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  Books

Highlights
Erens, Oliver
Pressearbeit für Dummies


Dahlen, Micael / Lange, Fredrik / Smith, Terry
Marketing Communications
A Brand Narrative Approach. Desktop Edition

Brandmeyer, Klaus / Pirck, Peter / Pogoda, Andreas / Prill, Christian
Marken stark machen
Techniken der Markenführung

  

New Titles
January 2012
December 2011
November 2011
  

Forthcoming Titles
Menzies, Graeme
Social Media for Communications Professionals
How to Use Online Media, Tools and Strategies to Achieve Your Business Goals

Gebhardt-Seele, Stephan
Aufstand der Verkäufer
Abhilfe für die notorische Unentschlossenheit potenzieller Kunden


Hoffmann, Kerstin
Prinzip kostenlos
Wissen verschenken - Aufmerksamkeit steigern - Kunden gewinnen

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  Available titles
Prushan, Victor H.
No-Nonsense Marketing
101 Practical Ways to Win and Keep Customers

Oestreicher, Klaus
Strategische Kommunikation und Stakeholdermanagement
Struktur, Implementierung, Erfolgsfaktoren


Schmitt, Bernd H.
Customer Experience Management
A Revolutionary Approach to Connecting with Your Customers
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  Journals

No journals in our database. Please visit Wiley Online Library.
  

  Electronic Media

Wiley Online Library

Wiley Online Library hosts the world's broadest and deepest multidisciplinary collection of online resources covering life, health and physical sciences, social science, and the humanities. It delivers seamless integrated access to over 4 million articles from 1500 journals, almost 10,000 online books, and hundreds of reference works, laboratory protocols and databases.


Electronic products
STMdata
Biological and spectroscopic data collections on CD-ROM
Ullmann's Encyclopedia of Industrial Chemistry, Sixth Edition
Ernst & Sohn
Electronic products for civil engineers
Poggendorff:
Concise Biographic-Literary Dictionary of the Exact Sciences - In 1863 a dictionary and now an electronic database
Encyclopedia of Applied Physics
Occupational Toxicants and MAK Values
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Special Offers

Christie, Daniel J. (ed.)

The Encyclopedia of Peace Psychology
385.- Euro
valid until
31 March 2012

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