Critical Marketing
Issues in Contemporary Marketing
1. Edition March 2008
414 Pages, Hardcover
Wiley & Sons Ltd
ISBN:
978-0-470-51200-5
John Wiley & Sons
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Acknowledgements
1.Critical Marketing: A Limit Attitude,Mark Tadajewski and Douglas Brownlie
2.Rethinking the Development of Marketing, Mark Tadajewski and Douglas Brownlie
3.Prejudice Versus Marketing: An Examination of Some Historical Sources, Donald F. Dixon
4.Early Development of the Philosophy of Marketing Thought, D.G. Brian Jones and D.D. Monieson
5.Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective, Donald F. Dixon
6.Critical Reflections on Consumer Research, Mark Tadajewski and Douglas Brownlie
7.Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research, Mark Tadajewski
8.Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgotten, Elizabeth Hirschman
9.Ethnopsychology: A Return to Reason in Consumer Behaviour, John O'Shaughnessy
10.Marketing and Society, Mark Tadajewski and Douglas Brownlie
11.Marketing, the Consumer Society and Hedonism, John O'Shaughnessy and Nicholas J. O'Shaughnessy
12.Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide, Terrence H. Witkowski
13.On Negotiating the Market, Mark Tadajewski and Douglas Brownlie
14.Sustainable Marketing, Ynte K. van Dam and Paul A.C. Apeldoorn
15.An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life, Susan Dobscha and Julie L. Ozanne
16. Past Postmodernism? Mark Tadajewski and Douglas Brownlie
17.Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection, Stephen J. Gould
18.The Function of Cultural Studies in Marketing: A New Administrative Science? Adam Arvidsson
19.Thinking Through Theory: Materialising the Oppositional Imagination, Pauline Maclaran and Lorna Stevens
20.Postcolonialism and Marketing, Gavin Jack
Index
1.Critical Marketing: A Limit Attitude,Mark Tadajewski and Douglas Brownlie
2.Rethinking the Development of Marketing, Mark Tadajewski and Douglas Brownlie
3.Prejudice Versus Marketing: An Examination of Some Historical Sources, Donald F. Dixon
4.Early Development of the Philosophy of Marketing Thought, D.G. Brian Jones and D.D. Monieson
5.Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective, Donald F. Dixon
6.Critical Reflections on Consumer Research, Mark Tadajewski and Douglas Brownlie
7.Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research, Mark Tadajewski
8.Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgotten, Elizabeth Hirschman
9.Ethnopsychology: A Return to Reason in Consumer Behaviour, John O'Shaughnessy
10.Marketing and Society, Mark Tadajewski and Douglas Brownlie
11.Marketing, the Consumer Society and Hedonism, John O'Shaughnessy and Nicholas J. O'Shaughnessy
12.Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide, Terrence H. Witkowski
13.On Negotiating the Market, Mark Tadajewski and Douglas Brownlie
14.Sustainable Marketing, Ynte K. van Dam and Paul A.C. Apeldoorn
15.An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life, Susan Dobscha and Julie L. Ozanne
16. Past Postmodernism? Mark Tadajewski and Douglas Brownlie
17.Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection, Stephen J. Gould
18.The Function of Cultural Studies in Marketing: A New Administrative Science? Adam Arvidsson
19.Thinking Through Theory: Materialising the Oppositional Imagination, Pauline Maclaran and Lorna Stevens
20.Postcolonialism and Marketing, Gavin Jack
Index