1. Edition - May 2010
32.90 Euro
2010. 720 Pages, Softcover
ISBN-10: 0-470-57377-5
ISBN-13: 978-0-470-57377-8 - John Wiley & Sons






Sample Chapter

Detailed description
A complete guide to creating and establishing your place in the blogosphere!

New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.

Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.
* Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques
* Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging
* Helps new bloggers become active and productive members of the blogging community
* Provides vital information for both hobby bloggers and those who want to build a career around blogging

Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

From the contents
Introduction.

Book I: Joining the Blogosphere.

Chapter 1: Joining the Blogosphere.

Chapter 2: Preparing to Start and Write a Blog.

Chapter 3: Blogging Basics.

Chapter 4: Blogging Rules and Ethics.

Book II: Niche Blogging.

Chapter 1: Understanding Niche Blogging.

Chapter 2: Benefi ting from a Niche Blog Approach.

Chapter 3: Choosing Your Niche.

Chapter 4: Writing for Your Niche.

Book III: Corporate and Business Blogging.

Chapter 1: Starting a Business Blog.

Chapter 2: Developing a Business Blog Marketing Plan.

Chapter 3: Choosing Business Bloggers.

Chapter 4: Writing a Business Blog.

Chapter 5: Keeping Yourself and Your Company out of Trouble.

Book IV: Choosing a Blogging Application.

Chapter 1: Choosing a Blogging Application.

Chapter 2: Finding the Right Blogging Application.

Chapter 3: Taking a Look at WordPress.

Chapter 4: Using Google Blogger.

Chapter 5: Understanding TypePad.

Book V: Blogging Tools.

Chapter 1: Search Engine Optimization.

Chapter 2: Measuring Blog Performance.

Chapter 3: Editing and Finding Images.

Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication.

Chapter 5: Using Offl ine Blog Editors.

Chapter 6: Creating a Podcast.

Chapter 7: Creating a Vlog.

Book VI: Promoting and Growing Your Blog.

Chapter 1: Secrets to Blogging Success.

Chapter 2: Building Community.

Chapter 3: Social Networking.

Chapter 4: Social Bookmarking.

Chapter 5: Inviting or Being a Guest Blogger.

Chapter 6: Hosting Blog Contests.

Chapter 7: Joining Blog Carnivals.

Book VII: Making Money from Your Blog.

Chapter 1: Blog Advertising 101.

Chapter 2: Publishing Contextual Ads.

Chapter 3: Using Text Link Ads.

Chapter 4: Placing Impression Ads.

Chapter 5: Making Money with Affi liate Advertising.

Chapter 6: Publishing Sponsored Reviews and Paid Posts.

Chapter 7: Merchandising for Profit.

Chapter 8: Displaying Ads in Your Blog's Feed.

Chapter 9: Selling Ad Space Directly.

Chapter 10: Benefi ting from Indirect Monetization Opportunities.

Book VIII: Microblogging with Twitter.

Chapter 1: Getting the Short Story with Microblogging.

Chapter 2: Getting Started with Twitter.

Chapter 3: Getting More out of Twitter.

Chapter 4: Using Third-Party Twitter Applications.

Glossary.

Index.