John Wiley & Sons Clever Girl Finance: The Side Hustle Guide Cover Get the straight goods on how to build a thriving side hustle from someone who's been there before .. Product #: 978-1-119-77137-1 Regular price: $18.60 $18.60 In Stock

Clever Girl Finance: The Side Hustle Guide

Build a Successful Side Hustle and Increase Your Income

Sokunbi, Bola

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1. Edition July 2021
208 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-77137-1
John Wiley & Sons

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Get the straight goods on how to build a thriving side hustle from someone who's been there before

In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You'll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth.

You'll discover how to:
* Build your confidence, eliminate your fears, and strengthen your focus
* Establish a strong foundation for your new business, even without prior experience
* Create a solid plan to brand, market, and grow a business your customers won't be able to get enough of
* Write a realistic financial plan for your side hustle and to create long-term wealth

Perfect for those with a side hustle dream and some energy to spare, Clever Girl Finance: The Side Hustle Guide will also earn a place in the libraries of anyone who's ever thought about building a successful and profitable side hustle from the ground up but didn't know where to start.

About the Author 2

Acknowledgments 4

It's Time to Make Your Side Hustle Dreams a Reality! 8

How to Use This Book 11

CHAPTER 1: Getting Prepared to Win 13

Challenging the Fear That Holds You Back 15

Get Prepared to Build a Successful Business 21

My Side Hustle Business Story 29

What Not to Expect from Your Side Hustle 38

Meet Camilla Banks 43

CHAPTER 2: Laying Out Your Business Idea 48

What's It Gonna Be? Brainstorming Your Business Ideas 50

Doing Your Research: Google Is Your Friend 57

Establishing Your Business Vision and Mission 61

Meet Vickii Onabolu 65

CHAPTER 3: Your Business Plan 70

Creating a Business Plan That Makes Sense to You 72

What Legal Structure Do You Need? 79

Who Is Your Business for, and Why Should They Buy from You? 89

Defining Your Products and Services 97

Assessing Your Competition 101

Meet Tiwa Lawrence 107

CHAPTER 4: Building Your Brand and Marketing Your Business 115

Developing the Look and Feel of Your Brand 117

Creating a Marketable Brand Story 129

Your Online Presence and Content Strategy 133

Your Marketing Strategy and Leveling Up Your Game 148

Meet Kalyn Johnson Chandler 156

CHAPTER 5: Business Finances--Let's Talk Money! 162

Laying Out Your Startup Costs and Operating Expenses 164

Your Business Budget: An Essential Part of Your Business Success 174

Analyzing Your Business Finances: Breaking Even, Profit, and Loss 186

Pricing Your Products and Services 193

Money Mistakes to Avoid while Building Wealth with Your Side Hustle 200

Meet Sahirenys Pierce 210

CHAPTER 6: In It to Win It! 215

Leveraging Metrics in Your Business 217

Managing Your Time: Tips and Tools to Help 225

Who Do You Need on Your Team? 231

Meet Emilie Aries 238

CHAPTER 7: Plan for Growth 243

Staying Consistent and Persevering through Seasons 245

Prioritizing Self-Care 250

Meet Ebony Ruffin 253

In Closing 258
BOLA SOKUNBI is a Certified Financial Education Instructor, author, influencer, and finance expert. She's also the CEO and founder of Clever Girl Finance, a platform that educates and empowers women to achieve their own financial independence and freedom.

B. Sokunbi, Clever Girl Finance