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Dynamic Digital Marketing

Master the World of Online and Social Media Marketing to Grow YourBusiness

McGruer, Dawn

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1. Auflage Dezember 2019
440 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-63588-8
John Wiley & Sons

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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.

Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:
* Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketing
* Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
* Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
* Amplify your brand, cultivate customers, and increase profits
* Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy

Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Acknowledgements ix

Introduction xiii

Part I Getting Started 1

1 Create your customer avatar 3

2 Map your customer journey 9

3 Carry out market and competitor analysis 15

4 Developing your proposition 21

5 Decide on key digital channels 37

6 Review internal processes 47

7 Calculate your ideal sales revenue 51

8 Review your skills bridge 59

9 Implement time-management strategies 67

10 Safeguard against digital pitfalls 81

Part II The Dynamic Digital Marketing Model 87

11 Search - The R.A.P.I.D Traffic Generator 95

12 Social - The Proven Positioning Process 143

13 Send - The C.L.E.A.N. Customer Cultivator 199

14 Substance - The C.R.E.A.T.I.V.E. Content Communicator 239

15 Sell - The Ultimate Reach and Retention Radar 287

16 Sponsor - The Brilliant Brand Booster 307

17 Strategy - The D.I.R.E.C.T. Digital Dynamo 327

18 Score - The Radical Results Reaper 355

19 The Digital Challenge 375

20 Digital marketing success stories 387

Further Resources 397

Index 401
Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort- Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the RSA (Royal Society of Arts, Manufactures and Commerce) and CIM. Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5 million-strong subscriber base, which proves she has the credentials to lead others to digital marketing success