Small Business for Dummies
Australian Edition
6. Auflage März 2021
392 Seiten, Softcover
Wiley & Sons Ltd
Get inspired to build a profitable business with this essential guide
In the latest edition of this bestselling and authoritative reference, Small Business For Dummies explains how to set your business on the path for success. Using this guide, you'll discover how to nurture your entrepreneurial spirit, build a winning edge over your competitors, and respond to the increasing challenges of everyday business.
From the basics of setting up a budget to working out your exit plan, this book explains how to grow a profitable business that responds quickly to opportunities. You'll learn how to identify what's different about your business, and how you can use this knowledge to build your brand and generate above-average profits.
This new edition also covers:
* Using business plans to stay one step ahead
* Building positive teams and managing employees
* Creating financial projections that actually work
* Attracting the kind of customers you really want
* Expanding your online presence
Whether you're a small business veteran or new to the game, this guide provides practical advice and inspirational guidance for every step along the way.
Part 1: Getting Started 5
Chapter 1: Is Small Business for You? 7
Chapter 2: Figuring Out What's So Special about You (And Your Business) 23
Chapter 3: Starting from Scratch, Buying a Business, or Joining a Franchise 39
Part 2: Finding Your Entrepreneurial Spirit 61
Chapter 4: Separating Yourself from Your Business 63
Chapter 5: Staying One Step Ahead 79
Chapter 6: Creating a Business Plan 93
Chapter 7: Getting the Legals Right 107
Part 3: Planning for Profit 127
Chapter 8: Figuring Out Prices and Predicting Sales 129
Chapter 9: Building Profit Projections 147
Chapter 10: Calculating Your Break-Even Point 165
Chapter 11: Creating Your Marketing Plan 175
Part 4: People Power 197
Chapter 12: Making Service Your Business 199
Chapter 13: Becoming an Employer 217
Chapter 14: The Art of Management 229
Part 5: High Finance 249
Chapter 15: Financing Your Business 251
Chapter 16: Cooking the Books 267
Chapter 17: Understanding Financial Statements 281
Chapter 18: Taming the Tax Tyrant 303
Part 6: The Part of Tens 321
Chapter 19: Ten Things to Do If You Hit Hard Times 323
Chapter 20: Ten Tips for Selling Your Business 331
Index 341
As a journalist, she has written for many publications including Australian PC World, Australian Personal Computer, CCH Australia Limited and a columnist for the The Sydney Morning Herald.
Curtis is a qualified accountant and business consultant who specialises in teaching small businesses about technology and finance. She is the author of MYOB Software For Dummies (now in its seventh edition); QuickBooks For Dummies, Second Edition; Small Business For Dummies, Fourth Edition; and Creating a Business Plan For Dummies (publishing March 2014).
