John Wiley & Sons Starting a Business All-in-One For Dummies Cover Starting a business? Don't sweat it! With all-new content and updates reflecting the latest laws, b.. Product #: 978-1-119-56521-5 Regular price: $28.88 $28.88 In Stock

Starting a Business All-in-One For Dummies

Nelson, Bob / Tyson, Eric


2. Edition July 2019
656 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-56521-5
John Wiley & Sons

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Starting a business? Don't sweat it!

With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you're starting a business today. Inside, you'll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles.

Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You'll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources.
* Start up a dream business from scratch
* Write a winning business plan
* Secure financing
* Manage your risks successfully
* Navigate your first year of operation

If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

Introduction 1

Book 1: Moving from Idea to Reality 5

Chapter 1: Your Business in Context 7

Chapter 2: Refining and Defining Your Business Idea 27

Chapter 3: Creating a Business Model 45

Chapter 4: Finding Your Target Market 63

Chapter 5: Considering a Franchise 79

Book 2: Planning for Your Business 101

Chapter 1: Writing a Business Plan 103

Chapter 2: Finding the Funding 117

Chapter 3: Setting Your Franchise's Wheels in Motion 137

Chapter 4: Starting a Home-Based Business 169

Chapter 5: Creating an Online Presence for Your Business 195

Chapter 6: Starting with the Right Legal Structure 221

Book 3: Handling Your Finances 235

Chapter 1: Setting Up the Books 237

Chapter 2: Reporting Profit or Loss in the Income Statement 263

Chapter 3: Showing Financial Condition in the Balance Sheet 287

Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 311

Chapter 5: Controlling Costs and Budgeting 331

Chapter 6: Satisfying the Tax Man 367

Book 4: Managing Your Business 385

Chapter 1: Tackling the Hiring Process 387

Chapter 2: Setting Goals 405

Chapter 3: Embracing Corporate Social Responsibility 419

Chapter 4: Managing with Technology 429

Chapter 5: Delegating to Get Things Done 439

Book 5: Marketing and Promotion 451

Chapter 1: Optimizing Your Marketing Program 453

Chapter 2: Laying a Foundation for Growth 471

Chapter 3: Taking Stock of Your Business Image 491

Chapter 4: Forging Your Brand 505

Chapter 5: Creating Marketing Communications That Work 521

Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 541

Book 6: Staying in Business 555

Chapter 1: Developing Employees Through Coaching and Mentoring 557

Chapter 2: Keeping Your Customers Loyal 573

Chapter 3: Cultivating a Growing Business 585

Index 603
Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying. Bob Nelson, PhD, is considered one of the world's leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.