John Wiley & Sons The House that Cheese Built Cover A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a .. Product #: 978-1-394-18402-6 Regular price: $25.14 $25.14 Auf Lager

The House that Cheese Built

The Unusual Life of the Mexican Immigrant who Defined a Multibillion-Dollar Global Industry

Leal, Miguel A.

Cover

1. Auflage August 2023
272 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-394-18402-6
John Wiley & Sons

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A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.

Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.
* Read the astounding memoir of a Mexican immigrant who worked his way to success in the American cheese industry
* Find inspiration in Miguel Leal's determination and refusal to give up on his dream
* See how Leal persevered in the face of obstacles and setbacks in his personal life
* Follow Miguel's story as he finds peace, purpose, and grace--and realizes that money isn't everything

Leal's memoir, THE HOUSE THAT CHEESE BUILT, is both a quintessential immigrant success story, one that beautifully illustrates the immigrant experiences: isolation, fear, and ambition for a better life and assimilation, as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.

Introduction

PART I: CASTAWAY

Chapter One: Death of the Transformer

Chapter Two: Observe Everything

Chapter Three: Choose Friends Wisely

PART II: FROM CHEESE CUTTER TO FACTORY OWNER

Chapter Four: Learn to Pivot

Chapter Five: Doing Business with the Amish

Chapter Six: When Opportunity Knocks, Open the Door Or Break a Window

PART III: LIVING THE AMERICAN DREAM

Chapter Seven: Expulsion and Reinvention

Chapter Eight: Shooting Pigeons

Chapter Nine: One Last Cheese

PART IV: BETRAYAL AND GRACE

Chapter Ten: Lawsuits and Big Money

Chapter Eleven: Betrayal

Chapter Twelve: Fighting for My Life

Chapter Thirteen: Four Days in Court

Chapter Fourteen: Finding Grace

EPILOGUE: KEY LESSONS FOR ENTREPRENEURS
MIGUEL LEAL founded Mexican Cheese Producers in 1994. Leal eventually sold his business to Sigma Alimentos, which used his recipes to win the 2020 World Championship Cheese Contest. Today, Miguel is deeply invested in a new passion project: supporting Mexico's organic farming movement with a farm of his own.