Markides, Constantinos C. / Geroski, Paul A. Fast Second How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets J-B US non-Franchise Leadership
1. Edition - December 2004 28.90 Euro 2004. 208 Pages, Hardcover ISBN-10: 0-7879-7154-5 ISBN-13: 978-0-7879-7154-0 - John Wiley & Sons
Author information Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coauthor of Strategic Thinking for the Next Economy from Jossey-Bass.
Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.
