The Ethical Imperative
Leading with Conscience to Shape the Future of Business
1. Auflage August 2024
256 Seiten, Hardcover
Wiley & Sons Ltd
Discover a groundbreaking blueprint for the future of business
In an era marked by increasing profiteering and inequality, The Ethical Imperative: Leading with Conscience to Shape the Future of Business offers a compelling alternative vision--one where companies champion the collective prosperity of employees, shareholders, and communities. Author Andrew Cooper, a distinguished executive, leverages over twenty academic studies and fifty years of research to challenge the status quo. He exposes the critical threat of public disengagement from businesses and institutions, urging a departure from outdated, profit-only models that harm corporations, consumers, and communities alike.
You'll find:
* Five actionable strategies you can employ immediately to transform your organization into a beacon of trust and social responsibility
* Techniques for navigating the age of social media and creating an authentic, honest, and sustainable brand
* Actionable tools to help your organization move beyond exclusively short-term profit-driven models of growth
Packed with engaging stories, practical tools, and insights from a seasoned leader determined to revolutionize corporate culture, this book is an essential resource for business managers, executives, entrepreneurs, and anyone aspiring to infuse their commercial endeavors with ethical principles.
Join Andrew Cooper in shaping a future where business is synonymous with compassion, equity, and enduring prosperity. The Ethical Imperative is more than a book--it's a movement towards the next phase of corporate evolution. Be part of this transformative journey.
Introduction: The Conflagration 1
PART I The Burning House 7
Chapter 1 Forgotten Towns 9
Chapter 2 Forgotten People 20
Chapter 3 Adapt Today, Thrive Tomorrow 39
PART II The Conscientious Executive 53
Chapter 4 Move Beyond Comfort 55
Chapter 5 Good Habits and the Price of Renewal 67
Chapter 6 Dig Deep for Inspiration 81
Chapter 7 Value the Invisible 97
Chapter 8 Attenborough's Lesson 107
Chapter 9 Buckner's Law 122
PART III Level Up the Leadership Power Curve 137
Chapter 10 Move 1: Dynamic Omnidirectional Relationship Investment 139
Chapter 11 Move 2: Human Capital Investment 158
Chapter 12 Move 3: Habitat Discordance 178
Chapter 13 Move 4: The Maximization Default 188
Chapter 14 Move 5: A Reliable Brand 198
Chapter 15 Virtuous Cycles 208
Notes 219
Acknowledgments 231
About the Author 233
Index 235
--A.J. Harrison, Retired U.S. Army Judge Advocate, Author of Old Scores
"This powerful book reminds current and future leaders that the ethical option--not profit--should be the first and primary consideration. To have a brighter future for our society and posterity, leaders in the business community must redevelop their conscience, lead with a strong understanding of morality, and acknowledge the impacts their decisions have on society. Andrew's work helps fly us to a future we can all be proud of."
--Dr. James Stephenson, Aviation Research Scientist and STEM Educator
"Whether you are a c-suite executive, non-profit leader, entrepreneur, or a concerned citizen,The Ethical Imperativeis a must-read if you care about centering the lived experiences of those around you. Told in a unique, compelling, and thought-provoking manner, Andrew Cooper harnesses his corporate leadership and homespun wisdom to practical tools that will enhance readers' ability to make wise, people-centered decisions."
--Richard Fowler, Fox News Contributor
"Andrew Cooper has given us a view into what will be required of effective leaders that are committed to authentic servant leadership and concern for the teams they lead. The conscientious leader must be guided by clear and unwavering goals and objectives. Andrew has shown us a correct model of what tomorrow's successful leaders must bring to their duties in order to be an inspirational leader that not only gets maximum effort from the teams they lead, but to give maximum effort in leading their team."
--Honorable Jon Gray, Retired Judge, 16th Judicial Circuit of Missouri
"The Ethical Imperative is a must-read for any individual who yearns to make this world a better place for everyone. Andrew's call for the development of conscientious leaders who have the courage to focus on positions that are morally right and not simply profit-driven is exactly what we need as we move into the future."
--John Murphy, Former Chair of Shook, Hardy & Bacon LLP
"Increasingly, younger generations condemn corporations when they speak of them at all. Andy speaks to these generations, but even more powerfully to today's business leaders.The Ethical Imperativeintroduces 'the conscientious executive,' the leader who stewards her community and its dreams while minding her company's bottom line. There is no preaching here--only stories, good ones. When business can answer accusations of 'greed' with a track record of compassion, we will have gotten somewhere."
--Bill Sampson, Author ofWheat Fields
