Gender and Popular Culture
2. Edition October 2020
300 Pages, Softcover
Wiley & Sons Ltd
Short Description
This fully updated second edition of Gender and Popular Culture examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of cultural forms - including popular music, social media, television and magazines - to illustrate how femininity and masculinity are produced, represented, used and consumed.
Blending primary and secondary research, Milestone and Meyer introduce key theories and concepts in gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as the #MeToo campaign, intensive mothering and social media, discourses about women and binge drinking, and gender and popular music.
Included in this revised edition is a new chapter on digital culture, examining the connection between digital platforms and gender identities, relations and activism, as well as a new chapter on cultural work in digital contexts. All chapters have been updated to acknowledge recent changes in gender images and relations as well as media culture. Additionally, there is new material on the Fourth Wave Women's Movement, audiences and prosumers, and the role of social media.
Gender and Popular Culture is the go-to textbook for students of gender studies, media and communication, and popular culture.
Further versions
This fully updated second edition of Gender and Popular Culture examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of cultural forms - including popular music, social media, television and magazines - to illustrate how femininity and masculinity are produced, represented, used and consumed.
Blending primary and secondary research, Milestone and Meyer introduce key theories and concepts in gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as the #MeToo campaign, intensive mothering and social media, discourses about women and binge drinking, and gender and popular music.
Included in this revised edition is a new chapter on digital culture, examining the connection between digital platforms and gender identities, relations and activism, as well as a new chapter on cultural work in digital contexts. All chapters have been updated to acknowledge recent changes in gender images and relations as well as media culture. Additionally, there is new material on the Fourth Wave Women's Movement, audiences and prosumers, and the role of social media.
Gender and Popular Culture is the go-to textbook for students of gender studies, media and communication, and popular culture.
1 Introduction
PART I: GENDER AND THE PRODUCTION OF POPULAR CULTURE
2 Gender and Cultural Work: Post-War to the Late Twentieth Century
3 Gender and Cultural Work in the Digital Age
PART II: DISCOURSES, GENDER AND POPULAR CULTURE
4 Discourses and Femininity
5 Discourses and Masculinity
PART III: MEDIA AND DIGITAL CULTURE, GENDER AND POWER
6 Consumer Culture, Audiences and Identity
7 Digital Culture, Social Media and Gender
8 Gender and Popular Culture in Everyday Spaces
9 Conclusion: Prisoners of Gender?
References
Index
Diane Negra, University College Dublin
?Offering an extensive overview of the gendered experience cultural production (including digital performativity and labour), representation and media discourse, and lived lives, Gender and Popular Culture remains essential reading for scholars and students of contemporary culture.?
Susan Luckman, University of South Australia
Anneke Meyer is Principal Lecturer in the Department of Sociology at Manchester Metropolitan University.
