John Wiley & Sons Never Too Old to Get Rich Cover Start a successful business mid-life When you think of someone launching a start-up, the image of a.. Product #: 978-1-119-54790-7 Regular price: $25.62 $25.62 In Stock

Never Too Old to Get Rich

The Entrepreneur's Guide to Starting a Business Mid-Life

Hannon, Kerry E.


1. Edition June 2019
272 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-54790-7
John Wiley & Sons

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Start a successful business mid-life

When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business.

This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed.

* Describes how you can find capital to start your own business
* Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs
* Written by PBS Next Avenue's entrepreneur expert, Kerry Hannon
* Teaches you how to start your own business

Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.

Foreword ix

Acknowledgments xiii

About the Author xvii

Introduction 1

Also by Kerry Hannon 13

Part I Turning a Passion Into a Business

Chapter 1 Lights, Camera, Action 17

Chapter 2 Money Maven 33

Chapter 3 Military to Merlot 47

Chapter 4 Cockpit to the Coffee Shop 65

Chapter 5 Bejeweled 73

Chapter 6 Scooting Ahead 81

Chapter 7 Write Stuff 91

Chapter 8 Horsing Around 99

Part II Building a Winning Senior-Junior Partnership

Chapter 9 Ginning Things Up 113

Chapter 10 The Whole Million-Dollar Package 125

Chapter 11 Cookie Contessas 135

Part III The Path to Social Entrepreneurship

Chapter 12 Girl Power 147

Chapter 13 Food, Glorious Food 157

Chapter 14 Hope in Harlem 167

Chapter 15 The Magic of Music 177

Part IV Winning Strategies of Female Entrepreneurs

Chapter 16 Health and Happiness 189

Chapter 17 Chilling Out 201

Chapter 18 Design from Within 211

Chapter 19 Nutty for Opera 221

Chapter 20 The Holistic Path 231

Afterword 247

Index 249
KERRY HANNON is a nationally recognized expert and strategist on career transitions, personal finance, and retirement. She is a frequent TV and radio commentator and is a sought-after keynote speaker at conferences across the country. Kerry focuses on empowering yourself to do more with your career and personal finances-now and for the future.