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Dynamic Digital Marketing

Achieve Your Digital Marketing Goals and Maximise Your Profits to Grow Your Business

McGruer, Dawn

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1. Auflage Dezember 2019
440 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-63588-8
John Wiley & Sons

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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.

Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:
* Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketing
* Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
* Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
* Amplify your brand, cultivate customers, and increase profits
* Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy

Dynamic Digital Marketing: Achieve Your Digital Marketing Goals and Maximise Your Profits to Grow Your Business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Acknowledgements

Introduction

Chapter 1: The Evolution of Digital

Chapter 2: Dawn of a new era

Chapter 3: Your Digital Journey

Chapter 4: Traditional V's Digital Marketing

Chapter 5: The Digital Skills Gap & The Maths of Selling

Chapter 6: Digital Marketing Pitfalls to avoid

Chapter 7: The Dynamic Digital Marketing Model

Chapter 8: Search - The R.A.P.I.D Traffic Generator

Chapter 9: Social - The Proven Positioning Process

Chapter 10: Send - The C.L.E.A.N Customer Cultivator

Chapter 11: Substance - The C.R.E.A.T.I.V.E Content Communicator

Chapter 12: Sell - The Ultimate Reach & Retention Radar

Chapter 13: Sponsor - The Brilliant Brand Booster

Chapter 14: Strategy - The D.Y.N.A.M.I.C Digital Marketing Dynamo

Chapter 15: Score - The Radical Results Reaper

Chapter 16: 90 Day Plan - The Digital Marketing Challenge

Chapter 17: The Digital Challenge

Chapter 18: Digital Marketing Success Stories

Further Resources

Index