John Wiley & Sons Gamification Marketing For Dummies Cover Grow your customer base with games! Gamification is the practice of adding elements of gameplay int.. Product #: 978-1-119-66397-3 Regular price: $25.14 $25.14 Auf Lager

Gamification Marketing For Dummies

Chishti, Zarrar


1. Auflage November 2020
304 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-66397-3
John Wiley & Sons

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Grow your customer base with games!

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.
* Use games to increase customer engagement and marketing results
* Learn how to choose or commission the right games for your market
* Plan and execute a successful gamification strategy
* Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Introduction 1

Part 1: Introducing Gamification Marketing 5

Chapter 1: Gamifying Your Marketing Strategy 7

Chapter 2: Getting to Know Gamification Models 17

Part 2: Beginning Your Gamification Marketing Quest 35

Chapter 3: Identifying Your Target Audience 37

Chapter 4: Increasing Engagement in Your Campaign 51

Chapter 5: Budgeting Your Development 69

Chapter 6: Getting to Know the Technology 83

Part 3: Executing Your Gamification Plan 105

Chapter 7: Making Your Game a Reality 107

Chapter 8: Selecting the Right Components 121

Chapter 9: Launching and Promoting Your Game 141

Part 4: Monitoring Real-Time Events and Data after You Go Live 165

Chapter 10: Capturing All the Data 167

Chapter 11: Analyzing and Applying Data 185

Chapter 12: Avoiding Data Overload 201

Part 5: Preparing for Your Next Gamification Quest 213

Chapter 13: Failing Up: Learning from Your First Quest 215

Chapter 14: Relaunching Your Gamification Marketing Campaign 227

Part 6: The Part of Tens 241

Chapter 15: Ten Best Gamification Marketing Examples 243

Chapter 16: Ten Common Gamification Marketing Mistakes 251

Chapter 17: Ten Benefits to Gamifying Your Marketing 261

Index 269
Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.