The New Media Environment
An Introduction
1. Edition July 2010
240 Pages, Softcover
Wiley & Sons Ltd
Short Description
Media Studies examines the new and rapidly developing field of media studies to discover what insights it has to readers as they negotiate their way through the new - and thoroughly saturated - media environment. The perfect introduction to the field, the book chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated'. Press and Williams discuss the development of cable and satellite television, VCRs, DVDs, the internet and personal computers, and emphasize the broader political, social, and economic context within which these new technologies have developed.
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Further versions
Media Studies examines the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new - and thoroughly saturated - media environment.
* Explores how recent changes in our media affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the internet
* The perfect introduction to the field of media studies
* Chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated'
* Discusses the development of cable and satellite television, VCRs, DVDs, the internet and personal computers
* Emphasizes the broader political, social, and economic context within which these important new technologies have developed
1. Introduction: Modern Life Is a Media Experience
2. Ownership and Control in the New Media Environment
3. Media and Democracy
4. Studying Popular Culture: Texts, Reception, and Cultural Studies
5. Studying Inequalities: Class, Gender, Race, and Sexuality in Media Studies
6. Studying Media Texts and Their Reception in the New Media Environment
7. Conclusion
Index
"If your students read just one book on the contemporary media environment, this should be it. Press and Williams deliver a masterful overview of the changing media landscape - addressing issues of ownership, politics, democracy, and identity - written in lively, lucid prose." (Laura Grindstaff, University of California at Davis)
"This accessible text draws readers into the complex new dynamics shaping our media environment today. From film to news, economics to textual interpretation, Press and Williams provide an indispensable introduction to the debates that now drive media studies." (Nick Couldry, Goldsmiths, University of London)
"Solidly founded on responsible media scholarship, this crisp analysis of the new media environment makes the novel seem familiar and the familiar seem novel. Press and Williams' bright and timely text demonstrates once again that there's nothing so practical as good theory." (Menahem Blondheim, Hebrew University of Jerusalem)
Bruce A. Williams is a Professor in the Department of Media Studies at the University of Virginia, and the author of After the News: Media Regimes and the New Information Environment (with Michael X. Delli Carpini) and Democracy, Dialogue, and Environmental Disputes: The Contested Languages of Social Regulation (with Albert Matheny). His current research interests focus on the role of a changing media environment in shaping citizenship in the United States.