Make Yourself Clear
How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood
1. Auflage Juni 2019
256 Seiten, Hardcover
Wiley & Sons Ltd
Preis: 22,90 €
Preis inkl. MwSt, zzgl. Versand
How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching.
In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers.
The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers.
Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood.
Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas.
* Ground your business communications in proven techniques
* Profit from expert instruction given by those who have helped thousands of readers and workshop students
* Develop your sales career by applying effective teaching practices to customer and colleague interactions
* For educators, adopt the latest best practices into your teaching style
Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.
About the Authors
Introduction Working at the Intersection of Teaching and Business
Section 1 Authenticity
Chapter 1 Pursuing Win-Win-Win Scenarios
Chapter 2 Recovering Human Judgment
Chapter 3 Recovering Choice in Human Interactions
Chapter 4 Adjusting to Hear and Be Heard
Chapter 5 Respecting the Game
Section 2 Immediacy
Chapter 6 Leveraging Momentum and Context
Chapter 7 Generating Immediacy for Others
Chapter 8 Rebuilding Teaching around Immediacy
Chapter 9 Rebuilding Training around Immediacy
Chapter 10 Communicating with Immediacy
Chapter 11 Selling with Immediacy
Chapter 12 Getting Immediacy Right
Section 3 Delight
Chapter 13 Identifying the Conditions for Delight
Chapter 14 Offering Choice
Chapter 15 The Power of Engagement
Chapter 16 Novelty is not your Friend
Chapter 17 Boredom is not your Enemy
Chapter 18 The Unit of Delight
Chapter 19 After Delight
Chapter 20 An Invitation
Appendix How we designed this reading experience
Stephen J. Valentine is an educator, school leader, writer, and serial collaborator. He serves as the Assistant Head, Upper School, and Director of Academic Leadership at Montclair Kimberley Academy. He is Coordinating Editor of Klingbrief, author of Everything but Teaching, and co-author of Blending Leadership.