John Wiley & Sons Research Methodology and Strategy Cover Research Methodology and Strategy Provides comprehensive coverage of the entire research process, m.. Product #: 978-1-394-19022-5 Regular price: $85.89 $85.89 Auf Lager

Research Methodology and Strategy

Theory and Practice

Zou, Patrick X. W. / Xu, Xiaoxiao

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1. Auflage September 2023
256 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-394-19022-5
John Wiley & Sons

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Research Methodology and Strategy

Provides comprehensive coverage of the entire research process, methodologies, strategies and their applications, ideal for final-year undergraduate, Masters and PhD students, academics, researchers and professionals.

Research Methodology and Strategy: Theory and Practice is designed to help readers understand the research process and equip them with the skills required to successfully execute their projects. In-depth chapters describe the general research processes, different research paradigms and their applications and criticism, and more. Written by authors with decades of research experience, this authoritative textbook addresses the skills needed by all active researchers, including mixed method research design and development, data- and technology-driven research methodologies, writing and publishing research outcomes, strengthening research-practice nexus and strategies for improving research impact and citations.
* Provides a solid understanding of interdisciplinary research and analytical methods
* Offers clear guidance on the application of data-driven and technology-enabled research methods
* Covers qualitative, quantitative and mixed methods research methodologies
* Discusses different case study research methods and practices
* Describes methods drawn from business, management, economics, and social sciences research
* Provides strategies for thesis and journal article writing and publishing
* Provides theoretical frameworks and examples for research-practice nexus and improving research impacts

Research Methodology and Strategy: Theory and Practice is an invaluable textbook for senior undergraduate, masters, and PhD research students, academic and scientific researchers, and industry professionals who perform research in the course of their work.

Foreword by Andrew Dainty vii

Foreword by Chimay J. Anumba ix

Foreword by Lieyun Ding xi

Foreword by Dongping Fang xiii

Acknowledgements xv

1 Fundamentals of Research 1

2 Qualitative Research 19

3 Quantitative Research 37

4 Mixed Methods Research 85

5 Case Study Research 97

6 Technology-Enabled Experimental Research 117

7 Data-Driven Research 129

8 The Fifth Research Paradigm: Hybrid Natural-Social Sciences Methods Research 151

9 Journal Article Writing and Publishing 161

10 Thesis Writing 187

11 Research-Practice Nexus and Knowledge Coproduction 199

12 Managing the Researching-Writing-Publishing Journey 211

13 Improving Impact and Citation of Research Outcomes 225

14 Concluding Remarks and the Ways Forward 235

Index 237
Patrick X.W. Zou is Chang'an Scholar Distinguished Professor at Chang'an University, Xi'an, China. He obtained his PhD from the University of New South Wales (UNSW), Australia, and taught and conducted research at several Universities in Australia for more than 20 years. He has also held visiting appointments at several universities. His research, teaching and consultancy is focused on research methodologies, safety management, risk management and energy saving of critical infrastructure engineering. He has won more than 10 awards for excellence in research, teaching and service.

Xiaoxiao Xu is an Associate Professor in the School of Civil Engineering at Nanjing Forestry University, Nanjing, China. His research interests include complex system modeling and simulation, building energy, and risk management.

P. X. W. Zou, University of Canberra, Australia