Intrapreneurship Management
Concepts, Methods, and Software for Managing Technological Innovation in Organizations
IEEE Press Series on Technology Management, Innovation, and Leadership
1. Auflage Juni 2024
224 Seiten, Hardcover
Wiley & Sons Ltd
Develop and deploy industry-leading ideas with this groundbreaking management toolkit
The universal modern image of an innovator is a technological entrepreneur, who conceives and develops their groundbreaking ideas outside an existing institution and only subsequently builds infrastructure around it. In reality, however, the bulk of technological innovation comes through Intrapreneurship: innovation that takes place inside an existing organization, taking advantage of the institutional support and economies of scale provided by continuing enterprises. Intrapreneurship Management is an approach that cultivates these internal innovations and the knowledge workers who produce them.
Intrapreneurship Management: Concepts, Methods, and Software for Managing Technological Innovation in Organizations offers a guide to this approach, its challenges, and its rewards. Beginning with a simple yet flexible definition of innovation--an idea implemented with impact--it analyzes the processes and organizational tools by which novel ideas can be fostered, supported, and applied, producing industry-leading firms that maximize their internal talent. It also provides access and tools for using IntrapreneurshipREADINESSNavigator (IRN), a unique software already deployed successfully in over 150 innovation projects.
Intrapreneurship Management readers will also find:
* Case studies of technological innovations within a range of organizations
* A look forward to future challenges facing innovative organizations in the 21st century
* Detailed treatment of subjects including innovation marketing, systematic creativity, and developing innovative organizational culture
Intrapreneurship Management is ideal for intrapreneurs, their managers, and any professionals working in industries driven by technological innovation, as well as researchers and students of management.
A trial version of the IntrapreneurshipREADINESSnavigator (IRN(c)) software will be available at https://irn.intranovator.com; for a full version, please contact Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!.
Preface
Table of Contents
Chapter 1. Introduction and Overview
Chapter 2. The Internal Innovation or Intrapreneurship Process
Chapter 3. Understanding Human Needs and Wants as Driving Forces for Intrapreneurship
Chapter 4. A Unified Approach to Innovation Marketing with Applications to Organization Readiness in Intrapreneurship Management
Chapter 5. Applications of Unified Approach to Innovation Marketing to External Adopter for Market Readiness Assessment
Chapter 6. Innovative Product Development: Creative Problem Solving and Technology Readiness Assessment
Chapter 7. Intrapreneurship Readiness Assessment: Methodology
Chapter 8. Intrapreneurship Readiness Assessment: Software
Chapter 9. Summary and Outlook
Appendix A. Case Studies of Innovative Companies
Appendix B. Case Studies of Innovative Projects
List of Contributors
Index
OLIVER YU, PhD, is Founder and CEO of a technology consulting firm and Executive-in-Residence at San Jose State University, USA. He has held senior positions at SRI International and Electric Power Research Institute, and served in leadership roles for both the IEEE Technology and Engineering Management Society and the International Society of Innovation Methods.
