McFarlan, Bill Drop the Pink Elephant 15 Ways to Say What You Mean...and Mean What You Say. Mass market edition
1. Edition - August 2004 10.90 Euro 2004. 200 Pages, Softcover ISBN-10: 1-84112-637-3 ISBN-13: 978-1-84112-637-1 - John Wiley & Sons
Short description Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with. In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make one's words count for more. By putting these straightforward lessons into practice, readers will notice immediately how much more effectively they are able to communicate with others.
From the contents World's Top Ten Pink Elephants.
Foreword.
Introduction.
SECTION ONE: DUMP THE BAGGAGE AND CREATE CLARITY.
1. Drop the Pink Elephant.
2. Every Picture Tells a Story.
SECTION TWO: BE PRINCIPLED IN WHAT YOU SAY.
3. Staying on the Louisiana Highway.
4. Sorry Seems to be the Hardest Word.
5. Tell the Unpalatable Truth, Rather than the 'White Lie'.