Why We Do What We Do
Understanding Our Brain to Get the Best Out of Ourselves and Others
1. Edition July 2020
352 Pages, Softcover
General Reading
Further versions
Practical tools and tips to lead a healthy and productive life
The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence and decide.
Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify the complex mechanisms of the human brain. It offers valuable insights into how our brain works every day, at home and at work, and provides practical ideas and tips to help us lead happy, healthy and productive lives.
* Learn about how your brain functions
* Find out how emotions can be overcome or last a lifetime
* Access your brain's natural ability to focus and concentrate
* Think creatively
The thoughts you have and the words that you speak all have an effect on your neural architecture -- and this book explains what that means in a way you can understand.
About Lansons xi
Acknowledgements xiii
Preface xv
Chapter 1 Our Brain 3
Chapter 2 Our Brain and Emotion 25
Chapter 3 Our Brain and Memory 49
Chapter 4 Our Brain and Attention 75
Chapter 5 Our Brain and Language 93
Chapter 6 Our Brain and Visual Perception 123
Chapter 7 Our Brain and Biases 143
Chapter 8 Our Brain and Creativity 171
Chapter 9 Our Brain and Change 197
Chapter 10 Our Brain and Stress 221
Chapter 11 Our Brain and Leadership 245
Chapter 12 Our Brain and Lifestyle 275
And finally . . . 311
A Note on Neurocomms 313
Index 315
