporary Strategy Analysis, one of the leading textbooks on strategic management for the global market. Foundations of Strategy is ideal for the needs of undergraduate students and also those students taking various Masters courses who require a less rigorous and more concise treatment of the subject.
From the contents Chapter Headings and Opening/Closing Cases) 1. The Concept of Strategy
Lady Gaga, James Dyson, Alex Ferguson / The King of Shaves 2. Industry Analysis
Mobile Phone Industry / Fitness First 3. Resources and Capabilities
Hyundai Motor Co. / Harley-Davidson
4. The Nature and Sources of Competitive Advantage Singapore Airlines / Starbucks 5. Business Strategies in Different Industry and Sectoral Contexts
Evolution of PCs / WWF 6. Technology-based Industries and the Management of Innovation
eBook readers / Nespresso 7. Corporate Strategy
Tesco Bank / Diversification at Disney
8. Global Strategies and the Multinational Corporation IKEA / Sharp (LCDs)
9. Realizing Strategy BP and the Deepwater Horizon Oil Spill / Cisco
