1. Edition - April 1999
14.90 Euro
1999. XVI, 304 Pages, Softcover
ISBN-10: 0-471-31572-9
ISBN-13: 978-0-471-31572-8 - John Wiley & Sons









Short description
Renowned syndicated columnist Courtney Price has once again put pen to paper, sharing her business wisdom in this revision of the formerly titled Courtney Price Answers the Most Asked Questions from Entrepreneurs. In this insightful, reader-friendly new edition, Price zeroes in on the issues important to today's entrepreneur. She covers new ground as she explores such topics as second career entrepreneurs, the youthful entrepreneur, family-owned businesses, finding the right name for your business, work for hire, non-compete agreements, Internet marketing, and venture presentation skills.

From the contents
Overview of Entrepreneurship.

The 10 Most-Asked Questions from Entrepreneurs.

Starting a Business.

Legal Structures for Starting a Business.

Buying a Business.

Commercializing Technology and Protecting Intellectual Property.

Marketing Analysis and Planning.

Market-Penetration Strategies.

Financing Your Venture.

Selecting the Best Business Advisers.

Franchising.

The 10 Questions Entrepreneurs Should Ask But Don't.

Entrepreneurial Resource Checklist.

Index.