John Wiley & Sons Transforming Legacy Organizations Cover Expert guidance on how to grow innovation and optimize already-successful areas of established organ.. Product #: 978-1-119-58350-9 Regular price: $21.40 $21.40 In Stock

Transforming Legacy Organizations

Turn your Established Business into an Innovation Champion to Win the Future

Ostergaard, Kris


1. Edition June 2019
272 Pages, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-58350-9
John Wiley & Sons

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Expert guidance on how to grow innovation and optimize already-successful areas of established organizations

Transforming Legacy Organizations provides real-world advice and research-based information on how to grow innovation by employing new technologies, improving processes, and establishing a culture of creativity and forward momentum. Conventional business wisdom views innovation as the biggest advantage startups have over large, established organizations, often referred to as legacy organizations. This belief is false, especially when considering that 70% of all startups fail within 20 months of their first venture round. The truth is innovation initiatives of legacy organizations have far better chances of succeeding. Organizations with superior resources--money, customers, suppliers, data, employees, infrastructure--can overcome challenges from new entrepreneurial ventures: knowing how to leverage their underutilized advantage is key for achieving sustained, long-term innovation success.

Author Kris Oestergaard has been teaching established organizations around the world for over 15 years. Transforming Legacy Organizations illustrates how to best pursue innovation to create future success. This book helps leaders to:
* Incorporate proven strategies and research-based information into your organization's overall innovation initiatives
* Use new technologies to improve processes and increase innovation
* Learn to capitalize on your organization's existing resources to beat startups at their own game
* Transform innovative concepts into specific products, services, and business models
* Reinvent your organization to overcome disruptions in the market and challenges from new competitors

Transforming Legacy Organizations: Turn your Established Business into an Innovation Champion to Win the Future is a valuable resource for leaders of established companies such as C-Suite executives, senior managers, and heads of business development, innovation, and digital teams.


Part 1: Sharpen The Axe

Chapter 1: From Innovation Theater to Innovation Culture

Chapter 2: What Is the Purpose?

Chapter 3: Which Industry Am I In?

Chapter 4: What Do Customers Want?

Chapter 5: Who Are My Competitors?

Part 2: Understand The Immune Systems

Chapter 6: It's the Employees That Don't Want To: The Individual Immune System

Chapter 7: You Get What You Measure: The Organizational Immune System

Chapter 8: We Don't Know It, So We Don't Want It: The Societal Immune System

Part 3: Innovate In Three Tracks

Chapter 9: The Extra Blade on the Razor: Optimizing Innovation

Chapter 10: It's Not a Sprint, It's an Ultramarathon: Augmenting Innovation

Chapter 11: From Status Quo to Continuous Innovation: Culture Hacks

Chapter 12: Can You Imagine a Future That Doesn't Involve X ?: Mutating Innovation



Kris is the co-founder and Chief Learning & Innovation Officer of SingularityU Nordic, the Nordic entity of Silicon Valley based educational institution, Singularity University.

Kris is a globally sought-after advisor and keynote speaker on innovation in legacy organisations and corporate culture, as well as co-founder of the experience design firm DARE2, accelerator program Thinkubator and co-working space DARE2mansion.

Kris is a researcher and writer who also co-authored The Fundamental 4s - Designing Extraordinary Customer Experiences in an Exponential World. He and his business partner Laila Pawlak are the first persons outside of the USA to be a recipient of the Experience Management Achievement Award. Kris is also a board member, angel investor and advisor to both startups and Fortune 500s.