 When Advanced Materials was launched 15 years ago, many hoped for it but nobody expected the huge success of this journal. Within 18 months from conception to the first issue, the journal was brought on its way by Angewandte Editor Peter Gölitz. The idea was based on an interview of Gerhard Wegner and Dietrich Haarer in the German Chemical Society membership journal. Its Editor Joachim Rudolph approached Wegner and Haarer and with their support, an international editorial advisory board was set up. Discussions between publishers and scientists shaped the journal rather than market research. "The outcome would have been: There is no need for a new journal. [...] I think this was at least as good as any market research could be," says Gölitz in an interview with Advanced Materials today. Since the beginning, the focus has been on modern functional materials and not on traditional steel and concrete materials. In 1990, Peter Gregory took over editorship and the journal became fully independent from its Angewandte piggyback childhood in 1991. "There is no doubt that Advanced Materials has developed at an amazing pace," today's Editor Esther Levy writes in the Editorial of issue 23/2002, which features a special section containing some highlights from the journal's past: an interview with Peter Gölitz, a cover picture gallery, a top author and article list, and a compilation of all Review articles published to date. "Advanced Materials has turned into a brilliant journal" is the most frequently heard feedback from the scientifc community today. | 
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