John Wiley & Sons Metaversed Cover Understand the coming metaverse--and discover how to look past the hype and harness the future of te.. Product #: 978-1-119-88858-1 Regular price: $25.14 $25.14 Auf Lager


See Beyond The Hype

Martins, Luis Bravo / Wolfe, Samantha G.


1. Auflage Februar 2023
352 Seiten, Softcover

ISBN: 978-1-119-88858-1
John Wiley & Sons

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Understand the coming metaverse--and discover how to look past the hype and harness the future of technology.

Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres.

In the book, you'll understand:

* How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape;
* Legal and policy considerations necessary to build and maintain safe, shared digital spaces
* The economic and social impacts, including the potential for our digital lives to outlive our physical selves
* Actionable insights, so you can make the most out of the next digital revolution

Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

LUIS BRAVO MARTINS is Chief Marketing Officer at KIT-AR, an Industry 4.0 startup focused on enhancing operators with augmented reality (AR) tools. Luis started working with AR in 2014 and since then became an enthusiast of its impact on business and society. He currently advises several organizations, like XR Safety Initiative Europe and the VR/AR Association, and coordinates the VR/AR section of APDC, Portugal's telco, tech and media association.

SAMANTHA G. WOLFE is the Founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds a MBA in Marketing and Finance from NYU Stern School of Business and teaches The Business of VR & AR, The Marketing of Innovation, and Avatars & Virtual Beings, all courses she created and developed as an Adjunct Professor at NYU Steinhardt. This is her second book.