John Wiley & Sons Small Business for Dummies Cover Get inspired to build a profitable business with this essential guide In the latest edition of this.. Product #: 978-0-7303-8484-7 Regular price: $23.27 $23.27 Auf Lager

Small Business for Dummies

Australian Edition

Curtis, Veechi

Cover

6. Auflage März 2021
368 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-0-7303-8484-7
John Wiley & Sons

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Get inspired to build a profitable business with this essential guide

In the latest edition of this bestselling and authoritative reference, Small Business For Dummies explains how to set your business on the path for success. Using this guide, you'll discover how to nurture your entrepreneurial spirit, build a winning edge over your competitors, and respond to the increasing challenges of everyday business.

From the basics of setting up a budget to working out your exit plan, this book explains how to grow a profitable business that responds quickly to opportunities. You'll learn how to identify what's different about your business, and how you can use this knowledge to build your brand and generate above-average profits.

This new edition also covers:
* Using business plans to stay one step ahead
* Building positive teams and managing employees
* Creating financial projections that actually work
* Attracting the kind of customers you really want
* Expanding your online presence
Whether you're a small business veteran or new to the game, this guide provides practical advice and inspirational guidance for every step along the way.

Introduction 1

Part 1: Getting Started 5

Chapter 1: Is Small Business for You? 7

Chapter 2: Figuring Out What's So Special about You (And Your Business) 23

Chapter 3: Starting from Scratch, Buying a Business, or Joining a Franchise 39

Part 2: Finding Your Entrepreneurial Spirit 61

Chapter 4: Separating Yourself from Your Business 63

Chapter 5: Staying One Step Ahead 79

Chapter 6: Creating a Business Plan 93

Chapter 7: Getting the Legals Right 107

Part 3: Planning for Profit 127

Chapter 8: Figuring Out Prices and Predicting Sales 129

Chapter 9: Building Profit Projections 147

Chapter 10: Calculating Your Break-Even Point 165

Chapter 11: Creating Your Marketing Plan 175

Part 4: People Power 197

Chapter 12: Making Service Your Business 199

Chapter 13: Becoming an Employer 217

Chapter 14: The Art of Management 229

Part 5: High Finance 249

Chapter 15: Financing Your Business 251

Chapter 16: Cooking the Books 267

Chapter 17: Understanding Financial Statements 281

Chapter 18: Taming the Tax Tyrant 303

Part 6: The Part of Tens 321

Chapter 19: Ten Things to Do If You Hit Hard Times 323

Chapter 20: Ten Tips for Selling Your Business 331

Index 341
Born in Scotland, Veechi Curtis attended university in Bathurst, NSW, where she completed her degree in Accountancy and Business Management. Specialising in business consulting and accounting software training, she has been an MYOB Certified Consultant and QuickBooks trainer for over a decade, training many hundreds of businesses in how to make their accounting software work for them.
As a journalist, she has written for many publications including Australian PC World, Australian Personal Computer, CCH Australia Limited and a columnist for the The Sydney Morning Herald.
Curtis is a qualified accountant and business consultant who specialises in teaching small businesses about technology and finance. She is the author of MYOB Software For Dummies (now in its seventh edition); QuickBooks For Dummies, Second Edition; Small Business For Dummies, Fourth Edition; and Creating a Business Plan For Dummies (publishing March 2014).