Hospitality Marketing Management
6. Auflage September 2024
384 Seiten, Softcover
Wiley & Sons Ltd
ISBN:
978-1-118-98895-4
John Wiley & Sons
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Chapter 1: Introduction to Hospitality Marketing
Chapter 2: The Marketing Environment and Sustainability
Chapter 3: Understanding the Behavior of Hospitality Consumers
Chapter 4: Market Segmentation and Positioning
Chapter 5: Developing A Marketing Plan
Chapter 6: Information for Marketing Decisions
Chapter 7: Pricing Strategy
Chapter 8: Developing New Products and Services
Chapter 9: Managing Products and Services
Chapter 10: Distribution and Supply Chain Management
Chapter 11: Electronic Commerce
Chapter 12: Integrated Marketing Communications
Chapter 13: Advertising and Social Media
Chapter 14: Sales Promotions and Public Relations
Chapter 15: Personal Selling
Chapter 2: The Marketing Environment and Sustainability
Chapter 3: Understanding the Behavior of Hospitality Consumers
Chapter 4: Market Segmentation and Positioning
Chapter 5: Developing A Marketing Plan
Chapter 6: Information for Marketing Decisions
Chapter 7: Pricing Strategy
Chapter 8: Developing New Products and Services
Chapter 9: Managing Products and Services
Chapter 10: Distribution and Supply Chain Management
Chapter 11: Electronic Commerce
Chapter 12: Integrated Marketing Communications
Chapter 13: Advertising and Social Media
Chapter 14: Sales Promotions and Public Relations
Chapter 15: Personal Selling
Robert D. Reid is Professor and former Dean of the College of Business at James Madison University, Harrisonburg, Virginia.
David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.
David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.
