Strategic Management
Concepts and Cases, International Adaptation
4. Auflage Januar 2023
560 Seiten, Softcover
Wiley & Sons Ltd
Weitere Versionen
Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in an accessible Harvard Business
Review style with lots of practical examples and strategy tools, the book engages students with an easy-to-understand learning experience to strategic management concepts.
This International Adaptation sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more. Every chapter now includes new questions to help readers test their understanding of the subject. There are also new Mini-Cases and Strategy in Practice vignettes that are contemporary and more relevant to the global scenario.
Acknowledgements ix
About the Authors xiii
Glossary 301
Index 307
1 What Is Business Strategy? 1
2 Analysis of the External Environment: Opportunities and Threats 19
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 47
4 Cost Advantage 65
5 Differentiation Advantage 85
6 Corporate Strategy 105
7 Vertical Integration and Outsourcing 127
8 Strategic Alliances 145
9 International Strategy 165
10 Innovative Strategies That Change the Nature of Competition 191
11 Competitive Strategy and Sustainability 209
12 Implementing Strategy 231
13 Corporate Governance and Ethics 251
14 Strategy and Society 269
Appendix A Data Sources for Analysis 287
Appendix B 20 Valuable Financial Ratios for Strategic Analysis 297
Case 1 Walmart Stores: Gaining and Sustaining Competitive Advantage C- 1
Case 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry C- 13
Case 3a ESPN in 2015: Continued Dominance in Sports Television? C- 27
Case 3b ESPN and ESPN+ in 2021: Challenges of Growth C- 39
Case 4 Southwest Airlines: Flying High with Low Costs C- 43
Case 5 Harley-Davidson: Growth Challenges Ahead C- 57
Case 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values C- 69
Case 7 Nike: Sourcing and Strategy in Athletic Footwear C- 79
Case 8 AT&T and Apple: A Strategic Alliance C- 89
Case 9 Competing with Free in Video Communications: Zoom vs the Tech Giants--Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook) C- 103
CASE 10A Tesla Motors: Disrupting the Auto Industry? C- 111
CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott C- 121
CASE 11A Smartphone Wars in 2013 C- 135
CASE 11B Smartphone Wars in 2021 C- 149
Case 12 Lincoln Electric: Aligning for Global Growth C- 157
Case 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals C- 165
Case 14 Safe Water Network: Mastering the Model at Dzemeni C- 177
Case 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election C- 191
CASE 16 Uber C- 205
