John Wiley & Sons Never Too Old to Get Rich Cover Start a successful business mid-life When you think of someone launching a start-up, the image of a.. Product #: 978-1-119-54790-7 Regular price: $26.07 $26.07 Auf Lager

Never Too Old to Get Rich

The Entrepreneur's Guide to Starting a Business Mid-Life

Hannon, Kerry E.


1. Auflage Juni 2019
272 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-54790-7
John Wiley & Sons

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Start a successful business mid-life

When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business.

This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed.

* Describes how you can find capital to start your own business
* Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs
* Written by PBS Next Avenue's entrepreneur expert, Kerry Hannon
* Teaches you how to start your own business

Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.



About the Author


Part I: Turning a Passion into a Business

Chapter One: Mike Kravinsky: Lights, Camera, Action

Chapter Two: Lazetta Rainey Braxton: Money Maven

Chapter Three: Destiny Burns: Military to Merlot

Chapter Four: Mike Foster: Cockpit to the Coffee Shop

Chapter Five: Laura Tanner Swinand: Bejeweled

Chapter Six: Tim Juntgen: Scooting Ahead

Chapter Seven: Amy Bass and Evvy Diamond: Write Stuff

Chapter Eight: Joan Sadler: Horsing Around

Part II: Building a Winning Senior-Junior Partnership

Chapter Nine: Michael Lowe and John Uselton: Ginning Things Up

Chapter Ten: Paul Tasner and Elena Olivari: The Whole Million-dollar Package

Chapter Eleven: Bergen Giordani and Morgen Giordani Reamer: Cookie Contessas

Part III: The Path to Social Entrepreneurship

Chapter Twelve: Carol Nash: Girl Power

Chapter Thirteen: Doug Rauch: Food, Glorious Food

Chapter Fourteen: Jamal Joseph: Hope in Harlem

Chapter Fifteen: Belle Mickelson: The Magic of Music

Part IV: Winning Strategies of Female Entrepreneurs

Chapter Sixteen: Ginny Corbett: Health and Happiness

Chapter Seventeen: Donna Tortorice: Chilling Out

Chapter Eighteen: Linda LaMagna: Design from Within

Chapter Nineteen: Rachel Roth: Nutty for Opera

Chapter Twenty: Joyce Harman: The Holistic Path


KERRY HANNON is a nationally recognized expert and strategist on career transitions, personal finance, and retirement. She is a frequent TV and radio commentator and is a sought-after keynote speaker at conferences across the country. Kerry focuses on empowering yourself to do more with your career and personal finances-now and for the future.