- November 1993
32.90 Euro
1993. 176 Pages, Softcover
ISBN-10: 0-471-58951-9
ISBN-13: 978-0-471-58951-8 - John Wiley & Sons








Detailed description
America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.

From the contents
Marketing Do's.

Marketing Don'ts.

Doing Direct Mail.

Networking.

Cultivating Referrals.

Professional Speaking.

Media Contacts and Public Relations.

Distributing Information Products.

Preparing Contracts.

Setting Professional Fees.

Handling Client Concerns.

Index.