1. Edition - April 2005
19.90 Euro
2005. 304 Pages, Hardcover
ISBN-10: 0-471-66271-2
ISBN-13: 978-0-471-66271-6 - John Wiley & Sons









Short description
A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet-two Scotch whisky brands recognized the world over for their unparalleled quality. Founded by Scottish grocers on Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits, and tells a compelling business story of the remarkable and resourceful families who endured government interference, the threat of physical violence from illicit distillers, wars and Prohibition, and fierce competition to build two winning brands. A Double Scotch is a business book and historical account that goes down easy. Told against the backdrop of Scotland's intriguing distilling history, A Double Scotch also tells the story of a nation that's inextricably linked to its national beverage.

From the contents
Foreword by Patrick Ricard.

Preface: Sparks and Bonfires in Whiskyland.

Acknowledgments.

PART ONE: RASCALLY LIQUOR.

Prologue: The Guid Auld Drink.

1. AMagic of Locality.

2. Reaching the Boiling Point.

3. George Smith, Glenlivet, and Ancient Liberties.

4. The Great Era of Smuggling.

5. The Glenlivet.

6. Timely Passages.

7. Smoking Guns and Castles Three.

8. From On-the-Job Terror to Purveyor to Her Majesty.

9. Panicked Grouse and the End of a Defining Era.

PART TWO: THE SONS.

10. A Father's Dreams.


11. The Chivas Brothers Company.

12. Such a Character as the Late Mr. Smith.

13. The Magic Words: Chivas Regal.

14. The Gallant Major's Whisky, O!

PART THREE: THE BARONS.

15. A Spirit of No Common Rate.

16. Young Men of Conspicuous Gallantry.

17. Mr. Sam and Scotland's Prince of Whiskies.

18. Drams of America.

19. Mr. Sam's Historic Scotch Whisky Gambit.

20. The Joining of Two Scotch Whisky Giants.

Epilogue: The World of Opportunities.

Appendix A: Whisky Talk.

Appendix B: Personal Tasting Evaluations.

Bibliography.

Index.