The Champion's Creed
Transform Your Culture Through the Power of Belief
1. Auflage Mai 2025
160 Seiten, Hardcover
Wiley & Sons Ltd
Visionary strategies from former NFL star to infuse your company's Culture with purpose and direction
In The Champion's Creed, NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a "Culture Creed"--a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to:
* Synchronize fundamental beliefs with business objectives
* Nurture an atmosphere that naturally boosts productivity
* Master the "Four L's" of exemplary guidance: Listening, Learning, Language, and Love
* Develop a potent "Ethos Declaration" to steer every facet of operations
Whether you're helming a startup or steering a Fortune 500 behemoth, The Champion's Creed not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but also gives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that stands the test of time.
Chapter 1 The Tunnel 1
Chapter 2 What Is Culture? 7
Chapter 3 "Believe!" The Ted Lasso Effect 17
Chapter 4 Culture Is the Strategy 27
Chapter 5 Beliefs Drive Values 35
Chapter 6 The Culture Movement 45
Chapter 7 Blueprint of a Super Bowl Culture 53
Chapter 8 The Culture Creed 63
Chapter 9 The Secret Sauce 79
Chapter 10 Performance versus Aspiration 87
Chapter 11 Practice, Practice, Practice! 95
Chapter 12 Data-Driven Culture 101
Chapter 13 Purpose 109
Chapter 14 My NFL Miracle 117
Afterword by Jeff Utecht 123
Notes 127
Acknowledgments 133
About the Author 135
Index 139
"Ben Utecht has masterfully combined his experiences from the football field with his deep understanding of leadership to create this roadmap for building a winning culture. This is not just another culture book. It's a must read for every business leader and coach!" -- Jon Gordon, 17x Bestselling Author of The Energy Bus and The Power of Positive Leadership
"Not only compelling but also essential for any organization looking to thrive in today's world. Ben's heart for people and his passion for creating environments of trust and excellence come through in every page. This book will inspire leaders at all levels to rethink how they approach culture and to lead with authenticity and purpose." --Dr. Tony Bridwell, Chief Talent Officer, Chief People Officer and 7x Author
"A powerful testament to the impact of intentional culture-building on organizational success. Ben Utecht's personal journey and actionable insights make this a must-read for anyone looking to transform their team or organization into a championship-level culture." -- Jaime Taets, Chief Vision Officer and Founder of Keystone Group International, Speaker, 2x Author, Inc Top Female Founders 2023
"Ben Utecht has crafted a playbook for building trust, culture, and lasting success. His deep understanding of how beliefs drive behavior and his personal journey through sports and leadership make this an invaluable resource for leaders." --David Horsager, Bestselling Author of The Trust Edge and CEO of Trust Edge Leadership Institute
"Ben has provided us with a powerful statement of how belief and culture create winning teams, both on and off the field. This book is an inspiring and essential read for leaders who seek lasting success." --DeMaurice Smith, Former NFLPA Executive Director, Professor of Law, Scholar, and Storyteller