|  | Treadaway, Chris / Smith, Mari
Facebook Marketing
An Hour a Day
 2. Edition May 2012
25.90 Euro
2012. 360 Pages, Softcover
- Practical Approach Book -
ISBN 978-1-118-14783-2 - John Wiley & Sons
|
Sample Chapter
| Buy now   
E-Books are also available on all known E-Book shops.
|
| Detailed description
The bestselling Sybex guide to marketing on Facebook, now fully updated
As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.
* This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
* Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
* Covers using features such as events, applications, and pay-per-click advertising
* Includes case studies and directions for updating, monitoring, and maintaining your campaign
This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
From the contents
Introduction xvii
Chapter 1 Welcome to the Post-Social Era 1
Chapter 2 Understanding Social Media and Facebook 25
Chapter 3 Marketing and Business Success on Facebook 51
Chapter 4 Month 1: Create the Plan and Get Started 71
Chapter 5 Month 2: Establish Your Corporate Presence with Pages 103
Chapter 6 Month 3: Create Demand with Facebook Advertising 137
Chapter 7 Beyond Pages: Groups, Apps, Social Plugins, and Mobile 177
Chapter 8 The Analytics of Facebook 203
Chapter 9 Addressing Common Marketing Problems 231
Chapter 10 Unique Facebook Marketing Scenarios 255
Chapter 11 Facebook in the Future 277
Appendix A: Recommended Resources 309
Appendix B: Roles and Responsibilities 313
Glossary 319
Index 327
|
|
|
|
