1. Edition - May 2000
27.90 Euro
2000. XX, 460 Pages, Hardcover
ISBN-10: 0-471-36121-6
ISBN-13: 978-0-471-36121-3 - John Wiley & Sons









Short description
Emerging technologies are transforming existing industries and creating radically new ones. In this book, experts from the Wharton School offer managers a seamless approach to understanding the impact emerging technologies will have on their organizations and business in general.

From the contents
A Different Game (G. Day & P. Schoemaker).

Avoiding the Pitfalls of Emerging Technologies (G. Day & P. Schoemaker).

ASSESSING TECHNOLOGIES.

Technology Speciation and the Path of Emerging Technologies (R. Adner & D. Levinthal).

Identification and Assessment of Emerging Technologies. (D. Doering & R. Parayre).

Emerging Technologies and Public Policy: Lessons from the Internet (G. Faulhaber).

MANAGING MARKETS.

Assessing Future Markets for New Technologies (G. Day).

Technology Strategy in Lumpy Market Landscapes (I. MacMillan & R. McGarth).

Commercializing Emerging Technology through Complementary Assets. (M. Tripsas).

MAKING STRATEGY.

Disciplined Imagination: Strategy Making in Uncertain Environments (G. Szulanski with K. Amin).

Scenario Planning for Disruptive Technologies (P. Schoemaker & V. Mavaddat).

Appropriating the Gains from Innovation (S. Winter).

INVESTING FOR THE FUTURE.

Managing Real Options (W. Hamilton).

Financing Strategies and Venture Capital (F. Allen & J. Percival).

Innovative Financial Strategies for Biotechnology Ventures (P. Schoemaker & A. Shapiro).

RETHINKING THE ORGANIZATION.

Managing Dynamic Knowledge Networks (L. Rosenkopf).

Using Alliances to Build Competitive Advantage in Emerging Technologies (J. Dyer & H. Singh).

The Design of New Organizational Forms (J. Herber, et al.).

Designing the Customized Workplace (J. Kimberly & H. Bouchikhi).

Notes.

Index.