Adobe Analytics For Dummies
1. Edition May 2019
400 Pages, Softcover
Wiley & Sons Ltd
Further versions
Use Adobe Analytics as a marketer --not a programmer!
If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
* Evaluate your marketing strategies and campaigns
* Explore implementation fundamentals and report architecture
* Apply Adobe Analytics to multiple sources
* Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Part 1: Getting Started with Adobe Analytics 5
Chapter 1: Why Adobe Analytics? 7
Chapter 2: Basic Building Blocks of Reporting and Analysis 27
Chapter 3: Conquering the Analysis Workspace Interface 45
Part 2: Analyzing Data 65
Chapter 4: Building Analytic Reports with Freeform Tables 67
Chapter 5: Using Metrics to Analyze Data 87
Chapter 6: Using Dimensions to Analyze Data 107
Chapter 7: Using Device, Product, and Custom Dimensions to Analyze Data 133
Chapter 8: Productivity Tips and Techniques 155
Part 3: Massaging Data for Complex Analysis 173
Chapter 9: Designing Precise Segments 175
Chapter 10: Creating Calculated Metrics to Accelerate Analyses 191
Chapter 11: Classified! Using Classifications to Make Data More Accessible 213
Chapter 12: Applying Attribution Models for Sophisticated Analysis 235
Part 4: Visualizing Data to Reveal Golden Nuggets 255
Chapter 13: Creating Chart Visualizations for Data Storytelling 257
Chapter 14: Advanced Visualization 279
Chapter 15: Leveraging Data Science to Identify Unknown Unknowns 303
Chapter 16: Arming Yourself with Data from the Beyond 321
Part 5: The Part of Tens 343
Chapter 17: Top Ten Custom Segments 345
Chapter 18: Top Ten Analytics Resources 359
Index 371
