|  | | Kuzmeski, Maribeth
...And the Clients Went Wild!
How Savvy Professionals Win All the Business They Want. Revised and Updated
ISBN-10: 1-118-15629-3
ISBN-13: 978-1-118-15629-2
Kuzmeski, Maribeth
...And the Clients Went Wild!
How Savvy Professionals Win All the Business They Want
ISBN-10: 0-470-60176-0
ISBN-13: 978-0-470-60176-1
Sagolla, Dom
140 Characters
A Style Guide for the Short Form
ISBN-10: 0-470-55613-7
ISBN-13: 978-0-470-55613-9
Rubino, Joe / Terhune, John
15 Secrets Every Network Marketer Must Know
Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing
ISBN-10: 0-471-77347-6
ISBN-13: 978-0-471-77347-4
Newman, Michael
22 Irrefutable Laws of Advertising
And When to Violate Them
ISBN-10: 0-470-82186-8
ISBN-13: 978-0-470-82186-2
Benson, James M. / Karasik, Paul
22 Keys to Sales Success
How to Make It Big in Financial Services
ISBN-10: 1-57660-149-8
ISBN-13: 978-1-57660-149-5
Roberts, Ralph R.
52 Weeks of Sales Success
America's #1 Salesman Shows You How to Send Sales Soaring
ISBN-10: 0-470-39350-5
ISBN-13: 978-0-470-39350-5
Trout, Jack
A Genie's Wisdom
A Fable of How a CEO Learned to Be a Marketing Genius
ISBN-10: 0-471-23608-X
ISBN-13: 978-0-471-23608-5
Lannon, Judie / Baskin, Merry (eds.)
A Master Class in Brand Planning
The Timeless Works of Stephen King
ISBN-10: 0-470-51791-3
ISBN-13: 978-0-470-51791-8
Temporal, Paul
Advanced Brand Management
Managing Brands in a Changing World
ISBN-10: 0-470-82449-2
ISBN-13: 978-0-470-82449-8
Bagozzi, Richard (ed.)
Advanced Marketing Research
ISBN-10: 1-55786-549-3
ISBN-13: 978-1-55786-549-6
Roberts, Ralph R. / Kraynak, Joe
Advanced Selling For Dummies
ISBN-10: 0-470-17467-6
ISBN-13: 978-0-470-17467-8
Dahl, Gary
Advertising For Dummies
ISBN-10: 0-470-04583-3
ISBN-13: 978-0-470-04583-1
Jacobson, Howie
AdWords für Dummies
ISBN-10: 3-527-70444-2
ISBN-13: 978-3-527-70444-6
Borelli, Anthony / Holden, Greg
Affiliate Millions
Make a Fortune using Search Marketing on Google and Beyond
ISBN-10: 0-470-10034-6
ISBN-13: 978-0-470-10034-9
Heyman, Jay H.
All You Need is a Good Idea!
How to Create Marketing Messages that Actually Get Results
ISBN-10: 0-470-23791-0
ISBN-13: 978-0-470-23791-5
Darby, Mark
Alliance Brand
Fulfilling the Promise of Partnering
ISBN-10: 0-470-03218-9
ISBN-13: 978-0-470-03218-3
Ingram, Andrew / Barber, Mark
An Advertiser's Guide to Better Radio Advertising
Tune In to the Power of the Brand Conversation Medium
ISBN-10: 0-470-01292-7
ISBN-13: 978-0-470-01292-5
Bullmore, Jeremy
Apples, Insights and Mad Inventors
An Entertaining Analysis of Modern Marketing
ISBN-10: 0-470-02915-3
ISBN-13: 978-0-470-02915-2
Sharma, Subhash
Applied Multivariate Techniques
ISBN-10: 0-471-31064-6
ISBN-13: 978-0-471-31064-8
Bernstein, Joanne Scheff
Arts Marketing Insights
The Dynamics of Building and Retaining Performing Arts Audiences
ISBN-10: 0-7879-7844-2
ISBN-13: 978-0-7879-7844-0
Temporal, Paul
Asia's Star Brands
ISBN-10: 0-470-82156-6
ISBN-13: 978-0-470-82156-5
Bradburn, Norman M. / Sudman, Seymour / Wansink, Brian
Asking Questions
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, Revised Edition
ISBN-10: 0-7879-7088-3
ISBN-13: 978-0-7879-7088-8
Sacharin, Ken
Attention!
How to Interrupt, Yell, Whisper, and Touch Consumers
ISBN-10: 0-471-38997-8
ISBN-13: 978-0-471-38997-2
Kotler, Philip / Kartajaya, Hermawan / Young, S. David
Attracting Investors
A Marketing Approach to Finding Funds for Your Business
ISBN-10: 0-471-64656-3
ISBN-13: 978-0-471-64656-3
Gebhardt-Seele, Stephan
Aufstand der Verkäufer
Abhilfe für die notorische Unentschlossenheit potenzieller Kunden
ISBN-10: 3-527-50598-9
ISBN-13: 978-3-527-50598-2
Ehrhardt, Wolf
Aus der Giftküche des Verkaufs
ISBN-10: 3-527-50212-2
ISBN-13: 978-3-527-50212-7
Vialon, Hans / Hajek, Göran
Authentisch verkaufen
Von der schlichten Kopie zum brillanten Original
ISBN-10: 3-527-50355-2
ISBN-13: 978-3-527-50355-1
Klepacki, Laura
Avon
Building The World's Premier Company For Women
ISBN-10: 0-471-71026-1
ISBN-13: 978-0-471-71026-4
Klepacki, Laura
Avon
Building The World's Premier Company For Women
ISBN-10: 0-471-78723-X
ISBN-13: 978-0-471-78723-5
Foley, John / Kendrick, Julie
Balanced Brand
How to Balance the Stakeholder Forces That Can Make Or Break Your Business
ISBN-10: 0-7879-8309-8
ISBN-13: 978-0-7879-8309-3
Dalrymple, Douglas J. / Parsons, Leonard J.
Basic Marketing Management
ISBN-10: 0-471-35392-2
ISBN-13: 978-0-471-35392-8
Rossi, Peter / Allenby, Greg / McCulloch, Rob
Bayesian Statistics and Marketing
ISBN-10: 0-470-86367-6
ISBN-13: 978-0-470-86367-1
Ryans, Adrian
Beating Low Cost Competition
How Premium Brands can respond to Cut-Price Rivals
ISBN-10: 0-470-74297-6
ISBN-13: 978-0-470-74297-6
Lempert, Phil
Being the Shopper
Understanding the Buyer's Choice
ISBN-10: 0-471-15135-1
ISBN-13: 978-0-471-15135-7
Port, Michael
Beyond Booked Solid
Your Business, Your Life, Your Way-- It's All Inside
ISBN-10: 0-470-17436-6
ISBN-13: 978-0-470-17436-4
Goebert, Bonnie
Beyond Listening
Learning the Secret Language of Focus Groups
ISBN-10: 0-471-39562-5
ISBN-13: 978-0-471-39562-1
Kashani, Kamran / Jeannet, Jean-Pierre / Horovitz, Jacques / Meehan, Sean / Ryans, Adrian / Turpin, Dominique / Walsh, John
Beyond Traditional Marketing
Innovations in Marketing Practice
ISBN-10: 0-470-01146-7
ISBN-13: 978-0-470-01146-1
Trout, Jack
Big Brands Big Trouble
Lessons Learned the Hard Way
ISBN-10: 0-471-26303-6
ISBN-13: 978-0-471-26303-6
Trout, Jack
Big Brands, Big Trouble
Lessons Learned the Hard Way
ISBN-10: 0-471-41432-8
ISBN-13: 978-0-471-41432-2
Hill, Dan
Body of Truth
Leveraging What Consumers Can't or Won't Say
ISBN-10: 0-471-44439-1
ISBN-13: 978-0-471-44439-8
Port, Michael
Book Yourself Solid
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
ISBN-10: 0-470-64347-1
ISBN-13: 978-0-470-64347-1
Phillips, Robbin / Cordell, Greg / Church, Geno / Jones, Spike
Brains on Fire
Igniting Powerful, Sustainable, Word of Mouth Movements
ISBN-10: 0-470-61418-8
ISBN-13: 978-0-470-61418-1
Wheeler, Alina
Brand Atlas
Branding Intelligence Made Visible
ISBN-10: 0-470-43342-6
ISBN-13: 978-0-470-43342-3
Bruce, Duncan / Harvey, David
Brand Enigma
Decoding the Secrets of your Brand
ISBN-10: 0-470-77960-8
ISBN-13: 978-0-470-77960-6
Grant, John
Brand Innovation Manifesto
How to Build Brands, Redefine Markets and Defy Conventions
ISBN-10: 0-470-02751-7
ISBN-13: 978-0-470-02751-6
Pringle, Hamish
Brand Manners
ISBN-10: 0-470-85610-6
ISBN-13: 978-0-470-85610-9
Pringle, Hamish / Gordon, William
Brand Manners
How to Create the Self-Confident Organisation to Live the Brand
ISBN-10: 0-471-49606-5
ISBN-13: 978-0-471-49606-9
Aaker, David A.
Brand Relevance
Making Competitors Irrelevant
ISBN-10: 0-470-61358-0
ISBN-13: 978-0-470-61358-0
Pringle, Hamish / Thompson, Marjorie
Brand Spirit
How Cause Related Marketing Builds Brands
ISBN-10: 0-471-49944-7
ISBN-13: 978-0-471-49944-2
Pringle, Hamish / Thompson, Marjorie
Brand Spirit
How Cause Related Marketing Builds Brands
ISBN-10: 0-471-98776-X
ISBN-13: 978-0-471-98776-5
Taylor, David
Brand Stretch
Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
ISBN-10: 0-470-86211-4
ISBN-13: 978-0-470-86211-7
Taylor, David
Brand Vision
How to Energize Your Team to Drive Business Growth
ISBN-10: 0-470-02835-1
ISBN-13: 978-0-470-02835-3
Brennan, Bernie / Schafer, Lori
Branded!
How Retailers Engage Consumers with Social Media and Mobility
ISBN-10: 0-470-76867-3
ISBN-13: 978-0-470-76867-9
Ind, Nicholas / Bjerke, Rune
Branding Governance
A Participatory Approach to the Brand Building Process
ISBN-10: 0-470-03075-5
ISBN-13: 978-0-470-03075-2
Temporal, Paul
Branding in Asia
The Creation, Development and Management of Asian Brands for the Global Market
ISBN-10: 0-471-47910-1
ISBN-13: 978-0-471-47910-9
Salem Baskin, Jonathan
Branding Only Works on Cattle
The New Way to Get Known(and drive your competitors crazy)
ISBN-10: 0-470-74257-7
ISBN-13: 978-0-470-74257-0
Ford, Kevin
Brands Laid Bare
Using Market Research for Evidence-Based Brand Management
ISBN-10: 0-470-01283-8
ISBN-13: 978-0-470-01283-3
MacPherson, Duncan / Miller, David
Breakthrough Business Development
A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
ISBN-10: 0-470-84096-X
ISBN-13: 978-0-470-84096-2
Plötner, Olaf / Spekman, Robert E. (eds.)
Bringing Technology to Market
Trends, Cases, Solutions
ISBN-10: 3-527-50270-X
ISBN-13: 978-3-527-50270-7
Middleton, Simon
Build a Brand in 30 Days
With Simon Middleton, The Brand Strategy Guru
ISBN-10: 1-907312-42-0
ISBN-13: 978-1-907312-42-7
Kishel, Gregory / Kishel, Patricia
Build Your Own Network Sales Business
ISBN-10: 0-471-53692-X
ISBN-13: 978-0-471-53692-5
Upshaw, Lynn B.
Building Brand Identity
A Strategy for Success in a Hostile Marketplace
ISBN-10: 0-471-04220-X
ISBN-13: 978-0-471-04220-4
Davis, Scott M. / Dunn, Michael
Building the Brand-Driven Business
Operationalize Your Brand to Drive Profitable Growth
ISBN-10: 0-7879-6255-4
ISBN-13: 978-0-7879-6255-5
Laursen, Gert
Business Analytics for Sales and Marketing Managers
How to Compete in the Information Age
ISBN-10: 0-470-91286-3
ISBN-13: 978-0-470-91286-7
Tiffany, Paul / Peterson, Steven D.
Businessplan für Dummies
ISBN-10: 3-527-70568-6
ISBN-13: 978-3-527-70568-9
Cesari, Rick / Lynch, Ron / Kelly, Tom
Buy Now
Creative Marketing that Gets Customers to Respond to You and Your Product
ISBN-10: 0-470-88801-6
ISBN-13: 978-0-470-88801-8
Vitale, Joe
Buying Trances
A New Psychology of Sales and Marketing
ISBN-10: 0-470-09519-9
ISBN-13: 978-0-470-09519-5
Salzman, Marian / Matathia, Ira / O'Reilly, Ann
Buzz
Harness the Power of Influence and Create Demand
ISBN-10: 0-471-27345-7
ISBN-13: 978-0-471-27345-5
Bradley, John
Cadbury's Purple Reign
The Story Behind Chocolate's Best-Loved Brand
ISBN-10: 0-470-72524-9
ISBN-13: 978-0-470-72524-5
Bergevin, Réal
Call Center für Dummies
ISBN-10: 3-527-70339-X
ISBN-13: 978-3-527-70339-5
Shankman, Peter
Can We Do That?!
Outrageous PR Stunts That Work ? And Why Your Company Needs Them
ISBN-10: 0-470-04392-X
ISBN-13: 978-0-470-04392-9
Antonides, Gerrit / van Raaij, W. Fred (eds.)
Cases in Consumer Behaviour
ISBN-10: 0-471-98781-6
ISBN-13: 978-0-471-98781-9
Hart, Cathy / Kirkup, Malcolm / Walley, Paul / Preston, Diane / Rafiq, Mohammed (eds.)
Cases in Retailing
Operational Perspectives
ISBN-10: 0-631-20173-4
ISBN-13: 978-0-631-20173-1
Jaffe, Andrew
Casting for Big Ideas
A New Manifesto for Agency Managers
ISBN-10: 0-471-30954-0
ISBN-13: 978-0-471-30954-3
Waters, Joe / MacDonald, Joanna
Cause Marketing For Dummies
ISBN-10: 1-118-01130-9
ISBN-13: 978-1-118-01130-0
Watson, Tom
CauseWired
Plugging In, Getting Involved, Changing the World
ISBN-10: 0-470-91820-9
ISBN-13: 978-0-470-91820-3
Masterson, Michael / Tribby, MaryEllen
Changing the Channel
12 Easy Ways to Make Millions for Your Business
ISBN-10: 0-470-53880-5
ISBN-13: 978-0-470-53880-7
Masterson, Michael / Tribby, MaryEllen
Changing the Channel
12 Easy Ways to Make Millions for Your Business
ISBN-10: 0-470-37502-7
ISBN-13: 978-0-470-37502-0
Wheeler, Steven / Hirsh, Evan
Channel Champions
How Leading Companies Build New Strategies to Serve Customers
ISBN-10: 0-7879-5034-3
ISBN-13: 978-0-7879-5034-7
Wells, Tina
Chasing Youth Culture and Getting it Right
How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
ISBN-10: 1-118-00405-1
ISBN-13: 978-1-118-00405-0
Bliss, Jeanne
Chief Customer Officer
Getting Past Lip Service to Passionate Action
ISBN-10: 0-7879-8094-3
ISBN-13: 978-0-7879-8094-8
Sinha, Kunal
China's Creative Imperative
How Creativity is Transforming Society and Business in China
ISBN-10: 0-470-82385-2
ISBN-13: 978-0-470-82385-9
Willmott, Michael
Citizen Brands
Putting Society at the Heart of Your Business
ISBN-10: 0-471-49212-4
ISBN-13: 978-0-471-49212-2
Fetzer, Amy V. / Aaron, Shari
Climb the Green Ladder
Make Your Company and Career More Sustainable
ISBN-10: 0-470-74801-X
ISBN-13: 978-0-470-74801-5
Rosen, Keith
Coaching Salespeople into Sales Champions
A Tactical Playbook for Managers and Executives
ISBN-10: 0-470-14251-0
ISBN-13: 978-0-470-14251-6
Hofmeyr, Jan / Rice, Butch
Commitment-Led Marketing
The Key to Brand Profits is in the Customer's Mind
ISBN-10: 0-471-49574-3
ISBN-13: 978-0-471-49574-1
Werner, Angélique
Communication2Win
Praxishandbuch für innovative Marketingkommunikation im Zeitalter sozialer Netzwerke
ISBN-10: 3-89578-405-2
ISBN-13: 978-3-89578-405-7
Nilson, Torsten H.
Competitive Branding
Winning in the Market Place with Value-Added Brands
ISBN-10: 0-471-98457-4
ISBN-13: 978-0-471-98457-3
Davis, John Andrew
Competitive Success, How Branding Adds Value
ISBN-10: 0-470-99822-9
ISBN-13: 978-0-470-99822-9
Fisher, Claudia / Vallaster, Christine
Connective Branding
Building Brand Equity in a Demanding World
ISBN-10: 0-470-51240-7
ISBN-13: 978-0-470-51240-1
Lake, Laura
Consumer Behavior For Dummies
ISBN-10: 0-470-44983-7
ISBN-13: 978-0-470-44983-7
Evans, Martin M / Foxall, Gordon / Jamal, Ahmad
Consumer Behaviour
ISBN-10: 0-470-99465-7
ISBN-13: 978-0-470-99465-8
Antonides, Gerrit / van Raaij, W. Fred
Consumer Behaviour
A European Perspective
ISBN-10: 0-471-97513-3
ISBN-13: 978-0-471-97513-7
Sinha, Dheeraj
Consumer India
Inside the Indian Mind and Wallet
ISBN-10: 0-470-82465-4
ISBN-13: 978-0-470-82465-8
ACNielsen / Karolefski, John / Heller, Al
Consumer-Centric Category Management
How to Increase Profits by Managing Categories Based on Consumer Needs
ISBN-10: 0-471-70359-1
ISBN-13: 978-0-471-70359-4
Gabbott, Mark / Hogg, Gillian
Consumers and Services
ISBN-10: 0-471-95797-6
ISBN-13: 978-0-471-95797-3
Gabbott, Mark / Hogg, Gillian
Consumers and Services
ISBN-10: 0-471-96269-4
ISBN-13: 978-0-471-96269-4
Gunelius, Susan
Content Marketing For Dummies
ISBN-10: 1-118-00729-8
ISBN-13: 978-1-118-00729-7
Rosen, Richard
Convergence Marketing
Combining Brand and Direct Marketing for Unprecedented Profits
ISBN-10: 0-470-16493-X
ISBN-13: 978-0-470-16493-8
Mazur, Laura / Miles, Louella
Conversations with Green Gurus
The Collective Wisdom of Environmental Movers and Shakers
ISBN-10: 0-470-71431-X
ISBN-13: 978-0-470-71431-7
Mazur, Laura / Miles, Louella
Conversations with Marketing Masters
ISBN-10: 0-470-02591-3
ISBN-13: 978-0-470-02591-8
McCord, Paul M.
Creating a Million-Dollar-a-Year Sales Income
Sales Success through Client Referrals
ISBN-10: 0-470-04549-3
ISBN-13: 978-0-470-04549-7
Smith, Brian / Raspin, Paul
Creating Market Insight
How firms create value from market understanding
ISBN-10: 0-470-98653-0
ISBN-13: 978-0-470-98653-0
Bruce, Margaret / Cooper, Rachel
Creative Product Design
A Practical Guide to Requirements Capture Management
ISBN-10: 0-471-98720-4
ISBN-13: 978-0-471-98720-8
Dahlen, Micael
Creativity Unlimited
Thinking Inside the Box for Business Innovation
ISBN-10: 0-470-77084-8
ISBN-13: 978-0-470-77084-9
Tadajewski, Mark / Brownlie, Douglas (eds.)
Critical Marketing
Issues in Contemporary Marketing
ISBN-10: 0-470-51198-2
ISBN-13: 978-0-470-51198-5
Tadajewski, Mark / Brownlie, Douglas (eds.)
Critical Marketing
Issues in Contemporary Marketing
ISBN-10: 0-470-51200-8
ISBN-13: 978-0-470-51200-5
Soon Lee, Michael / Roberts, Ralph R.
Cross-Cultural Selling For Dummies
ISBN-10: 0-470-37701-1
ISBN-13: 978-0-470-37701-7
Schmitt, Bernd H.
Customer Experience Management
A Revolutionary Approach to Connecting with Your Customers
ISBN-10: 0-471-23774-4
ISBN-13: 978-0-471-23774-7
Griffin, Jill
Customer Loyalty
How to Earn It, How to Keep It, New and Revised Edition
ISBN-10: 0-7879-6388-7
ISBN-13: 978-0-7879-6388-0
Faulkner, Mike
Customer Management Excellence
Successful Strategies from Service Leaders
ISBN-10: 0-470-84853-7
ISBN-13: 978-0-470-84853-1
Kumar, V. / Reinartz, Werner
Customer Relationship Management
A Databased Approach
ISBN-10: 0-471-27133-0
ISBN-13: 978-0-471-27133-8
Banks, Drew / Daus, Kim
Customer.Community
Unleashing the Power of Your Customer Base
ISBN-10: 0-7879-5621-X
ISBN-13: 978-0-7879-5621-9
Nilson, Torsten H.
Customize the Brand
Make It More Desirable and Profitable
ISBN-10: 0-470-84822-7
ISBN-13: 978-0-470-84822-7
Cron, William L.
Dalrymple's Sales Management
Concepts and Cases with Sales Mgmt Simulation Set
ISBN-10: 0-470-48794-1
ISBN-13: 978-0-470-48794-5
Pérez Cuesta, Juanjo / Esteve, Rafael / Beilke, Gerd
Das Geheimnis der BrakeBreakers
Fünf Werbestrategien für grenzenloses Markenwachstum
ISBN-10: 3-527-50591-1
ISBN-13: 978-3-527-50591-3
Prout, Sarah
Das Power-Web
Online groß werden und Geld verdienen
ISBN-10: 3-527-50629-2
ISBN-13: 978-3-527-50629-3
Tsiptsis, Konstantinos / Chorianopoulos, Antonios
Data Mining Techniques in CRM
Inside Customer Segmentation
ISBN-10: 0-470-74397-2
ISBN-13: 978-0-470-74397-3
Jeffery, Mark
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
ISBN-10: 0-470-50454-4
ISBN-13: 978-0-470-50454-3
Dreisbach, Bodo / Knobl, Brigitte
Der Bäckermeister oder wie man ein Unternehmen führt
Ein Erfolgsbeispiel
ISBN-10: 3-89578-245-9
ISBN-13: 978-3-89578-245-9
Hopkins, Tom
Der erfolgreiche Verkaufsabschluss für Dummies Das Pocketbuch
ISBN-10: 3-527-70463-9
ISBN-13: 978-3-527-70463-7
Noss, Kolonat
Der Mind Malus
Warum die Schwächen des Verstandes für unsere Kommunikation so wertvoll sind
ISBN-10: 3-89578-390-0
ISBN-13: 978-3-89578-390-6
Wheeler, Alina
Designing Brand Identity
An Essential Guide for the Whole Branding Team
ISBN-10: 0-470-40142-7
ISBN-13: 978-0-470-40142-2
Galbraith, Jay R.
Designing Matrix Organizations that Actually Work
How IBM, Proctor & Gamble and Others Design for Success
ISBN-10: 0-470-31631-4
ISBN-13: 978-0-470-31631-3
Galbraith, Jay R.
Designing the Customer-Centric Organization
A Guide to Strategy, Structure, and Process
ISBN-10: 0-7879-7919-8
ISBN-13: 978-0-7879-7919-5
Axelsson, Bjorn / Rozemeijer, Frank / Wynstra, Finn
Developing Sourcing Capabilities
Creating Strategic Change in Purchasing and Supply Management
ISBN-10: 0-470-85012-4
ISBN-13: 978-0-470-85012-1
Scherfke, Andreas
Dialogmarketing für Dummies
ISBN-10: 3-527-70327-6
ISBN-13: 978-3-527-70327-2
Altmann, Hans Christian
Die 10 Geheimnisse der besten Verkäufer
ISBN-10: 3-527-50633-0
ISBN-13: 978-3-527-50633-0
Altmann, Hans Christian
Die Neuen Spielregeln im Verkauf
Wie Sie einzigartige Angebote entwickeln, Kunden zum Abschluss verführen und außergewöhnliche Umsätze erreichen
ISBN-10: 3-527-50484-2
ISBN-13: 978-3-527-50484-8
Katzengruber, Werner
Die neuen Verkäufer
Strategien für die Zukunft
ISBN-10: 3-527-50436-2
ISBN-13: 978-3-527-50436-7
Katzengruber, Werner
Die neuen Verkäufer
Strategien für die Zukunft
ISBN-10: 3-527-50228-9
ISBN-13: 978-3-527-50228-8
Krumbach-Mollenhauer, Peter / Lehment, Thomas (eds.)
Die Praxis des Verkaufs
Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
ISBN-10: 3-527-50328-5
ISBN-13: 978-3-527-50328-5
Trout, Jack / Rivkin, Steve
Differentiate or Die
Survival in Our Era of Killer Competition
ISBN-10: 0-470-22339-1
ISBN-13: 978-0-470-22339-0
Wertime, Kent / Fenwick, Ian
DigiMarketing
The Essential Guide to New Media and Digital Marketing
ISBN-10: 0-470-82231-7
ISBN-13: 978-0-470-82231-9
Carter, Ben / Brooks, Gregory / Catalano, Frank / Smith, Bud E.
Digital Marketing For Dummies
ISBN-10: 0-470-05793-9
ISBN-13: 978-0-470-05793-3
Gosden, Freeman F.
Direct Marketing Success
What Works and Why
ISBN-10: 0-471-51328-8
ISBN-13: 978-0-471-51328-5
Dru, Jean-Marie
Disruption
Overturning Conventions and Shaking Up the Marketplace
ISBN-10: 0-471-16565-4
ISBN-13: 978-0-471-16565-1
Webber, Harry
Divide and Conquer
Target Your Customers through Market Segmentation
ISBN-10: 0-471-17633-8
ISBN-13: 978-0-471-17633-6
Hahn, Fred E.
Do-It-Yourself Advertising and Promotion
How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
ISBN-10: 0-471-27350-3
ISBN-13: 978-0-471-27350-9
Hahn, Fred E. / Mangun, Kenneth G.
Do-It-Yourself Advertising and Promotion
How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
ISBN-10: 0-471-15442-3
ISBN-13: 978-0-471-15442-6
Collin, Simon
E-marketing
ISBN-10: 0-471-49897-1
ISBN-13: 978-0-471-49897-1
Morgan, Adam
Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders
ISBN-10: 0-470-23827-5
ISBN-13: 978-0-470-23827-1
Perlman, Corey
eBoot Camp
Proven Internet Marketing Techniques to Grow Your Business
ISBN-10: 0-470-41159-7
ISBN-13: 978-0-470-41159-9
Lu, Pierre Xiao
Elite China
Luxury Consumer Behavior in China
ISBN-10: 0-470-82267-8
ISBN-13: 978-0-470-82267-8
Thomas, Chris / Heil, Gary
Employee Management and Customer Service in the Retail Industry
ISBN-10: 0-471-72324-X
ISBN-13: 978-0-471-72324-0
Nirell, Lisa
Energize Growth NOW
The Marketing Guide to a Wealthy Company
ISBN-10: 0-470-41392-1
ISBN-13: 978-0-470-41392-0
Sutton, Dave / Klein, Tom
Enterprise Marketing Management
The New Science of Marketing
ISBN-10: 0-471-26772-4
ISBN-13: 978-0-471-26772-0
Berke, Conrad
Entrepreneur Magazine
Successful Advertising for Small Businesses
ISBN-10: 0-471-14083-X
ISBN-13: 978-0-471-14083-2
Hopkins, Tom
Erfolgreich Verkaufen für Dummies
ISBN-10: 3-527-70435-3
ISBN-13: 978-3-527-70435-4
Hopkins, Tom
Erfolgreiche Verkaufsabschlüsse für Dummies Hörbuch
ISBN-10: 3-527-70433-7
ISBN-13: 978-3-527-70433-0
von Kutzschenbach, Claus
Erfolgsmethoden für schmale Budgets
Vertriebsstrategien und -praktiken in kleinen und mittleren Unternehmen
ISBN-10: 3-527-50109-6
ISBN-13: 978-3-527-50109-0
Burtonshaw-Gunn, Simon
Essential Tools for Operations Management
Tools, Models and Approaches for Managers and Consultants
ISBN-10: 0-470-74592-4
ISBN-13: 978-0-470-74592-2
Kumar, V. / Aaker, David A. / Day, George S.
Essentials of Marketing Research with SPSS 17.0
ISBN-10: 0-470-50632-6
ISBN-13: 978-0-470-50632-5
Arnold, Chris
Ethical Marketing and The New Consumer
ISBN-10: 0-470-74302-6
ISBN-13: 978-0-470-74302-7
Dupuis, Marc / Dawson, John (eds.)
European Cases in Retailing
ISBN-10: 0-631-20730-9
ISBN-13: 978-0-631-20730-6
Carlberg, Conrad
Excel Sales Forecasting For Dummies
ISBN-10: 0-7645-7593-7
ISBN-13: 978-0-7645-7593-8
Thull, Jeff
Exceptional Selling
How the Best Connect and Win in High Stakes Sales
ISBN-10: 0-470-03728-8
ISBN-13: 978-0-470-03728-7
Dunay, Paul / Krueger, Richard / Elad, Joel
Facebook Advertising For Dummies
ISBN-10: 0-470-63762-5
ISBN-13: 978-0-470-63762-3
Hutchins, Bob / Stielstra, Greg
Faith-Based Marketing
The Guide to Reaching 140 Million Christian Customers
ISBN-10: 0-470-42210-6
ISBN-13: 978-0-470-42210-6
Jaffe, Joseph
Flip the Funnel
How to Use Existing Customers to Gain New Ones
ISBN-10: 0-470-48785-2
ISBN-13: 978-0-470-48785-3
Bly, Robert W.
Fool-Proof Marketing
15 Winning Methods for Selling Any Product or Service in Any Economy
ISBN-10: 0-471-23609-8
ISBN-13: 978-0-471-23609-2
Young, Laurie
From Products to Services
Insights and experience from companies which have embraced the service economy
ISBN-10: 0-470-02668-5
ISBN-13: 978-0-470-02668-7
Hartmann, Thomas
Ganzheitliche Marketingkommunikation im Internet
Der Weg zur erfolgreichen Homepage
ISBN-10: 3-89578-279-3
ISBN-13: 978-3-89578-279-4
Jendrosch, Thomas
Geliebter Kunde
Der Ratgeber für Ihre zweitwichtigste Beziehung
ISBN-10: 3-527-50554-7
ISBN-13: 978-3-527-50554-8
Yarrow, Kit / O'Donnell, Jayne
Gen BuY
How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
ISBN-10: 0-470-40091-9
ISBN-13: 978-0-470-40091-3
Marston, Cam
Generational Selling Tactics that Work
Quick and Dirty Secrets for Selling to Any Age Group
ISBN-10: 1-118-01838-9
ISBN-13: 978-1-118-01838-5
Harris, Richard / Sleight, Peter / Webber, Richard
Geodemographics, GIS and Neighbourhood Targeting
ISBN-10: 0-470-86413-3
ISBN-13: 978-0-470-86413-5
Harris, Richard / Sleight, Peter / Webber, Richard
Geodemographics, GIS and Neighbourhood Targeting
ISBN-10: 0-470-86414-1
ISBN-13: 978-0-470-86414-2
Cliquet, Gerard (ed.)
Geomarketing
Methods and Strategies in Spatial Marketing
ISBN-10: 1-905209-07-X
ISBN-13: 978-1-905209-07-1
Kiley, David
Getting the Bugs Out
The Rise, Fall, and Comeback of Volkswagen in America
ISBN-10: 0-471-26304-4
ISBN-13: 978-0-471-26304-3
Parinello, Anthony
Getting the Second Appointment
How to CLOSE Any Sale in Two Calls!
ISBN-10: 0-471-48723-6
ISBN-13: 978-0-471-48723-4
Parinello, Anthony
Getting to VITO (The Very Important Top Officer)
10 Steps to VITO's Office
ISBN-10: 0-471-67519-9
ISBN-13: 978-0-471-67519-8
Hallward, John
Gimme! The Human Nature of Successful Marketing
ISBN-10: 0-470-10029-X
ISBN-13: 978-0-470-10029-5
Ammi, Chantal (ed.)
Global Consumer Behavior
ISBN-10: 1-905209-63-0
ISBN-13: 978-1-905209-63-7
Lamont, Douglas
Global Marketing
ISBN-10: 1-55786-829-8
ISBN-13: 978-1-55786-829-9
Midgley, Dale / Midgley, Ben
Golden Circle Secrets
How to Achieve Consistent Sales Success Through Customer Values & Expectations
ISBN-10: 0-471-71857-2
ISBN-13: 978-0-471-71857-4
Vee, Jimmy / Miller, Travis / Bauer, Joel
Gravitational Marketing
The Science of Attracting Customers
ISBN-10: 0-470-22647-1
ISBN-13: 978-0-470-22647-6
Holtz, Herman
Great Promo Pieces
Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
ISBN-10: 0-471-63224-4
ISBN-13: 978-0-471-63224-5
Stern, Neil Z. / Ander, Willard N.
Greentailing and Other Revolutions in Retail
Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
ISBN-10: 0-470-28858-2
ISBN-13: 978-0-470-28858-0
Margolis, Jonathan / Garrigan, Patrick
Guerilla Marketing für Dummies
ISBN-10: 3-527-70549-X
ISBN-13: 978-3-527-70549-8
Margolis, Jonathan / Garrigan, Patrick
Guerrilla Marketing For Dummies
ISBN-10: 0-470-28967-8
ISBN-13: 978-0-470-28967-9
Levinson, Jay Conrad / Horowitz, Shel
Guerrilla Marketing Goes Green
Winning Strategies to Improve Your Profits and Your Planet
ISBN-10: 0-470-40951-7
ISBN-13: 978-0-470-40951-0
Levinson, Jay Conrad / Smith, Mark S. A. / Wilson, Orvel Ray
Guerrilla Teleselling
New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person
ISBN-10: 0-471-24279-9
ISBN-13: 978-0-471-24279-6
Levinson, Conrad / Smith, Mark S. A. / Wilson, Orvel Ray
Guerrilla Trade Show Selling
New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
ISBN-10: 0-471-16568-9
ISBN-13: 978-0-471-16568-2
van der Velde, Mandy / Jansen, Paul / Anderson, Neil
Guide to Management Research Methods
ISBN-10: 1-4051-1512-2
ISBN-13: 978-1-4051-1512-4
Hesz, Alex / Neophytou, Bambos
Guilt Trip
From Fear to Guilt on the Green Bandwagon
ISBN-10: 0-470-74622-X
ISBN-13: 978-0-470-74622-6
Hughes, Marcia / Thompson, Henry L. / Terrell, James Bradford
Handbook for Developing Emotional and Social Intelligence
Best Practices, Case Studies, and Strategies
ISBN-10: 0-470-19088-4
ISBN-13: 978-0-470-19088-3
Hoffmann, Walter / Hölscher, Brigitte G. / Thiele, Ulrich
Handbuch für technische Autoren und Redakteure
Produktinformation und Dokumentation im Multimedia-Zeitalter
ISBN-10: 3-89578-187-8
ISBN-13: 978-3-89578-187-2
Martin, Steve W.
Heavy Hitter Sales Wisdom
Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success
ISBN-10: 0-470-05231-7
ISBN-13: 978-0-470-05231-0
Martin, Steve W.
Heavy Hitter Selling
How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
ISBN-10: 0-471-78700-0
ISBN-13: 978-0-471-78700-6
Earls, Mark
Herd
How to Change Mass Behaviour by Harnessing Our True Nature
ISBN-10: 0-470-74459-6
ISBN-13: 978-0-470-74459-8
Earls, Mark
Herd
How to Change Mass Behaviour by Harnessing Our True Nature
ISBN-10: 0-470-06036-0
ISBN-13: 978-0-470-06036-0
Sullivan, Luke
Hey, Whipple, Squeeze This
A Guide to Creating Great Advertising
ISBN-10: 0-470-19073-6
ISBN-13: 978-0-470-19073-9
Hedrick-Wong, Yuwa / MasterCard
Holding Up Half of the Sky
The New Women Consumers of Asia
ISBN-10: 0-470-82206-6
ISBN-13: 978-0-470-82206-7
Gaffney, Steven / Francis, Colleen
Honesty Sells
How To Make More Money and Increase Business Profits
ISBN-10: 0-470-41153-8
ISBN-13: 978-0-470-41153-7
Tewart, Mark
How to Be a Sales Superstar
Break All the Rules and Succeed While Doing It
ISBN-10: 0-470-30096-5
ISBN-13: 978-0-470-30096-1
Langwost, Ralf
How to catch the Big Idea
The Strategies of the Top-Creatives
ISBN-10: 3-89578-238-6
ISBN-13: 978-3-89578-238-1
Langwost, Ralf
How to catch the Big Idea
Die Strategien der Top-Kreativen
ISBN-10: 3-89578-237-8
ISBN-13: 978-3-89578-237-4
Anderson, Dave
How to Deal with Difficult Customers
10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
ISBN-10: 0-470-04547-7
ISBN-13: 978-0-470-04547-3
Shenson, Howard L.
How to Develop and Promote Successful Seminars and Workshops
The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
ISBN-10: 0-471-52709-2
ISBN-13: 978-0-471-52709-1
Schwantz, Randy
How to Get Your Competition Fired (Without Saying Anything Bad About Them)
Using The Wedge to Increase Your Sales
ISBN-10: 0-471-70311-7
ISBN-13: 978-0-471-70311-2
Egelhoff, Tom C.
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
ISBN-10: 0-470-25821-7
ISBN-13: 978-0-470-25821-7
Brooks, William T. / Steinmetz, Lawrence L.
How to Sell at Margins Higher Than Your Competitors
Winning Every Sale at Full Price, Rate, or Fee
ISBN-10: 0-471-74483-2
ISBN-13: 978-0-471-74483-2
Hoover, John / Sparkman, Bill
How to Sell to an Idiot
12 Steps to Selling Anything to Anyone
ISBN-10: 0-471-71854-8
ISBN-13: 978-0-471-71854-3
Lakhani, Dave
How To Sell When Nobody's Buying
(And How to Sell Even More When They Are)
ISBN-10: 0-470-50489-7
ISBN-13: 978-0-470-50489-5
Klymshyn, John
How to Sell Without Being a JERK!
The Foolproof Approach to the World's Second Oldest Profession
ISBN-10: 0-470-22455-X
ISBN-13: 978-0-470-22455-7
Vitale, Joe
Hypnotic Writing
How to Seduce and Persuade Customers with Only Your Words
ISBN-10: 0-470-00979-9
ISBN-13: 978-0-470-00979-6
Rivkin, Steve / Seitel, Fraser
IdeaWise
How to Transform Your Ideas into Tomorrow's Innovations
ISBN-10: 0-471-12956-9
ISBN-13: 978-0-471-12956-1
Adams, Rob
If You Build It Will They Come?
Three Steps to Test and Validate Any Market Opportunity
ISBN-10: 0-470-56363-X
ISBN-13: 978-0-470-56363-2
Cardone, Grant
If You're Not First, You're Last
Sales Strategies to Dominate Your Market and Beat Your Competition
ISBN-10: 0-470-62435-3
ISBN-13: 978-0-470-62435-7
St. Lawrence, Michael / Johnson, Steve
If You're Not Out Selling, You're Being Outsold
ISBN-10: 0-471-19119-1
ISBN-13: 978-0-471-19119-3
Gronroos, Christian
In Search of a New Logic for Marketing
Foundations of Contemporary Theory
ISBN-10: 0-470-06129-4
ISBN-13: 978-0-470-06129-9
Trout, Jack
In Search of the Obvious
The Antidote for Today's Marketing Mess
ISBN-10: 0-470-28859-0
ISBN-13: 978-0-470-28859-7
Halligan, Brian / Shah, Dharmesh
Inbound Marketing
Get Found Using Google, Social Media, and Blogs
ISBN-10: 0-470-49931-1
ISBN-13: 978-0-470-49931-3
Boroian, Michael / de Poix, Alix
India by Design
The Pursuit of Luxury and Fashion
ISBN-10: 0-470-82396-8
ISBN-13: 978-0-470-82396-5
Hiscock, Geoff
India's Store Wars
Retail Revolution and the Battle for the Next 500 Million Shoppers
ISBN-10: 0-470-82351-8
ISBN-13: 978-0-470-82351-4
Webster, Frederick E.
Industrial Marketing Strategy
ISBN-10: 0-471-11989-X
ISBN-13: 978-0-471-11989-0
Smith, David / Fletcher, Jonathan
Inside Information
Making Sense of Marketing Data
ISBN-10: 0-471-49543-3
ISBN-13: 978-0-471-49543-7
Anderson, Henrik / Ritter, Thomas
Inside the Customer Universe
How to Build Unique Customer Insight for Profitable Growth and Market Leadership
ISBN-10: 0-470-69424-6
ISBN-13: 978-0-470-69424-4
Vitale, Joe / Perrine, Craig
Inspired Marketing!
The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
ISBN-10: 0-470-18364-0
ISBN-13: 978-0-470-18364-9
Joyner, Mark
Integration Marketing
How Small Businesses Become Big Businesses - and Big Businesses Become Empires
ISBN-10: 0-470-45459-8
ISBN-13: 978-0-470-45459-6
McAuley, Andrew
International Marketing
Consuming Globally, Thinking Locally
ISBN-10: 0-471-89744-2
ISBN-13: 978-0-471-89744-6
Craig, Samuel / Douglas, Susan
International Marketing Research
ISBN-10: 0-470-01095-9
ISBN-13: 978-0-470-01095-2
Barrow, Simon / Mosley, Richard
Internes Brand Management
Machen Sie Ihre Mitarbeiter zu Markenbotschaftern
ISBN-10: 3-527-50249-1
ISBN-13: 978-3-527-50249-3
Hofacker, Charles F.
Internet Marketing
ISBN-10: 0-471-39051-8
ISBN-13: 978-0-471-39051-0
Baines, Paul / Chansarkar, Bal
Introducing Marketing Research
ISBN-10: 0-471-49770-3
ISBN-13: 978-0-471-49770-7
Avrin, David
It's Not Who You Know -- It's Who Knows You!
The Small Business Guide to Raising Your Profits by Raising Your Profile
ISBN-10: 0-470-48324-5
ISBN-13: 978-0-470-48324-4
Clawson, Trevor
Jamie Oliver: Erfolg nach Rezept
ISBN-10: 3-527-50603-9
ISBN-13: 978-3-527-50603-3
Jaffe, Joseph
Join the Conversation
How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
ISBN-10: 0-470-13732-0
ISBN-13: 978-0-470-13732-1
Quinlan, Mary Lou
Just Ask a Woman
Cracking the Code of What Women Want and How They Buy
ISBN-10: 0-471-36920-9
ISBN-13: 978-0-471-36920-2
Etherington, Bob
Kaltakquise für Angsthasen
ISBN-10: 3-527-50379-X
ISBN-13: 978-3-527-50379-7
Calder, Bobby J. (ed.)
Kellogg on Advertising and Media
ISBN-10: 0-470-11986-1
ISBN-13: 978-0-470-11986-0
Tybout, Alice / Calkins, Tim
Kellogg on Branding
ISBN-10: 0-471-69016-3
ISBN-13: 978-0-471-69016-0
Iacobucci, Dawn / Calder, Bobby J. (eds.)
Kellogg on Integrated Marketing
ISBN-10: 0-471-20476-5
ISBN-13: 978-0-471-20476-3
Tybout, Alice / Calder, Bobby J.
Kellogg on Marketing
ISBN-10: 0-470-58014-3
ISBN-13: 978-0-470-58014-1
Pritchard, Bob
Kick Ass Business and Marketing Secrets
How to Blitz Your Competition
ISBN-10: 1-118-03508-9
ISBN-13: 978-1-118-03508-5
Johnson, Robert
Kick Your Own Ass
The Will, Skill, and Drill of Selling More Than You Ever Thought Possible
ISBN-10: 0-470-59884-0
ISBN-13: 978-0-470-59884-9
Woodruff, Robert B. / Gardial, Sarah F.
Know Your Customer
New Approaches to Understanding Customer Value and Satisfaction
ISBN-10: 1-55786-553-1
ISBN-13: 978-1-55786-553-3
Gochermann, Josef
Kundenorientierte Produktentwicklung
Marketingwissen für Ingenieure und Entwickler
ISBN-10: 3-527-50081-2
ISBN-13: 978-3-527-50081-9
Wenzlau, Andreas / Höfer, Ute / Siegert, Marcus / Wohlrab, Sabine
KundenProfiling
Die Methode zur Neukundenakquise
ISBN-10: 3-89578-206-8
ISBN-13: 978-3-89578-206-0
Leland, Karen / Bailey, Keith
Kundenservice für Dummies
ISBN-10: 3-527-70305-5
ISBN-13: 978-3-527-70305-0
Kotler, Philip / Trías De Bes, Fernando
Lateral Marketing
New Techniques for Finding Breakthrough Ideas
ISBN-10: 0-471-45516-4
ISBN-13: 978-0-471-45516-5
Stelzner, Michael A.
Launch
How to Quickly Propel Your Business Beyond the Competition
ISBN-10: 1-118-02723-X
ISBN-13: 978-1-118-02723-3
Karr, Ron
Lead, Sell, or Get Out of the Way
The 7 Traits of Great Sellers
ISBN-10: 0-470-40218-0
ISBN-13: 978-0-470-40218-4
Kesler, Gregory / Kates, Amy
Leading Organization Design
How to Make Organization Design Decisions to Drive the Results You Want
ISBN-10: 0-470-58959-0
ISBN-13: 978-0-470-58959-5
Schmetterer, Bob
Leap
A Revolution in Creative Business Strategy
ISBN-10: 0-471-22917-2
ISBN-13: 978-0-471-22917-9
Fields, George / Katahira, Hotaka / Wind, Jerry
Leveraging Japan
Marketing to the New Asia
ISBN-10: 0-7879-4663-X
ISBN-13: 978-0-7879-4663-0
Jaffe, Joseph
Life After the 30-Second Spot
Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
ISBN-10: 0-471-71837-8
ISBN-13: 978-0-471-71837-6
Cunningham, Court / Brown, Stephanie
Local Online Advertising For Dummies
ISBN-10: 0-470-49742-4
ISBN-13: 978-0-470-49742-5
Strout, Aaron / Schneider, Mike
Location Based Marketing For Dummies
ISBN-10: 1-118-02249-1
ISBN-13: 978-1-118-02249-8
Steward, Geoff
Logos and No Gos
How to Understand and Get the Most from Your Brand IP
ISBN-10: 0-470-06037-9
ISBN-13: 978-0-470-06037-7
Kimiecik, Rudolph C.
Loss Prevention Guide for Retail Businesses
ISBN-10: 0-471-07636-8
ISBN-13: 978-0-471-07636-0
Kimiecik, Rudolph C. / Thomas, Chris
Loss Prevention in the Retail Business
ISBN-10: 0-471-72321-5
ISBN-13: 978-0-471-72321-9
Chevalier, Michel / Mazzalovo, Gerald
Luxury Brand Management
A World of Privilege
ISBN-10: 0-470-82326-7
ISBN-13: 978-0-470-82326-2
Chevalier, Michel / Lu, Pierre Xiao
Luxury China
Market Opportunities and Potential
ISBN-10: 0-470-82341-0
ISBN-13: 978-0-470-82341-5
Davis, John A.
Magic Numbers for Sales Management
Key Measures to Evaluate Sales Success
ISBN-10: 0-470-82187-6
ISBN-13: 978-0-470-82187-9
Davies, Mark / Catling, Tina
Making Waves
How to Ride the Chaos with Direct Response Integrated Marketing
ISBN-10: 0-85708-212-4
ISBN-13: 978-0-85708-212-1
Cash, R. Patrick / Thomas, Chris / Wingate, John W. / Friedlander, Joseph S.
Management of Retail Buying
ISBN-10: 0-471-72325-8
ISBN-13: 978-0-471-72325-7
Collins, Michael / Cartwright, Roger / Green, George / Candy, Anita
Managing Activities
A Competence Approach to Supervisory Management
ISBN-10: 0-631-20926-3
ISBN-13: 978-0-631-20926-3
Torr, Gordon
Managing Creative People
Lessons in Leadership for the Ideas Economy
ISBN-10: 0-470-72645-8
ISBN-13: 978-0-470-72645-7
Ryals, Lynette
Managing Customers Profitably
ISBN-10: 0-470-06063-8
ISBN-13: 978-0-470-06063-6
McKean, John
Managing Customers Through Economic Cycles
ISBN-10: 0-470-68620-0
ISBN-13: 978-0-470-68620-1
Marks, Ron
Managing for Sales Results
A Fast-Action Guide for Finding, Coaching, and Leading Salespeople
ISBN-10: 0-470-17327-0
ISBN-13: 978-0-470-17327-5
Davies, Barry J. / Ward, Philippa
Managing Retail Consumption
ISBN-10: 0-471-48912-3
ISBN-13: 978-0-471-48912-2
Brandmeyer, Klaus / Pirck, Peter / Pogoda, Andreas / Prill, Christian
Marken stark machen
Techniken der Markenführung
ISBN-10: 3-527-50330-7
ISBN-13: 978-3-527-50330-8
Pepels, Werner
Market Intelligence
Moderne Marktforschung für Praktiker: Auswahlverfahren - Datenerhebung - Datenauswertung - Praxisanwendungen - Marktprognose
ISBN-10: 3-89578-288-2
ISBN-13: 978-3-89578-288-6
ESOMAR
Market Research Best Practice
30 Visions for the Future
ISBN-10: 0-470-06527-3
ISBN-13: 978-0-470-06527-3
ESOMAR
Market Research Handbook
ISBN-10: 0-470-51768-9
ISBN-13: 978-0-470-51768-0
Webster, Frederick E.
Market-Driven Management
How to Define, Develop, and Deliver Customer Value
ISBN-10: 0-471-23693-4
ISBN-13: 978-0-471-23693-1
Elliott, Greg / Rundle-Thiele, Sharyn / Waller, David
Marketing
ISBN-10: 1-74246-721-0
ISBN-13: 978-1-74246-721-4
Mercer, David
Marketing
The Enyclopedic Dictionary
ISBN-10: 0-631-21126-8
ISBN-13: 978-0-631-21126-6
Mercer, David
Marketing
ISBN-10: 0-631-19638-2
ISBN-13: 978-0-631-19638-9
Elliott, Greg / Rundle-Thiele, Sharyn / Waller, David
Marketing + eBook
ISBN-10: 1-74216-706-3
ISBN-13: 978-1-74216-706-0
Kotler, Philip
Marketing 3.0
From Products to Customers to the Human Spirit
ISBN-10: 0-470-59882-4
ISBN-13: 978-0-470-59882-5
LeSueur, J.
Marketing Automation
Practical Steps to More Effective Direct Marketing
ISBN-10: 0-470-12542-X
ISBN-13: 978-0-470-12542-7
Powell, Guy R.
Marketing Calculator
Measuring and Managing Return on Marketing Investment
ISBN-10: 0-470-82395-X
ISBN-13: 978-0-470-82395-8
Young, Roy A. / Weiss, Allen M. / Stewart, David W.
Marketing Champions
Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
ISBN-10: 0-471-74495-6
ISBN-13: 978-0-471-74495-5
Dahlen, Micael / Lange, Fredrik / Smith, Terry
Marketing Communications
A Brand Narrative Approach. Desktop Edition
ISBN-10: 0-470-31992-5
ISBN-13: 978-0-470-31992-5
Brenkert, George G.
Marketing Ethics
ISBN-10: 0-631-21422-4
ISBN-13: 978-0-631-21422-9
Brenkert, George G.
Marketing Ethics
ISBN-10: 0-631-21423-2
ISBN-13: 978-0-631-21423-6
Burkitt, Hugh / Zealley, John
Marketing Excellence
Winning Companies Reveal the Secrets of Their Success
ISBN-10: 0-470-06027-1
ISBN-13: 978-0-470-06027-8
Mariotti, John
Marketing Express
ISBN-10: 1-84112-704-3
ISBN-13: 978-1-84112-704-0
Hiam, Alexander
Marketing für Dummies
ISBN-10: 3-527-70640-2
ISBN-13: 978-3-527-70640-2
Brooks, Gregory / Mortimer, Ruth / Smith, Craig / Hiam, Alexander
Marketing For Dummies
UK Edition
ISBN-10: 0-470-74179-1
ISBN-13: 978-0-470-74179-5
Hiam, Alexander
Marketing For Dummies
ISBN-10: 0-470-50210-X
ISBN-13: 978-0-470-50210-5
Curtis, Tony
Marketing for Engineers, Scientists and Technologists
ISBN-10: 0-470-05709-2
ISBN-13: 978-0-470-05709-4
Furlong, Carla B.
Marketing for Keeps
Building Your Business by Retaining Your Customers
ISBN-10: 0-471-54017-X
ISBN-13: 978-0-471-54017-5
Fragasso, Phil
Marketing for Rainmakers
52 Rules of Engagement to Attract and Retain Customers for Life
ISBN-10: 0-470-24753-3
ISBN-13: 978-0-470-24753-2
Fox, Vanessa
Marketing in the Age of Google
Your Online Strategy IS Your Business Strategy
ISBN-10: 0-470-53719-1
ISBN-13: 978-0-470-53719-0
Kotler, Philip
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
ISBN-10: 0-471-26867-4
ISBN-13: 978-0-471-26867-3
Hiam, Alexander
Marketing Kit for Dummies
ISBN-10: 0-470-40115-X
ISBN-13: 978-0-470-40115-6
Brooks, Gregory / Mortimer, Ruth
Marketing Kit For Dummies UK Edition
ISBN-10: 0-470-74490-1
ISBN-13: 978-0-470-74490-1
Nolte, Bernd
Marketing konkret
Überprüfen Sie Ihr Marketing wie es ist und entdecken Sie wie es besser sein könnte
ISBN-10: 3-527-50100-2
ISBN-13: 978-3-527-50100-7
Whitwell, Gregory / Lukas, Bryan A. / Doyle, Peter
Marketing Management
A Value-Based Approach
ISBN-10: 0-470-80096-8
ISBN-13: 978-0-470-80096-6
Hartley, Robert F.
Marketing Mistakes and Successes
ISBN-10: 0-470-16981-8
ISBN-13: 978-0-470-16981-0
Plan Pro
Marketing Plan Pro Software
ISBN-10: 0-470-88669-2
ISBN-13: 978-0-470-88669-4
Strauss, Ralf
Marketing Planning by Design
Systematic Planning for Successful Marketing Strategy
ISBN-10: 0-470-72167-7
ISBN-13: 978-0-470-72167-4
McDonald, Malcolm
Marketing Plans
A Complete Guide in Pictures
ISBN-10: 1-119-94313-2
ISBN-13: 978-1-119-94313-6
Payne, Adrian / McDonald, Malcolm / Frow, Pennie
Marketing Plans for Services
A Complete Guide
ISBN-10: 0-470-97909-7
ISBN-13: 978-0-470-97909-9
Aaker, David A. / Kumar, V. / Day, George S.
Marketing Research
International Edition
ISBN-10: 0-471-45168-1
ISBN-13: 978-0-471-45168-6
McDaniel, Carl / Gates, Roger
Marketing Research Essentials
ISBN-10: 0-470-16970-2
ISBN-13: 978-0-470-16970-4
McDaniel, Carl / Gates, Roger
Marketing Research Essentials, with SPSS
ISBN-10: 0-470-13198-5
ISBN-13: 978-0-470-13198-5
Andreasen, Alan R.
Marketing Research That Won't Break the Bank
A Practical Guide to Getting the Information You Need
ISBN-10: 0-7879-6419-0
ISBN-13: 978-0-7879-6419-1
Aaker, David A.
Marketing Research with SPSS SV 17.0 Set
ISBN-10: 0-470-61781-0
ISBN-13: 978-0-470-61781-6
McDaniel, Carl / Gates, Roger
Marketing Research, International Student Version
ISBN-10: 0-470-41436-7
ISBN-13: 978-0-470-41436-1
Aaker, David A.
Marketing Research, Tenth Edition International Student Version
ISBN-10: 0-470-52461-8
ISBN-13: 978-0-470-52461-9
Tvede, Lars / Ohnemus, Peter
Marketing Strategies for the New Economy
ISBN-10: 0-471-49211-6
ISBN-13: 978-0-471-49211-5
Young, Laurie / Burgess, Bev (eds.)
Marketing Technology as a Service
Proven Techniques that Create Value
ISBN-10: 0-470-74840-0
ISBN-13: 978-0-470-74840-4
Millier, Paul
Marketing the Unknown
Developing Market Strategies for Technical Innovations
ISBN-10: 0-471-98621-6
ISBN-13: 978-0-471-98621-8
Sheth, Jagdish N. / Gardner, David M. / Garrett, Dennis E.
Marketing Theory
Evolution and Evaluation
ISBN-10: 0-471-63527-8
ISBN-13: 978-0-471-63527-7
Weber, Larry
Marketing to the Social Web
How Digital Customer Communities Build Your Business
ISBN-10: 0-470-41097-3
ISBN-13: 978-0-470-41097-4
Perry, Ray
Marketing Unwrapped
ISBN-10: 0-471-48694-9
ISBN-13: 978-0-471-48694-7
Connor, Dick / Davidson, Jeff
Marketing Your Consulting and Professional Services
ISBN-10: 0-471-13392-2
ISBN-13: 978-0-471-13392-6
Negen, Bob / Negen, Susan
Marketing Your Retail Store in the Internet Age
ISBN-10: 0-470-04393-8
ISBN-13: 978-0-470-04393-6
Putman, Anthony O.
Marketing Your Services
A Step-by-Step Guide for Small Businesses and Professionals
ISBN-10: 0-471-50948-5
ISBN-13: 978-0-471-50948-6
Renner, Dieter
Marktorientiertes Produktmanagement
Erfolgreiche Entwicklung und Vermarktung
ISBN-10: 3-527-50221-1
ISBN-13: 978-3-527-50221-9
Nixon, Peter
Mastering Business in Asia
Negotiation
ISBN-10: 0-470-82171-X
ISBN-13: 978-0-470-82171-8
Thull, Jeff
Mastering the Complex Sale
How to Compete and Win When the Stakes are High!
ISBN-10: 0-470-53311-0
ISBN-13: 978-0-470-53311-6
Davis, John A.
Measuring Marketing
103 Key Metrics Every Marketer Needs
ISBN-10: 0-470-82132-9
ISBN-13: 978-0-470-82132-9
Stewart, Sally
Media Training 101
A Guide to Meeting the Press
ISBN-10: 0-471-27155-1
ISBN-13: 978-0-471-27155-0
Cowper, David / Cowper, Donald / Haynes, Andrew
Mega-Selling
Secrets of a Master Salesman
ISBN-10: 0-471-64529-X
ISBN-13: 978-0-471-64529-0
Sharma, Chetan / Herzog, Joe / Melfi, Victor
Mobile Advertising
Supercharge Your Brand in the Exploding Wireless Market
ISBN-10: 0-470-18598-8
ISBN-13: 978-0-470-18598-8
Roberts, Ralph R. / Kraynak, Joe
Modernes Verkaufen für Dummies
ISBN-10: 3-527-70448-5
ISBN-13: 978-3-527-70448-4
Goodman, Gary S.
Monitoring, Measuring, and Managing Customer Service
ISBN-10: 0-7879-5139-0
ISBN-13: 978-0-7879-5139-9
Altmann, Hans Christian
Motivation im Verkauf - der Faktor X, der alles möglich macht
Wie Sie sich selbst motivieren und neue Kunden gewinnen
ISBN-10: 3-527-50533-4
ISBN-13: 978-3-527-50533-3
Imbriale, Robert
Motivational Marketing
How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too!
ISBN-10: 0-470-11635-8
ISBN-13: 978-0-470-11635-7
Abraham, Richard
Mr. Shmooze
The Art and Science of Selling Through Relationships
ISBN-10: 0-470-87436-8
ISBN-13: 978-0-470-87436-3
Scoble, Robert / Israel, Shel
Naked Conversations
How Blogs are Changing the Way Businesses Talk with Customers
ISBN-10: 0-471-74719-X
ISBN-13: 978-0-471-74719-2
Ziglar, Zig / Hayes, John P.
Network Marketing For Dummies
ISBN-10: 0-7645-5292-9
ISBN-13: 978-0-7645-5292-2
Rumbauskas, Frank J.
Never Cold Call Again
Achieve Sales Greatness Without Cold Calling
ISBN-10: 0-471-78679-9
ISBN-13: 978-0-471-78679-5
Taylor, David
Never Mind the Sizzle...Where's the Sausage?
Branding based on substance not spin
ISBN-10: 1-84112-769-8
ISBN-13: 978-1-84112-769-9
Baker, Susan
New Consumer Marketing
Managing a Living Demand System
ISBN-10: 0-470-84482-5
ISBN-13: 978-0-470-84482-3
Sjodin, Terri L.
New Sales Speak
The 9 Biggest Sales Presentation Mistakes and How To Avoid Them
ISBN-10: 0-471-75565-6
ISBN-13: 978-0-471-75565-4
Ehrhardt, Wolf
Nicht geschenkt!
Was Verkäufer über Käufer wissen sollten
ISBN-10: 3-527-50366-8
ISBN-13: 978-3-527-50366-7
Davis, Kevin F.
Nimm Dir Zeit, verkaufe schneller
Kundenbedürfnisse erfolgreich erkennen und nutzen
ISBN-10: 3-527-50563-6
ISBN-13: 978-3-527-50563-0
Prushan, Victor H.
No-Nonsense Marketing
101 Practical Ways to Win and Keep Customers
ISBN-10: 0-471-15707-4
ISBN-13: 978-0-471-15707-6
Millier, Paul / Palmer, Roger
Nuts, Bolts and Magnetrons
A Practical Guide for Industrial Marketers
ISBN-10: 0-471-85325-9
ISBN-13: 978-0-471-85325-1
Trivers, Jonathan
One Stop Marketing
ISBN-10: 0-471-13331-0
ISBN-13: 978-0-471-13331-5
Trivers, Jonathan
One Stop Marketing
ISBN-10: 0-471-13332-9
ISBN-13: 978-0-471-13332-2
Newlands, Murray
Online Marketing
A User's Manual
ISBN-10: 0-470-97384-6
ISBN-13: 978-0-470-97384-4
Klimchuk, Marianne R. / Krasovec, Sandra A.
Packaging Design
Successful Product Branding from Concept to Shelf
ISBN-10: 0-471-72016-X
ISBN-13: 978-0-471-72016-4
Jedlicka, Wendy
Packaging Sustainability
Tools, Systems and Strategies for Innovative Package Design
ISBN-10: 0-470-24669-3
ISBN-13: 978-0-470-24669-6
Kunitzky, Ron
Partnership Marketing
How to Grow Your Business and Transform Your Brand Through Smart Collaboration
ISBN-10: 0-470-67670-1
ISBN-13: 978-0-470-67670-7
Duffy, Neill / Hooper, Jo
Passion Branding
Harnessing the Power of Emotion to Build Strong Brands
ISBN-10: 0-470-85052-3
ISBN-13: 978-0-470-85052-7
Blount, Jeb
People Buy You
The Real Secret to what Matters Most in Business
ISBN-10: 0-470-59911-1
ISBN-13: 978-0-470-59911-2
Steel, Jon
Perfect Pitch
The Art of Selling Ideas and Winning New Business
ISBN-10: 0-471-78976-3
ISBN-13: 978-0-471-78976-5
Vonk, Nancy / Kestin, Janet
Pick Me
Breaking Into Advertising and Staying There
ISBN-10: 0-471-71557-3
ISBN-13: 978-0-471-71557-3
Kean, David
Pitch!
Erfolgreich zum Auftrag
ISBN-10: 3-527-50488-5
ISBN-13: 978-3-527-50488-6
Rubio, Janet / Laughlin, Patrick
Planting Flowers, Pulling Weeds
Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth
ISBN-10: 0-471-03513-0
ISBN-13: 978-0-471-03513-8
Brooks, William T. / Brooks, William P. G.
Playing Bigger Than You Are
How to Sell Big Accounts Even if You're David in a World of Goliaths
ISBN-10: 0-470-26035-1
ISBN-13: 978-0-470-26035-7
Williams, Tim
Positioning for Professionals
How Professional Knowledge Firms Can Differentiate Their Way to Success
ISBN-10: 0-470-58715-6
ISBN-13: 978-0-470-58715-7
Nulman, Andy
Pow! Right Between the Eyes
Profiting from the Power of Surprise
ISBN-10: 0-470-40550-3
ISBN-13: 978-0-470-40550-5
Holden, Jim
Power Base Selling
Secrets of an Ivy League Street Fighter
ISBN-10: 0-471-32733-6
ISBN-13: 978-0-471-32733-2
Riesenbeck, Hajo / Perrey, Jesko
Power Brands
Measuring, Making, and Managing Brand Success
ISBN-10: 3-527-50390-0
ISBN-13: 978-3-527-50390-2
Brody, Marjorie / Kent, Shawn
Power Presentations
How to Connect with Your Audience and Sell Your Ideas
ISBN-10: 0-471-55961-X
ISBN-13: 978-0-471-55961-0
Siskind, Barry
Powerful Exhibit Marketing
The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
ISBN-10: 0-470-83469-2
ISBN-13: 978-0-470-83469-5
Etherington, Bob
Präsentieren für Angsthasen
ISBN-10: 3-527-50561-X
ISBN-13: 978-3-527-50561-6
Barnes, Edel
Practical Marketing for Schools
ISBN-10: 0-631-18804-5
ISBN-13: 978-0-631-18804-9
Gafney, Leo
Practical Merchandising Math
ISBN-10: 0-471-14518-1
ISBN-13: 978-0-471-14518-9
Brasch, Cam-Mai / Köder, Kerstin / Rapp, Reinhold
Praxishandbuch Kundenmanagement
Grundlagen, Fallbeispiele, Checklisten - nach dem ULTIMA-Ansatz
ISBN-10: 3-527-50250-5
ISBN-13: 978-3-527-50250-9
Zabin, Jeff / Brebach, Gresh
Precision Marketing
The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
ISBN-10: 0-471-46761-8
ISBN-13: 978-0-471-46761-8
Passikoff, Robert
Predicting Market Success
New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
ISBN-10: 0-470-04022-X
ISBN-13: 978-0-470-04022-5
Erens, Oliver
Pressearbeit für Dummies
ISBN-10: 3-527-70503-1
ISBN-13: 978-3-527-70503-0
Meehan, Julie / Simonetto, Mike / Montan, Larry / Goodin, Chris
Pricing and Profitability Management
A Practical Guide for Business Leaders
ISBN-10: 0-470-82527-8
ISBN-13: 978-0-470-82527-3
Baker, Ronald J.
Pricing on Purpose
Creating and Capturing Value
ISBN-10: 0-471-72980-9
ISBN-13: 978-0-471-72980-8
Spencer, Julia
Principles of International Marketing
ISBN-10: 0-631-19251-4
ISBN-13: 978-0-631-19251-0
Groves, Len
Principles of International Marketing Research
ISBN-10: 0-631-19355-3
ISBN-13: 978-0-631-19355-5
George, Stephen / Thomas, Chris / Weimerskirch, Arnold
Process Improvement and Quality Management in the Retail Industry
ISBN-10: 0-471-72323-1
ISBN-13: 978-0-471-72323-3
Seitfudem, Gerhard
Professionell schreiben
Praktische Tipps für alle, die Texte verfassen: Rechtschreibung, Stilmittel, Layout; Arbeitstechniken und vieles mehr
ISBN-10: 3-89578-298-X
ISBN-13: 978-3-89578-298-5
Bergevin, Réal / Leland, Karen / Bailey, Keith
Professionell telefonieren für Dummies Das Pocketbuch
ISBN-10: 3-527-70571-6
ISBN-13: 978-3-527-70571-9
Hofbauer, Günter / Rau, Daniela
Professionelles Kundendienstmanagement
Strategie, Prozess, Komponenten
ISBN-10: 3-89578-373-0
ISBN-13: 978-3-89578-373-9
Hofbauer, Günter / Schöpfel, Barbara
Professionelles Kundenmanagement
Ganzheitliches CRM und seine Rahmenbedingungen
ISBN-10: 3-89578-331-5
ISBN-13: 978-3-89578-331-9
Hofbauer, Günter / Hellwig, Claudia
Professionelles Vertriebsmanagement
Der prozessorientierte Ansatz aus Anbieter- und Beschaffersicht
ISBN-10: 3-89578-328-5
ISBN-13: 978-3-89578-328-9
Cova, Bernard / Ghauri, Pervez / Salle, Robert
Project Marketing
Beyond Competitive Bidding
ISBN-10: 0-471-48664-7
ISBN-13: 978-0-471-48664-0
Cuno, Steve
Prove It before You Promote It
How to Take the Guesswork Out of Marketing
ISBN-10: 0-470-38118-3
ISBN-13: 978-0-470-38118-2
Yaverbaum, Eric / Bly, Robert W. / Benun, Ilise
Public Relations For Dummies
ISBN-10: 0-471-77272-0
ISBN-13: 978-0-471-77272-9
Devereux, Mary M. / Peirson-Smith, Anne
Public Relations in Asia Pacific
Communicating Effectively Across Cultures
ISBN-10: 0-470-82430-1
ISBN-13: 978-0-470-82430-6
Goode, Mark
QUAM²
Disk to accompany the book "Quantitative Analysis in Marketing Management"
ISBN-10: 0-471-98652-6
ISBN-13: 978-0-471-98652-2
Moutinho, Luiz / Goode, Mark / Davies, Fiona
Quantitative Analysis in Marketing Management
ISBN-10: 0-471-96430-1
ISBN-13: 978-0-471-96430-8
Schultz, Mike / Doerr, John E.
Rainmaking Conversations
Influence, Persuade, and Sell in Any Situation
ISBN-10: 0-470-92223-0
ISBN-13: 978-0-470-92223-1
Scott, David Meerman
Real-Time Marketing and PR
How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. Revised
ISBN-10: 1-118-15599-8
ISBN-13: 978-1-118-15599-8
Duarte, Nancy
resonate
oder wie Sie mit packenden Storys und einer fesselnden Inszenierung Ihr Publikum verändern
ISBN-10: 3-527-50620-9
ISBN-13: 978-3-527-50620-0
Cox, Emmett
Retail Analytics
The Secret Weapon
ISBN-10: 1-118-09984-2
ISBN-13: 978-1-118-09984-1
Segel, Rick
Retail Business Kit For Dummies
ISBN-10: 0-470-29330-6
ISBN-13: 978-0-470-29330-0
Thomas, Chris / Segel, Rick
Retailing in the 21st Century
ISBN-10: 0-471-72320-7
ISBN-13: 978-0-471-72320-2
Håkansson, Håkan / Harrison, Debbie / Waluszewski, Alexandra (eds.)
Rethinking Marketing
Developing a New Understanding of Markets
ISBN-10: 0-470-02147-0
ISBN-13: 978-0-470-02147-7
Rogers, Beth
Rethinking Sales Management
A Strategic Guide for Practitioners
ISBN-10: 0-470-51305-5
ISBN-13: 978-0-470-51305-7
Nichols, David S.
Return on Ideas
A Practical Guide to Making Innovation Pay
ISBN-10: 0-470-02857-2
ISBN-13: 978-0-470-02857-5
Hatch, Steve / Taylor, Jim
Rigorous Magic
Communication Ideas and their Application
ISBN-10: 0-470-02601-4
ISBN-13: 978-0-470-02601-4
Daum, Kevin / Turner, Daniel A.
Roar! Get Heard in the Sales and Marketing Jungle
A Business Fable
ISBN-10: 0-470-59879-4
ISBN-13: 978-0-470-59879-5
Andresen, Katya
Robin Hood Marketing
Stealing Corporate Savvy to Sell Just Causes
ISBN-10: 0-7879-8148-6
ISBN-13: 978-0-7879-8148-8
Seley, Anneke / Holloway, Brent
Sales 2.0
Improve Business Results Using Innovative Sales Practices and Technology
ISBN-10: 0-470-37375-X
ISBN-13: 978-0-470-37375-0
Hopkins, Tom
Sales Closing For Dummies
ISBN-10: 0-7645-5063-2
ISBN-13: 978-0-7645-5063-8
Cron, William L.
Sales Management
Concepts and Cases, International Student Version
ISBN-10: 0-470-41889-3
ISBN-13: 978-0-470-41889-5
Bauer, Chuck
Sales Mastery
The Sales Book Your Competition Doesn't Want You to Read
ISBN-10: 0-470-90019-9
ISBN-13: 978-0-470-90019-2
Hopkins, Tom
Sales Prospecting For Dummies
ISBN-10: 0-7645-5066-7
ISBN-13: 978-0-7645-5066-9
Leboff, Grant
Sales Therapy
Effective Selling for the Small Business Owner
ISBN-10: 1-84112-778-7
ISBN-13: 978-1-84112-778-1
Stowell, Daniel M.
Sales, Marketing, and Continuous Improvement
Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty
ISBN-10: 0-7879-0857-6
ISBN-13: 978-0-7879-0857-7
Evans, Patrick
SalesBURST!!
World's Fastest (entrepreneurial) Sales Training
ISBN-10: 0-470-15071-8
ISBN-13: 978-0-470-15071-9
Ringland, Gill / Young, Laurie / Curry, Andrew / Young, David / Westall, Tim / Stone, Merlin / Haigh, David / Clark, Graham / Scultz, Don / Hollingworth, Crawford / Burnett, Lloyd
Scenarios in Marketing
From Vision to Decision
ISBN-10: 0-470-03272-3
ISBN-13: 978-0-470-03272-5
Morgan, Morry
Selling Big to China
Negotiating Principles for the World's Largest Market
ISBN-10: 0-470-82597-9
ISBN-13: 978-0-470-82597-6
Hopkins, Tom / Kench, Ben
Selling For Dummies
ISBN-10: 0-470-51259-8
ISBN-13: 978-0-470-51259-3
Miller, Marc / Sinkovitz, Jason
Selling is Dead
Moving Beyond Traditional Sales Roles and Practices to Revitalize Growth
ISBN-10: 0-471-72111-5
ISBN-13: 978-0-471-72111-6
Johnson, Steve / Shaivitz, Adam
Selling is Everyone's Business
What it Takes to Create a Great Salesperson
ISBN-10: 0-471-77673-4
ISBN-13: 978-0-471-77673-4
Lent, Robin / Tour, Genevieve
Selling Luxury
Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
ISBN-10: 0-470-45799-6
ISBN-13: 978-0-470-45799-3
Rumbauskas, Frank J.
Selling Sucks
How to Stop Selling and Start Getting Prospects to Buy!
ISBN-10: 0-470-11625-0
ISBN-13: 978-0-470-11625-8
Amtower, Mark
Selling to the Government
What It Takes to Compete and Win in the World's Largest Market
ISBN-10: 0-470-88133-X
ISBN-13: 978-0-470-88133-0
Gronroos, Christian
Service Management and Marketing
Customer Management in Service Competition
ISBN-10: 0-470-02862-9
ISBN-13: 978-0-470-02862-9
Kurtz, David L. / Clow, Kenneth E.
Services Marketing
ISBN-10: 0-471-18034-3
ISBN-13: 978-0-471-18034-0
Kasper, Hans / van Helsdingen, Piet / Gabbott, Mark
Services Marketing Management
A Strategic Perspective
ISBN-10: 0-470-09116-9
ISBN-13: 978-0-470-09116-6
LaBonte, David A.
Shiny Objects Marketing
Using Simple Human Instincts to Make Your Brand Irresistible
ISBN-10: 0-470-35767-3
ISBN-13: 978-0-470-35767-5
Bartick, G.A. / Bartick, Paul
Silver Bullet Selling
Six Critical Steps to Opening More Relationships and Closing More Sales
ISBN-10: 0-470-37300-8
ISBN-13: 978-0-470-37300-2
Hill, Sam
Sixty Trends In Sixty Minutes
ISBN-10: 0-471-22580-0
ISBN-13: 978-0-471-22580-5
Schenck, Barbara Findlay
Small Business Marketing For Dummies
ISBN-10: 0-7645-7839-1
ISBN-13: 978-0-7645-7839-7
Arthur Andersen, LLP
Small Store Survival
Success Strategies for Retailers
ISBN-10: 0-471-16468-2
ISBN-13: 978-0-471-16468-5
Sobczak, Art
Smart Calling
Eliminate the Fear, Failure, and Rejection From Cold Calling
ISBN-10: 0-470-56702-3
ISBN-13: 978-0-470-56702-9
Cassell, Jeremy / Bird, Tom
So wird verkauft
Von den Grundlagen bis zum Feinschliff
ISBN-10: 3-527-50556-3
ISBN-13: 978-3-527-50556-2
Gillin, Paul / Schwartzman, Eric
Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
ISBN-10: 0-470-63933-4
ISBN-13: 978-0-470-63933-7
Brogan, Chris
Social Media für Quereinsteiger
Best Practice für Marketing, Vertrieb und PR
ISBN-10: 3-527-50606-3
ISBN-13: 978-3-527-50606-4
Taylor, Jim
Space Race
An Inside View of the Future of Communications Planning
ISBN-10: 0-470-09451-6
ISBN-13: 978-0-470-09451-8
Schroeder, Carol L.
Specialty Shop Retailing
Everything You Need to Know to Run Your Own Store
ISBN-10: 0-470-10741-3
ISBN-13: 978-0-470-10741-6
Nunziata, Joe
Spiritual Selling
How to Use the Attractor Sales System to Create Abundance in Your Business
ISBN-10: 0-470-13393-7
ISBN-13: 978-0-470-13393-4
Hofmann, Katja
Sponsoring: Gute Unternehmen machen Werbung, exzellente lassen positiv über sich sprechen
ISBN-10: 3-527-50507-5
ISBN-13: 978-3-527-50507-4
Holtz, Herman
Starting and Building Your Catalog Sales Business
Secrets for Success in One of Today's Fastest-Growing Businesses
ISBN-10: 0-471-50816-0
ISBN-13: 978-0-471-50816-8
D'Orazio, Marcello / Di Zio, Marco / Scanu, Mauro
Statistical Matching
Theory and Practice
ISBN-10: 0-470-02353-8
ISBN-13: 978-0-470-02353-2
Cone, Steve
Steal These Ideas!
Marketing Secrets That Will Make You a Star
ISBN-10: 1-118-00444-2
ISBN-13: 978-1-118-00444-9
Weber, Larry
Sticks and Stones
How Digital Business Reputations Are Created Over Time and Lost in a Click
ISBN-10: 0-470-45738-4
ISBN-13: 978-0-470-45738-2
Mladjenovic, Paul
Stock Investing For Dummies
ISBN-10: 0-470-40114-1
ISBN-13: 978-0-470-40114-9
Acuff, Jerry / Wood, Wally
Stop Acting Like a Seller and Start Thinking Like a Buyer
Improve Sales Effectiveness by Helping Customers Buy
ISBN-10: 0-470-06834-5
ISBN-13: 978-0-470-06834-2
Wilson, Larry
Stop Selling, Start Partnering
The New Thinking About Finding and Keeping Customers
ISBN-10: 0-471-14741-9
ISBN-13: 978-0-471-14741-1
Blackman, Jeff
Stop Whining! Start Selling!
Profit-Producing Strategies for Explosive Sales Results
ISBN-10: 0-471-46363-9
ISBN-13: 978-0-471-46363-4
Corstjens, Judith / Corstjens, Marcel
Store Wars
The Battle for Mindspace and Shelfspace
ISBN-10: 0-471-98765-4
ISBN-13: 978-0-471-98765-9
Aaker, David A.
Strategic Market Management
ISBN-10: 0-470-05623-1
ISBN-13: 978-0-470-05623-3
Aaker, David A. / McLoughlin, Damien
Strategic Market Management
European Edition
ISBN-10: 0-470-05986-9
ISBN-13: 978-0-470-05986-9
Aaker, David A.
Strategic Market Management
International Edition
ISBN-10: 0-471-65903-7
ISBN-13: 978-0-471-65903-7
Aaker, David A.
Strategic Market Management 8th Edition with Marketing Mistakes 11th Edition Set
ISBN-10: 0-470-60433-6
ISBN-13: 978-0-470-60433-5
Donaldson, Bill / O'Toole, Tom
Strategic Market Relationships
From Strategy to Implementation
ISBN-10: 0-470-02880-7
ISBN-13: 978-0-470-02880-3
Bradley, Frank
Strategic Marketing
In the Customer Driven Organization
ISBN-10: 0-470-84985-1
ISBN-13: 978-0-470-84985-9
Oestreicher, Klaus
Strategische Kommunikation und Stakeholdermanagement
Struktur, Implementierung, Erfolgsfaktoren
ISBN-10: 3-89578-358-7
ISBN-13: 978-3-89578-358-6
Slutsky, Jeff
StreetSmart Marketing
ISBN-10: 0-471-61883-7
ISBN-13: 978-0-471-61883-6
Dalrymple, Douglas J. / Sujan, Harish
Student User's Guide to accompany Sales Management Simulation Software
ISBN-10: 0-471-68387-6
ISBN-13: 978-0-471-68387-2
Lakhani, Dave
Subliminal Persuasion
Influence & Marketing Secrets They Don't Want You To Know
ISBN-10: 0-470-24336-8
ISBN-13: 978-0-470-24336-7
Hugos, Michael H. / Thomas, Chris
Supply Chain Management in the Retail Industry
ISBN-10: 0-471-72319-3
ISBN-13: 978-0-471-72319-6
Gadde, Lars-Erik / Hakansson, Hakan / Persson, Goran
Supply Network Strategies
ISBN-10: 0-470-51854-5
ISBN-13: 978-0-470-51854-0
Belz, Frank-Martin / Peattie, Ken
Sustainability Marketing
A Global Perspective
ISBN-10: 0-470-51922-3
ISBN-13: 978-0-470-51922-6
Sinha, Arun
Sweet Spot
How to Maximize Marketing for Business Growth
ISBN-10: 0-470-05143-4
ISBN-13: 978-0-470-05143-6
Hatch, Mary Jo / Schultz, Majken
Taking Brand Initiative
How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
ISBN-10: 0-7879-9830-3
ISBN-13: 978-0-7879-9830-1
Griffin, Jill
Taming the Search-and-Switch Customer
Earning Customer Loyalty in a Compulsion-to-Compare World
ISBN-10: 0-470-34504-7
ISBN-13: 978-0-470-34504-7
Magnus, Stephan / Vialon, Hans
Tapfere Helden in der Akquise
Wie Sie mit Mut und Spaß neue Kunden gewinnen
ISBN-10: 3-527-50565-2
ISBN-13: 978-3-527-50565-4
Magnus, Stephan / Vialon, Hans
Tapfere Helden in der Akquise
Wie Sie mit Mut und Spaß neue Kunden gewinnen
ISBN-10: 3-527-50254-8
ISBN-13: 978-3-527-50254-7
Porterfield, James D.
Teleselling
A Self-Teaching Guide
ISBN-10: 0-471-11567-3
ISBN-13: 978-0-471-11567-0
Kotler, Philip
Ten Deadly Marketing Sins
Signs and Solutions
ISBN-10: 0-471-65022-6
ISBN-13: 978-0-471-65022-5
Warwick, Mal
Testing, Testing 1, 2, 3
Raise More Money with Direct Mail Tests
ISBN-10: 0-7879-6712-2
ISBN-13: 978-0-7879-6712-3
Maslen, Andy
Texten auf den Punkt gebracht
Ein Werkzeugkasten für Texter
ISBN-10: 3-527-50521-0
ISBN-13: 978-3-527-50521-0
Moses, Elissa
The $100 Billion Allowance
Accessing the Global Teen Market
ISBN-10: 0-471-29848-4
ISBN-13: 978-0-471-29848-9
Rubino, Joe
The 7-Step System to Building a $1,000,000 Network Marketing Dynasty
How to Achieve Financial Independence through Network Marketing
ISBN-10: 0-471-70319-2
ISBN-13: 978-0-471-70319-8
Trainor, Norm / Cowper, Donald / Haynes, Andrew
The 8 Best Practices of High-Performing Salespeople
ISBN-10: 0-471-64528-1
ISBN-13: 978-0-471-64528-3
Guertin, Bill
The 800-Pound Gorilla of Sales
How to Dominate Your Market
ISBN-10: 0-470-49675-4
ISBN-13: 978-0-470-49675-6
Sugarman, Joseph
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
ISBN-10: 0-470-05124-8
ISBN-13: 978-0-470-05124-5
Fairnington, Alan
The Age of Selfish Altruism
Why New Values are Killing Consumerism
ISBN-10: 0-470-82508-1
ISBN-13: 978-0-470-82508-2
Smith, David / Fletcher, Jonathan
The Art & Science of Interpreting Market Research Evidence
ISBN-10: 0-470-84424-8
ISBN-13: 978-0-470-84424-3
Jacobsen, Marie-Louise
The Art of Retail Buying
An Introduction to Best Practices from the Industry
ISBN-10: 0-470-82322-4
ISBN-13: 978-0-470-82322-4
Oechsli, Matt
The Art of Selling to the Affluent
How to Attract, Service, and Retain Wealthy Customers & Clients for Life
ISBN-10: 0-471-70323-0
ISBN-13: 978-0-471-70323-5
Greshes, Warren
The Best Damn Sales Book Ever
16 Rock-Solid Rules for Achieving Sales Success!
ISBN-10: 0-471-75728-4
ISBN-13: 978-0-471-75728-3
Clippinger, John Henry (ed.)
The Biology of Business
Decoding the Natural Laws of Enterprise
ISBN-10: 0-7879-4324-X
ISBN-13: 978-0-7879-4324-0
Lewis, Barbara R. / Littler, Dale (eds.)
The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing
ISBN-10: 0-631-21485-2
ISBN-13: 978-0-631-21485-4
Littler, Dale (ed.)
The Blackwell Encyclopedia of Management, Volume 9, Marketing
ISBN-10: 1-4051-0254-3
ISBN-13: 978-1-4051-0254-4
Taylor, David
The Brand Gym
A Practical Workout to Gain and Retain Brand Leadership
ISBN-10: 0-470-68619-7
ISBN-13: 978-0-470-68619-5
Deming, Scott
The Brand Who Cried Wolf
Deliver on Your Company's Promise and Create Customers for Life
ISBN-10: 1-118-03676-X
ISBN-13: 978-1-118-03676-1
Temporal, Paul
The Branding of MTV
Will Internet Kill the Video Star?
ISBN-10: 0-470-82271-6
ISBN-13: 978-0-470-82271-5
Langmaid, Roy / Andrews, Mac
The Breakthrough Zone
Harnessing Consumer Creativity for Business Innovation
ISBN-10: 0-470-85539-8
ISBN-13: 978-0-470-85539-3
Baladi, Joseph
The Brutal Truth About Asian Branding
And How to Break the Vicious Cycle
ISBN-10: 0-470-82647-9
ISBN-13: 978-0-470-82647-8
Ford, David / Gadde, Lars-Erik / Håkansson, Håkan / Snehota, Ivan
The Business Marketing Course
Managing in Complex Networks
ISBN-10: 0-470-03450-5
ISBN-13: 978-0-470-03450-7
Miller, Jon / Muir, David
The Business of Brands
ISBN-10: 0-470-86259-9
ISBN-13: 978-0-470-86259-9
Allen, Judy
The Business of Event Planning
Behind-the-Scenes Secrets of Successful Special Events
ISBN-10: 0-470-83188-X
ISBN-13: 978-0-470-83188-5
Pradeep, A. K.
The Buying Brain
Secrets for Selling to the Subconscious Mind
ISBN-10: 0-470-60177-9
ISBN-13: 978-0-470-60177-8
Hopkins, Tom / Laaman, Laura
The Certifiable Salesperson
The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales!
ISBN-10: 0-471-28913-2
ISBN-13: 978-0-471-28913-5
Hopkins, Tom / Laaman, Laura
The Certifiable Salesperson
The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales!
ISBN-10: 0-471-47869-5
ISBN-13: 978-0-471-47869-0
Groves, Eric
The Constant Contact Guide to Email Marketing
ISBN-10: 0-470-50341-6
ISBN-13: 978-0-470-50341-6
Port, Michael / Marshall, Elizabeth
The Contrarian Effect
Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
ISBN-10: 0-470-23790-2
ISBN-13: 978-0-470-23790-8
Breckenfeld, Del
The Cool Factor
Building Your Brand s Image through Partnership Marketing
ISBN-10: 0-470-37196-X
ISBN-13: 978-0-470-37196-1
Hyken, Shep
The Cult of the Customer
Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
ISBN-10: 0-470-40482-5
ISBN-13: 978-0-470-40482-9
Monahan, Tom
The Do-It-Yourself Lobotomy
Open Your Mind to Greater Creative Thinking
ISBN-10: 0-471-41742-4
ISBN-13: 978-0-471-41742-2
Fox, Jeffrey J. / Gregory, Richard C.
The Dollarization Discipline
How Smart Companies Create Customer Value...and Profit from It
ISBN-10: 0-471-65950-9
ISBN-13: 978-0-471-65950-1
Vitale, Joe / Mok, Jo Han
The E-Code
34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-Mail!
ISBN-10: 0-471-71855-6
ISBN-13: 978-0-471-71855-0
Packaged Facts, Inc.
The Electronic Retailing Market
ISBN-10: 0-471-13358-2
ISBN-13: 978-0-471-13358-2
Barrow, Simon / Mosley, Richard
The Employer Brand
Bringing the Best of Brand Management to People at Work
ISBN-10: 0-470-01273-0
ISBN-13: 978-0-470-01273-4
Zyman, Sergio / Brott, Armin
The End of Advertising as We Know It
ISBN-10: 0-471-42966-X
ISBN-13: 978-0-471-42966-1
Zyman, Sergio / Brott, Armin
The End of Advertising as We Know It
ISBN-10: 0-471-22581-9
ISBN-13: 978-0-471-22581-2
Allen, Judy
The Executive's Guide to Corporate Events and Business Entertaining
How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
ISBN-10: 0-470-83848-5
ISBN-13: 978-0-470-83848-8
Lutze, Heather F.
The Findability Formula
The Easy, Non-Technical Approach to Search Engine Marketing
ISBN-10: 0-470-42090-1
ISBN-13: 978-0-470-42090-4
Drucker, Peter F.
The Five Most Important Questions You Will Ever Ask About Your Organization
ISBN-10: 0-470-22756-7
ISBN-13: 978-0-470-22756-5
Mache, Chuck
The Four Kinds of Sales People
How and Why They Excel- And How You Can Too
ISBN-10: 0-470-12755-4
ISBN-13: 978-0-470-12755-1
MasterCard / Hedrick-Wong, Yuwa
The Future and Me
Power of the Youth Market in Asia
ISBN-10: 0-470-82208-2
ISBN-13: 978-0-470-82208-1
Thomas Yaccato, Joanne / McSweeney, Sean
The Gender Intelligent Retailer
Discover the Connection Between Women Consumers and Business Growth
ISBN-10: 0-470-84102-8
ISBN-13: 978-0-470-84102-0
Belobaba, Peter / Odoni, Amedeo / Barnhart, Cynthia (eds.)
The Global Airline Industry
ISBN-10: 0-470-74077-9
ISBN-13: 978-0-470-74077-4
Quelch, John A. / Deshpande, Rohit (eds.)
The Global Market
Developing a Strategy to Manage Across Borders
ISBN-10: 0-7879-6857-9
ISBN-13: 978-0-7879-6857-1
Joyner, Mark
The Great Formula
for Creating Maximum Profit with Minimal Effort
ISBN-10: 0-471-77823-0
ISBN-13: 978-0-471-77823-3
Grant, John
The Green Marketing Manifesto
ISBN-10: 0-470-72324-6
ISBN-13: 978-0-470-72324-1
Bird, Andy / McEwan, Mhairi
The Growth Drivers
The Definitive Guide to Transforming Marketing Capabilities
ISBN-10: 1-119-95331-6
ISBN-13: 978-1-119-95331-9
Monye, Sylvester O. (ed.)
The Handbook of International Marketing Communications
ISBN-10: 0-631-20091-6
ISBN-13: 978-0-631-20091-8
Hedin, Hans / Hirvensalo, Irmeli / Vaarnas, Markko
The Handbook of Market Intelligence
Understand, Compete and Grow in Global Markets
ISBN-10: 1-119-99364-4
ISBN-13: 978-1-119-99364-3
Poynter, Ray
The Handbook of Online and Social Media Research
Tools and Techniques for Market Researchers
ISBN-10: 0-470-71040-3
ISBN-13: 978-0-470-71040-1
Wright, Simon / McCrea, Diane (eds.)
The Handbook of Organic and Fair Trade Food Marketing
ISBN-10: 1-4051-5058-0
ISBN-13: 978-1-4051-5058-3
Grikscheit, Gary M. / Cash, Harold C. / Young, Clifford E.
The Handbook of Selling
Psychological, Managerial, and Marketing Dynamics
ISBN-10: 0-471-60085-7
ISBN-13: 978-0-471-60085-5
McPhee, Neil / Terry, Roger
The Hidden Art of Interviewing People
How to get them to tell you the truth
ISBN-10: 0-470-06079-4
ISBN-13: 978-0-470-06079-7
Wördemann, Wolfram / Buchholz, Andreas / Wiley, Ned
The Impossible Advantage
Winning the Competitive Game by Changing the Rules
ISBN-10: 0-470-71712-2
ISBN-13: 978-0-470-71712-7
Salinas, Gabriela
The International Brand Valuation Manual
A complete overview and analysis of brand valuation techniques, methodologies and applications
ISBN-10: 0-470-74031-0
ISBN-13: 978-0-470-74031-6
Joyner, Mark
The Irresistible Offer
How to Sell Your Product or Service in 3 Seconds or Less
ISBN-10: 0-471-73894-8
ISBN-13: 978-0-471-73894-7
Vestergaard, Torben / Schroder, Kim
The Language of Advertising
ISBN-10: 0-631-12743-7
ISBN-13: 978-0-631-12743-7
Nazareth, Linda
The Leisure Economy
How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries
ISBN-10: 0-470-84034-X
ISBN-13: 978-0-470-84034-4
Galloway, Paul
The Little Black Book of Online Business
1001 Insider Resources Every Business Owner Needs
ISBN-10: 0-470-40776-X
ISBN-13: 978-0-470-40776-9
Cleland, Alan S. / Bruno, Albert V.
The Market Value Process
Bridging Customer & Shareholder Value
ISBN-10: 0-7879-0275-6
ISBN-13: 978-0-7879-0275-9
Young, Laurie
The Marketer's Handbook
Reassessing Marketing Techniques for Modern Business
ISBN-10: 0-470-74687-4
ISBN-13: 978-0-470-74687-5
Dunn, Michael / Halsall, Chris
The Marketing Accountability Imperative
Driving Superior Returns on Marketing Investments
ISBN-10: 0-7879-9832-X
ISBN-13: 978-0-7879-9832-5
Ennew, Christine
The Marketing Blueprint
Business Blueprints
ISBN-10: 0-631-18715-4
ISBN-13: 978-0-631-18715-8
CIM, The / Kourdi, Jeremy J.
The Marketing Century
How Marketing Drives Business and Shapes Society
ISBN-10: 0-470-66015-5
ISBN-13: 978-0-470-66015-7
Michaluk, Gerald
The Marketing Director's Role in Business Planning and Corporate Governance
ISBN-10: 0-470-51580-5
ISBN-13: 978-0-470-51580-8
Palmatier, George E. / Shull, Joseph S.
The Marketing Edge
The New Leadership Role of Sales & Marketing in Manufacturing
ISBN-10: 0-471-13270-5
ISBN-13: 978-0-471-13270-7
Corsi, Patrick
The Marketing of Technology Intensive Products and Services
ISBN-10: 1-84821-104-X
ISBN-13: 978-1-84821-104-9
Cohen, William A.
The Marketing Plan
ISBN-10: 0-471-75529-X
ISBN-13: 978-0-471-75529-6
Ash, Mary Kay
The Mary Kay Way
Timeless Principles from America's Greatest Woman Entrepreneur
ISBN-10: 0-470-37995-2
ISBN-13: 978-0-470-37995-0
Upshaw, Lynn B. / Taylor, Earl L.
The Masterbrand Mandate
The Management Strategy That Unifies Companies and Multiplies Value
ISBN-10: 0-471-35659-X
ISBN-13: 978-0-471-35659-2
Rumbauskas, Frank J.
The Never Cold Call Again Online Playbook
The Definitive Guide to Internet Marketing Success
ISBN-10: 0-470-50392-0
ISBN-13: 978-0-470-50392-8
Smith, Jeanette
The New Publicity Kit
ISBN-10: 0-471-08014-4
ISBN-13: 978-0-471-08014-5
Scott, David Meerman
The New Rules of Marketing & PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
ISBN-10: 1-118-02698-5
ISBN-13: 978-1-118-02698-4
Brooks, William T.
The New Science of Selling and Persuasion
How Smart Companies and Great Salespeople Sell
ISBN-10: 0-471-46924-6
ISBN-13: 978-0-471-46924-7
Shaver, Dick
The Next Step in Database Marketing
Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You
ISBN-10: 0-471-13359-0
ISBN-13: 978-0-471-13359-9
Spector, Robert / McCarthy, Patrick D.
The Nordstrom Way to Customer Service Excellence
A Handbook For Implementing Great Service in Your Organization
ISBN-10: 0-471-70286-2
ISBN-13: 978-0-471-70286-3
Davis, John A.
The Olympic Games Effect
How Sports Marketing Builds Strong Brands
ISBN-10: 0-470-82366-6
ISBN-13: 978-0-470-82366-8
Plummer, Joe / Rappaport, Stephen D. / Hall, Taddy / Barocci, Robert
The Online Advertising Playbook
Proven Strategies and Tested Tactics from the Advertising Research Foundation
ISBN-10: 0-470-05105-1
ISBN-13: 978-0-470-05105-4
Deering, Anne / Murphy, Anne
The Partnering Imperative
Making Business Partnerships Work
ISBN-10: 0-470-85159-7
ISBN-13: 978-0-470-85159-3
Richards, Stan
The Peaceable Kingdom
Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business
ISBN-10: 0-471-39116-6
ISBN-13: 978-0-471-39116-6
Colwell, Robert P.
The Pentium Chronicles
The People, Passion, and Politics Behind Intel's Landmark Chips
ISBN-10: 0-471-73617-1
ISBN-13: 978-0-471-73617-2
Bly, Robert W.
The Perfect Sales Piece
A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets
ISBN-10: 0-471-00411-1
ISBN-13: 978-0-471-00411-0
Nagdeman, Jay
The Professional's Guide to Financial Services Marketing
Bite-Sized Insights For Creating Effective Approaches
ISBN-10: 0-470-41079-5
ISBN-13: 978-0-470-41079-0
Feinglass, Art
The Public Relations Handbook for Nonprofits
A Comprehensive and Practical Guide
ISBN-10: 1-118-33607-0
ISBN-13: 978-1-118-33607-6
Aronson, Merry / Spetner, Don / Ames, Carol
The Public Relations Writer's Handbook
The Digital Age
ISBN-10: 0-7879-8631-3
ISBN-13: 978-0-7879-8631-5
Heath, Joseph / Potter, Andrew
The Rebel Sell
How The Counter Culture Became Consumer Culture
ISBN-10: 1-84112-655-1
ISBN-13: 978-1-84112-655-5
Gitomer, Jeffrey
The Sales Bible
The Ultimate Sales Resource. Revised Edition
ISBN-10: 0-471-45629-2
ISBN-13: 978-0-471-45629-2
Hogan, Kevin
The Science of Influence
How to Get Anyone to Say "Yes" in 8 Minutes or Less!
ISBN-10: 0-470-63418-9
ISBN-13: 978-0-470-63418-9
Robertson, Kelley
The Secrets of Power Selling
101 Tips to Help You Improve Your Sales Results
ISBN-10: 0-470-83942-2
ISBN-13: 978-0-470-83942-3
Holden, Jim
The Selling Fox
A Field Guide for Dynamic Sales Performance
ISBN-10: 0-471-06180-8
ISBN-13: 978-0-471-06180-9
Vitale, Joe
The Seven Lost Secrets of Success
Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
ISBN-10: 0-470-10810-X
ISBN-13: 978-0-470-10810-9
Davis, Scott M.
The Shift
The Transformation of Today's Marketers into Tomorrow's Growth Leaders
ISBN-10: 0-470-38838-2
ISBN-13: 978-0-470-38838-9
Carson, Mitch
The Silent Salesmen
Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
ISBN-10: 0-470-27035-7
ISBN-13: 978-0-470-27035-6
Wollan, Robert / Smith, Nick
The Social Media Management Handbook
Everything You Need To Know To Get Social Media Working In Your Business
ISBN-10: 0-470-65124-5
ISBN-13: 978-0-470-65124-7
Coopers & Lybrand LLP
The Software Directory for Retailers
ISBN-10: 0-471-13531-3
ISBN-13: 978-0-471-13531-9
Sorin, David
The Special Events Advisor
A Business and Legal Guide for Event Professionals
ISBN-10: 0-471-45010-3
ISBN-13: 978-0-471-45010-8
Collett, Pippa / Fenton, William
The Sponsorship Handbook
Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
ISBN-10: 0-470-97984-4
ISBN-13: 978-0-470-97984-6
Antion, Tom
The Ultimate Guide to Electronic Marketing for Small Business
Low-Cost/High Return Tools and Techniques that Really Work
ISBN-10: 0-471-71870-X
ISBN-13: 978-0-471-71870-3
Rubino, Joe
The Ultimate Guide to Network Marketing
37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building Extreme Wealth
ISBN-10: 0-471-71676-6
ISBN-13: 978-0-471-71676-1
Klymshyn, John
The Ultimate Sales Managers' Guide
ISBN-10: 0-471-97318-1
ISBN-13: 978-0-471-97318-8
Wenschlag, Roger
The Versatile Salesperson
Selling the Way Your Customer Wants to Buy
ISBN-10: 0-471-50379-7
ISBN-13: 978-0-471-50379-8
Jolles, Robert L.
The Way of the Road Warrior
Lessons in Business and Life from the Road Most Traveled
ISBN-10: 0-7879-8062-5
ISBN-13: 978-0-7879-8062-7
Cheng, Willie / Mohamed, Sharifah (eds.)
The World that Changes the World
How Philanthropy, Innovation, and Entrepreneurship are Transforming the Social Ecosystem
ISBN-10: 0-470-82715-7
ISBN-13: 978-0-470-82715-4
Vitale, Joe
There's a Customer Born Every Minute
P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today--Guaranteed! Revised and Updated Edition
ISBN-10: 0-471-78462-1
ISBN-13: 978-0-471-78462-3
Mack, Ben / Lakhani, Dave
Think Two Products Ahead
Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
ISBN-10: 0-470-05576-6
ISBN-13: 978-0-470-05576-2
Yohalem, Kathy C.
Thinking Out of the Box
How to Market Your Company Into the Future
ISBN-10: 0-471-13916-5
ISBN-13: 978-0-471-13916-4
Sexton, Don
Trump University Branding 101
How to Build the Most Valuable Asset of Any Business
ISBN-10: 0-470-18900-2
ISBN-13: 978-0-470-18900-9
Sexton, Don
Trump University Marketing 101
How to Use the Most Powerful Ideas in Marketing to Get More Customers
ISBN-10: 0-470-45307-9
ISBN-13: 978-0-470-45307-0
Steel, Jon
Truth, Lies, and Advertising
The Art of Account Planning
ISBN-10: 0-471-18962-6
ISBN-13: 978-0-471-18962-6
Stull, Craig / Myers, Phil / Scott, David Meerman
Tuned In
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
ISBN-10: 0-470-26036-X
ISBN-13: 978-0-470-26036-4
Bond, Jonathan / Kirshenbaum, Richard
Under the Radar
[Talking to Today's Cynical Consumer]
ISBN-10: 0-471-17469-6
ISBN-13: 978-0-471-17469-1
Phillips, Celia / Pruyn, Ad / Kestemont, Marie-Paule (eds.)
Understanding Marketing
A European Casebook
ISBN-10: 0-471-86093-X
ISBN-13: 978-0-471-86093-8
Weiner, Mark
Unleashing the Power of PR
A Contrarian's Guide to Marketing and Communication
ISBN-10: 0-7879-8279-2
ISBN-13: 978-0-7879-8279-9
Packaged Facts, Inc.
Value Retailing in the 1990s
Off-Pricers, Factory Outlets, & Closeout Stores
ISBN-10: 0-471-10915-0
ISBN-13: 978-0-471-10915-0
Etherington, Bob
Verhandeln für Unschuldslämmer
ISBN-10: 3-527-50489-3
ISBN-13: 978-3-527-50489-3
Ehrhardt, Wolf / Buschmann, Hubert
Verkaufen mit Psychologie
Verhalten trainieren - Ergebnisse verbessern
ISBN-10: 3-527-50257-2
ISBN-13: 978-3-527-50257-8
Etherington, Bob
Verkaufsgeschick für Grünschnäbel
ISBN-10: 3-527-50462-1
ISBN-13: 978-3-527-50462-6
Langton, David / Campbell, Anita
Visual Marketing
99 Proven Ways for Small Businesses to Market with Images and Design
ISBN-10: 1-118-03567-4
ISBN-13: 978-1-118-03567-2
LeRoux, Paul / Corwin, Peg
Visual Selling
Capture the Eye and the Customer Will Follow
ISBN-10: 0-471-79361-2
ISBN-13: 978-0-471-79361-8
von Kutzschenbach, Claus
Vom Akademiker zum Verkaufsprofi
Verkaufs- und Präsentationstechniken, Kundenbindung, Entscheidungstechnik
ISBN-10: 3-527-50108-8
ISBN-13: 978-3-527-50108-3
Roberts, Ralph R.
Walk Like a Giant, Sell Like a Madman
America's #1 Salesman Shows You How to Sell Anything
ISBN-10: 0-470-37281-8
ISBN-13: 978-0-470-37281-4
Winkler, Agnieszka
Warp-Speed Branding
The Impact of Technology on Marketing
ISBN-10: 0-471-29555-8
ISBN-13: 978-0-471-29555-6
Arnold, John / Lurie, Ian / Dickinson, Marty / Marsten, Elizabeth / Becker, Michael
Web Marketing All-in-One Desk Reference For Dummies
ISBN-10: 0-470-41398-0
ISBN-13: 978-0-470-41398-2
Zimmerman, Jan
Web Marketing For Dummies
ISBN-10: 1-118-06516-6
ISBN-13: 978-1-118-06516-7
Hartleben, Ralph Erik
Werbekonzeption und Briefing
Ein praktischer Leitfaden
ISBN-10: 3-89578-227-0
ISBN-13: 978-3-89578-227-5
Hiam, Alexander
Werben mit kleinem Budget für Dummies Das Pocketbuch
ISBN-10: 3-527-70458-2
ISBN-13: 978-3-527-70458-3
Jaffé, Diana / Riedel, Saskia
Werbung für Adam und Eva
Zielgruppengerechte Ansprache durch Gender Marketing Communication
ISBN-10: 3-527-50549-0
ISBN-13: 978-3-527-50549-4
Searcy, Tom / Weaver Smith, Barbara
Whale Hunting
How to Land Big Sales and Transform Your Company
ISBN-10: 0-470-18269-5
ISBN-13: 978-0-470-18269-7
Buchholz, Andreas / Wördemann, Wolfram
What Makes Winning Brands Different
The Hidden Method Behind the World's Most Successful Brands
ISBN-10: 0-471-72025-9
ISBN-13: 978-0-471-72025-6
Middleton, Simon
What You Need to Know About Marketing
ISBN-10: 0-85708-150-0
ISBN-13: 978-0-85708-150-6
Sheth, Jagdish / Malhotra, Naresh (eds.)
Wiley International Encyclopedia of Marketing
ISBN-10: 1-4051-6178-7
ISBN-13: 978-1-4051-6178-7
Hiam, Alexander
Wiley Pathways Marketing
ISBN-10: 0-471-79079-6
ISBN-13: 978-0-471-79079-2
Hopkins, Tom / Dalrymple, Douglas J. / Cron, William L. / DeCarlo, Thomas E. / Horvath, Terri
Wiley Pathways Selling
ISBN-10: 0-470-11125-9
ISBN-13: 978-0-470-11125-3
Marcet, Rick
Win/Loss Reviews
A New Knowledge Model for Competitive Intelligence
ISBN-10: 1-118-00741-7
ISBN-13: 978-1-118-00741-9
Ander, Willard N. / Stern, Neil Z.
Winning At Retail
Developing a Sustained Model for Retail Success
ISBN-10: 0-471-47357-X
ISBN-13: 978-0-471-47357-2
Bijapurkar, Rama
Winning in the Indian Market
Understanding the Transformation of Consumer India
ISBN-10: 0-470-82199-X
ISBN-13: 978-0-470-82199-2
Ryans, Adrian / More, Roger / Barclay, Donald / Deutscher, Terry
Winning Market Leadership
Strategic Market Planning for Technology-Driven Businesses
ISBN-10: 0-471-64430-7
ISBN-13: 978-0-471-64430-9
Pigues, D. Keith / Alderman, Jerry
Winning with Customers
A Playbook for B2B
ISBN-10: 0-470-54799-5
ISBN-13: 978-0-470-54799-1
Hardaker, Glenn / Graham, Gary
Wired Marketing
Energizing Business for e-Commerce
ISBN-10: 0-471-49645-6
ISBN-13: 978-0-471-49645-8
Asher, Spring / Chambers, Wicke
Wooing & Winning Business
The Foolproof Formula For Making Persuasive Business Presentations
ISBN-10: 0-471-14192-5
ISBN-13: 978-0-471-14192-1
Asher, Spring / Chambers, Wicke
Wooing & Winning Business
The Foolproof Formula for Making Persuasive Business Presentations
ISBN-10: 0-471-25370-7
ISBN-13: 978-0-471-25370-9
Holden, Jim
World Class Selling
The Crossroads of Customer, Sales, Marketing and Technology
ISBN-10: 0-471-32605-4
ISBN-13: 978-0-471-32605-2
Scott, David Meerman
World Wide Rave
Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
ISBN-10: 0-470-39500-1
ISBN-13: 978-0-470-39500-4
Klein, Eric A.
Write Great Ads
A Step-by-Step Approach
ISBN-10: 0-471-50703-2
ISBN-13: 978-0-471-50703-1
Pancero, Jim
You Can Always Sell More
How to Improve Any Sales Force
ISBN-10: 0-471-73915-4
ISBN-13: 978-0-471-73915-9
Clancy, Kevin / Krieg, Peter
Your Gut is Still Not Smarter Than Your Head
How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
ISBN-10: 0-471-97993-7
ISBN-13: 978-0-471-97993-7
Vitale, Joe / Coleman Wheeler, Jillian
Your Internet Cash Machine
The Insiders' Guide to Making Big Money, Fast!
ISBN-10: 0-470-12944-1
ISBN-13: 978-0-470-12944-9
O'Bryan, Pat
Your Portable Empire
How to Make Money Anywhere While Doing What You Love
ISBN-10: 0-470-13507-7
ISBN-13: 978-0-470-13507-5
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