John Wiley & Sons Blogging For Dummies Cover The bestselling blogging book--updated in a new edition! Ready to make your mark on the online worl.. Product #: 978-1-119-58805-4 Regular price: $20.86 $20.86 Auf Lager

Blogging For Dummies

Lupold Bair, Amy


7. Auflage Oktober 2019
432 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-58805-4
John Wiley & Sons

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The bestselling blogging book--updated in a new edition!

Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.

Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand.
* Decide which of the major blogging platforms will work for you
* Use SEO to drive traffic to your blog
* Monetization through advertising and sponsorships
* Create content that draws readers in

Covering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!

Introduction 1

Part 1: Getting Started with Blogging 5

Chapter 1: Discovering Blog Basics 7

Chapter 2: Entering the Blogosphere 33

Chapter 3: Choosing and Hosting Blog Software 51

Part 2: Setting Up Your Blog 79

Chapter 4: Starting a Blogger Blog 81

Chapter 5: Starting a WordPress Blog 107

Chapter 6: Creating a Squarespace Blog 139

Chapter 7: Considering Other Blogging Platforms 151

Part 3: Fitting In and Feeling Good 159

Chapter 8: Finding Your Niche 161

Chapter 9: Creating Great Content 179

Chapter 10: Building Community with Comments 203

Chapter 11: Blogging Anonymously 225

Part 4: Going Beyond Words 235

Chapter 12: Working with Photos 237

Chapter 13: Starting a Podcast 251

Chapter 14: Diving into Vlogging 267

Chapter 15: Leveraging Community with Forums 275

Part 5: Marketing and Promoting Your Blog 287

Chapter 16: Making Your Blog Easy to Find 289

Chapter 17: Getting to Know Social Networking 299

Chapter 18: Joining the Big Four Social Networks 315

Chapter 19: Measuring Blog Presence 329

Part 6: Getting Business-y with It 339

Chapter 20: Making Mad Mad Money 341

Chapter 21: Blogging for Companies 355

Part 7: The Part of Tens 371

Chapter 22: Ten Ways to Grow Community 373

Chapter 23: Ten Things All Bloggers Should Do 381

Index 389
Amy Lupold Bair is the owner of Resourceful Mommy Media, LLC, and author of the popular parenting and lifestyle blog, Resourceful Mommy. In 2008, Amy invented the social media marketing tool the Twitter Party, and in early 2009, she created the Global Influence Network for bloggers. A former English teacher and mother of two, she is also the author of Raising Digital Families For Dummies, a guide for parents raising digital natives.