John Wiley & Sons Qualitative Research Methods Cover The definitive step-by step resource for qualitative and ethnographic research Qualitative Research.. Product #: 978-1-119-39078-7 Regular price: $54.11 $54.11 Auf Lager

Qualitative Research Methods

Collecting Evidence, Crafting Analysis, Communicating Impact

Tracy, Sarah J.


2. Auflage August 2019
432 Seiten, Softcover

ISBN: 978-1-119-39078-7
John Wiley & Sons

Jetzt kaufen

Preis: 57,90 €

Preis inkl. MwSt, zzgl. Versand

Weitere Versionen


The definitive step-by step resource for qualitative and ethnographic research

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting and analyzing data to developing theories and effectively communicating the results--allowing readers to employ qualitative methods in their projects as they follow each chapter.

Coverage of topics such as qualitative theories, ethics, sampling, interview techniques, qualitative quality, and advice on practical fieldwork provides clear and concise guidance on how to design and conduct sound research projects. Easy-to-follow instructions on iterative qualitative data analysis explain how to organize, code, interpret, make claims, and build theory. Throughout, the author offers her own backstage stories about fieldwork, analysis, drafting, writing, and publishing, revealing the emotional and humorous aspects of practicing qualitative methods.

Now in its second edition, this thorough and informative text includes new and expanded sections on topics including post-qualitative research, phenomenology, textual analysis and cultural studies, gaining access to elite and difficult to access populations, on persuasive writing, novel interviewing approaches, and more. Numerous examples, case studies, activities, and discussion questions have been updated to reflect current research and ensure contemporary relevance.
* Written in an engaging and accessible narrative style by an acclaimed scholar and researcher in the field
* Offers new and updated examples of coding and qualitative analysis, full-color photos and illustrations, and a companion instructor website
* Synthesizes the most up-to-date multidisciplinary literature on qualitative research methods including seven main approaches to qualitative inquiry: grounded theory, case study, ethnography, phenomenology, narrative and autoethnography, participatory action research, and arts-based research
* Presents innovative qualitative data collection methods and modern representation strategies, such as virtual ethnography, photo-voice, and mobile interviewing

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an ideal resource for undergraduate and graduate students, instructors, and faculty across multiple disciplines including the social sciences, healthcare, education, management, and the humanities, and for practitioners seeking expert guidance on practical qualitative methods.

Preface: Is this book for me? xvi

1 Developing contextual research that matters 1

2 Entering the conversation of qualitative research 25

3 Paradigmatic reflections and qualitative research territories 48

4 Research design: Sampling, research proposals, ethics, and IRB 75

5 Negotiating access and exploring the scene 104

6 Field roles, fieldnotes, and field focus 129

7 Interview planning and design: Structuring, wording, and questioning 155

8 Interview practice: Embodied, mediated, and focus-group approaches 181

9 Data analysis basics: A phronetic iterative approach 208

10 Advanced data analysis: The art and magic of interpretation 236

11 Qualitative quality: Creating a credible, ethical, significant study 265

12 Theorizing and writing: Explaining, synthesizing, and crafting a tale 292

13 Drafting, polishing, and publishing 320

14 Qualitative methodology matters: Exiting and communicating impact 344

Appendix A Fieldnote 367

Appendix B Focus group guide 369

Appendix C Interview/focus group excerpts with different levels of transcription detail 373

References 377

Index 400
SARAH J. TRACY is Professor of Human Communication, Arizona State University-Tempe, and an internationally recognized expert on qualitative research methods. She has contributed more than 75 essays to publications such as Qualitative Inquiry, Communication Monographs, and Management Communication Quarterly, and developed the renowned "eight big tent model" for high quality qualitative research.

S. J. Tracy, Arizona State University, USA