Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want
Techstars (Band Nr. 1)
1. Auflage April 2020
224 Seiten, Hardcover
Wiley & Sons Ltd
Preis: 22,90 €
Preis inkl. MwSt, zzgl. Versand
How women can ?lean in? to entrepreneurship to create the life they want!
Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition?not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path.That decision ultimately led to success in the corporate world and at home.
In Yes, You Can Do This! Claudia shares her own reasons for starting a business, and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a "How-to book" on building a business, Claudia provides clear examples and practical resources to help others create the life they want through entrepreneurship. In Yes, You Can Do This! you'll learn:
? How to develop and share your vision
? How to deal with stereotypes and unconscious bias
? How to leverage perceived weaknesses and turn them into strengths
? How to balance life at high speeds and avoid burnout
? How to cultivate the confidence to move from idea to creating a company with the culture and rules you want
In Yes, You Can Do This! women are provided with an electrifying third career option: it?s not just "lean in" or "lean out," but startup and change the playing field for others in the process.
Praise for Yes, You Can Do This!
?Combining compelling storytelling with practical, tactical advice, Reuter has created a manifesto for the next generation of female founders. Rooted in the research around gender and work, this is a must read for women looking to launch the next new thing."
- Jennifer McFadden, Associate Director of Entrepreneurial Programs, Yale School of Management
?A must-read for any woman considering taking the leap into entrepreneurship, You Can Do This brings together today's best thinking about women in the workplace with practical advice for creating your dream career and life - by starting a company. Whether you are just curious or ready to take the leap, this book is a great read and a valuable resource.?
-Anna Barber, Managing Director, Techstars
?Claudia helps not just the female entrepreneur, but all entrepreneurs, find their footing in what can be an overwhelming whirlwind of starting a business. This book is not only inspiring and uplifting, but positively necessary for any woman looking to find success in the startup space!
-Shira Atkins, Co-founder & CMO Wonder Media Network
A Little Background on "Lean-In"
So why not lean-in by starting-up and move past the binary set-up?
The Privilege of Flexibility at Work
So Let's Explore Another Option: Entrepreneurship
Win or Lose, How Do I Know You Can Do This?
Why This Book Is For YOU:
How To Read This Book
Section 1: Get Ready to StartUp
Chapter 1: So You Want More
Get off the fence, Start a Business and Create the Life You Want.
The Monthly Mentor Gathering
Real-world Experiences and Opportunities
Entrepreneurship as the Path Forward
What's Holding you Back?
My Journey to Becoming a Startup Entrepreneur
What Starting Up as a Stay-at-home Mom Looked Like
A Manifesto for Women to Become Entrepreneurs, and A Playbook to Help.
Chapter 2: Reasons to Lead
All the Cool Things you Can Do When You're in Charge.
A little more about Sophie. . .
Why a Business Can Give you the Life You Want
You Can Change the Rules
The History on this is Still Recent
Legislation Can't be the Only Path Forward
Chapter 3: Stop Believing your own Unconscious Bias
Develop the Mindset & Self-Confidence to Be the One in Charge with Gratitude.
Hannah at Work.
Making the Ask
A few things about this conversation
How we think and act is conditioned long
How to Consider Unconscious Bias and Self-Advocacy as you Start Up
I didn't always have this figured out
Why Affirmations Matter (Yes You Can is a Good Example!)
Chapter 4: Your Perceived "Weaknesses" are your Hidden "Strengths"
How to Leverage Your Weaknesses to Startup.
When It All Goes Wrong
You Really Are Perceived and Treated Differently
Goal Setting as a Framework for Success versus Perfectionism
Section II: Building for Scale and Avoiding the Traps: Debunking the myth that women don't think big enough
Chapter 5: You Might Have the Next Big Thing
Your Experiences Are Different Experience Than Others'
Innovation is a broader term than you might think.
Seeing What's Possible
Identifying Types of Innovations
Why Diversity of Viewpoints in Innovation Leads to more innovation
The Creator of Liquid Paper (White-out)
An Incremental Innovative Sales Strategy that Created a different way to sell: Tupperware
An Incremental Product Innovation that created a billionaire: SPANX
A Disruptive Business Model Innovation: Rent the Runway
Turning Reviews of Contractors into a Viable Business Model
A Makeup Artist Takes on An Entire Industry
My own Experience
Chapter 6 Build your Confidence by Writing Down your Future
How to Develop and Use a Business Plan as your Personal Playbook (and to combat imposter syndrome)
Getting Back to Sophie. . .
Standing Up for Your Business and Fighting Imposter Syndrome
Making Your Vision Concrete
Developing a Business Plan
How My Business Plan Helped Me.
Chapter 7: Tell a Bigger Story
Don't Apologize for Thinking Bold
Is Your Story Big Enough for Investors?
Putting the Press Release Strategy to Work
A Brief Example
Own Your Ideas with Confidence
Chapter 8: It Really is Ok to Make Mistakes
How to Plan for Them so You Can Quickly Recover.
The Others Arrive:
How to Get Started on the Financial Plan
Chapter 9: You Don't have to Wait for Revenue to ask for Funding
Create a Compelling Pitch Deck That Gets Others on Board.
Six months later. . .
When Bootstrapping. . .
Section III: Lead and Operationalize
Chapter 10: Empathy is one of your Biggest Assets
Use it to understand your Customers and Make your Teams Stronger
As Starboard Grew.
Creating an Environment Where People Want to Work Starts with Knowing People
Understanding Your Employees' Working Styles
Little Things Lead to Bigger Success
Working Together to Improve Outcomes and Customer Satisfaction
Chapter 11: Instill a Growth Mindset in your Teams
Constant Change and Transitions Are Never Easy
When you move beyond the startup, and people start to silo into positions.
Building for Organizational Success through Your Company's Mission
Chapter 12: The Same Skills that Make you a Great Mom Make you a Great Manager
Bust out your Multi-tasking Skills as your Team Grows.
Managing the Small Corporation of Your Family
Being a Mom is Being a Manager.
Dismissing the Guilt of Being a Stay-at-Home Mom
How your 2 Year Old Honed Your Management Skills Like No Other
Chapter 13: You Are More Than Your Product or Company
Protecting Egos when Things Change
Letting go to move forward.
Diffusing Fear and Creating Psychological Safety
Chapter 14: Balance life at High Speeds
Make Time for Yourself
Running on Fumes.
My story (and cautionary tale)
What Balance Really Means.
Conclusion: You Really Can Start-up & Scale a Business
You Might Just Change the Rules in The Process.
Sophie and Jake
Hannah and Stan
Maria and Jill
How will you start up?
Overcoming the Scarcity Mindset: There's Enough for All of Us
Valuing Women as Entrepreneurs
Find, and Later Become, a Mentor
About the Author