John Wiley & Sons Gamification Marketing For Dummies Cover Grow your customer base with games! Gamification is the practice of adding elements of gameplay int.. Product #: 978-1-119-66397-3 Regular price: $25.62 $25.62 Auf Lager

Gamification Marketing For Dummies

Chishti, Zarrar

Cover

1. Auflage November 2020
304 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-66397-3
John Wiley & Sons

Jetzt kaufen

Preis: 26,90 €

Preis inkl. MwSt, zzgl. Versand

Weitere Versionen

epubmobipdf

Grow your customer base with games!

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.
* Use games to increase customer engagement and marketing results
* Learn how to choose or commission the right games for your market
* Plan and execute a successful gamification strategy
* Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.