John Wiley & Sons User Experience Design Cover Igniting business growth through UX In an increasingly digital world, users are rewarding products .. Product #: 978-1-119-82920-1 Regular price: $29.81 $29.81 In Stock

User Experience Design

A Practical Playbook to Fuel Business Growth

Kantamneni, Satyam

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1. Edition July 2022
320 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-82920-1
John Wiley & Sons

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Igniting business growth through UX

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start.

In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.

You'll discover:
* Why putting users at the center of strategy leads to an almost unfair competitive advantage
* Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable
* Common shortfalls that prevent organizations from reaping the value of experience design
* 27 proven "plays" from the UXReactor playbook to put concepts into practice
* Game planning examples to execute at different levels of an organization

A comprehensive and practical book for everyone involved in the transformation -- business leaders, design leaders, product managers, engineers, and designers -- User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.

Part 1 - Play to win

Chapter 1 CASE STUDY OF ALTEDUKATION

Going digital is not the sole determinant of great outcomes

Chapter 2 INTRODUCTION

Merging roles of business, technology, and design

Chapter 3 THE USER EXPERIENCE PROBLEM

Understanding this problem is half the battle

Chapter 4 EXPERIENCE VALUE CHAIN

Creating business value by solving the user experience problem

Chapter 5 BUSINESS INSANITY

Doing the same thing and expecting a different result

Chapter 6 TWO CASE STUDIES OF EXPERIENCE TRANSFORMATION

Learning from the leaders

Chapter 7 GETTING THE SYSTEM RIGHT

Implementing four elements of a winning system

Chapter 8 MINDSETS OF A USER-CENTRIC ORGANIZATION

What can we learn from a 15th century polymath

Chapter 9 THE EXPERIENCE DESIGN PROCESS

Creating a structure that facilitates success

Chapter 10 GETTING THE RIGHT PEOPLE RIGHT

Aligning skills, roles, and personnel in a user-centric organization

Chapter 11 THE TRANSFORMATION STARTS WITH YOU

Preparing yourself to lead the charge

Part 2 27 PLAYS TO PRACTICE

Chapter 12 HOW TO NAVIGATE THE PLAYBOOK

Creating your own learning journey based on your intent

Chapter 13 HOW TO READ A PLAY

Understanding the mindful way of getting to your intent

Chapter 14 USER EMPATHY PLAY

How do I develop enough understanding to truly empathize with my user?

Chapter 15 INTRODUCTION - EXPERIENCE STRATEGY

Building the right scaffolding for a user-centric organization

Chapter 16 CULTURE DESIGN PLAY

How do I foster a user-first organizational environment?

Chapter 17 SHARED EMPATHY PLAY

How do I grow the collective empathy of my organization?

Chapter 18 EXPERIENCE ECOSYSTEM PLAY

How do I build a seamless experience for the user across the entire ecosystem?

Chapter 19 EXPERIENCE ROADMAP PLAY

How do I create a roadmap centered around the experience of a user?

Chapter 20 EXPERIENCE VISION PLAY

How do I create an experience vision that activates my organization?

Chapter 21 HIRING PLAY

How do I hire Experience Practitioners?

Chapter 22 CAREER LADDER PLAY

How do I enable Experience Practitioners to grow professionally in their careers?

Chapter 23 EXPERIENCE TRANSFORMATION PROGRAM PLAY

How do I build a robust program around Experience Transformation?

Chapter 24 INTRODUCTION - USER RESEARCH INSIGHTS

Building and activating the portfolio of insights

Chapter 25 PICKING A RESEARCH METHOD PLAY

How do I know which method to use to gather insights?

Chapter 26 RESEARCH RECRUITMENT PLAY

How do I recruit the right participants for user research?

Chapter 27 RESEARCH QUALITY PLAY

How do I ensure rigor in my user research?

Chapter 28 EXPERIENCE METRICS PLAY

How do I measure the success and quality of my user's experience?

Chapter 29 INSIGHTS CURATION PLAY

How do I consolidate and leverage research insights?

Chapter 30 USER RESEARCH PROGRAM PLAY

How do I run an effective research program?

Chapter 31 INTRODUCTION - PRODUCT THINKING

Building a system to identify, prioritize and coordinate the right problems

Chapter 32 EXPERIENCE BENCHMARKING PLAY

How do I define baseline and "best-in-class" product experiences?

Chapter 33 EXPERIENCE DESIGN BRIEF PLAY

How do I align for success at the beginning of the design phase?

Chapter 34 DESIGN PROBLEMS AND OPPORTUNITIES PLAY

How do I decide what are the right problems to solve?

Chapter 35 PRODUCT EXPERIENCE PLANNING PLAY

How do I ensure the delivery of a great product experience?

Chapter 36 CROSS-FUNCTIONAL COLLABORATION PLAY

How do I collaborate across the organization to drive seamless and informed product experience design?

Chapter 37 PRODUCT THINKING PROGRAM PLAY

How do I catalyze great product experiences?

Chapter 38 INTRODUCTION - EXPERIENCE DESIGN DOING

Building an effective "solutioning" rhythm in your organization

Chapter 39 WORKFLOW DESIGN PLAY

How do I systematically optimize and design experiences?

Chapter 40 DETAILED DESIGN PLAY

How do I hone in on effective and quality designs?

Chapter 41 EXPERIENCE DESIGN REVIEW PLAY

How should an experience design review be run?

CHAPTER 42 DESIGN SYSTEM PLAY

How do I build and scale experience designs with high consistency

and quality?

CHAPTER 43 DESIGN QUALITY ASSURANCE (QA) PLAY

How do I test the quality of the delivered vs. engineered experience

designs?

CHAPTER 44 EXPERIENCE DESIGN DOING PROGRAM PLAY

How do I run an effective Experience Design Doing Program?

Part 3 Gametime

Chapter 45 A BUSINESS LEADER'S GAME PLAN

Contrasting the journey of two leaders in different business contexts

Chapter 46 A DESIGN LEADER'S GAME PLAN

Two journeys: Mature bv.d vs. Immature bv.d

Chapter 47 A DESIGN PRACTITIONER'S GAME PLAN

A journey of a successful experience strategist

Chapter 48 A NEWBIE PRACTITIONER'S GAME PLAN

The successful transition of an architect and a communication major

Chapter 49 A DESIGN COLLABORATOR'S GAME PLAN

A product manager and an engineers journey to becoming awesome collaborators

Chapter 50 THE EXPERIENCE PRACTITIONER'S MANIFESTO

A practitioner's commitment to designing an awesome user experience

Chapter 51 THE LEADING BY EXPERIENCE MANIFESTO -

A leader's commitment to driving business value through user experience design

INDEX