1. Edition - November 2004
25.90 Euro
2004. 272 Pages, Hardcover
- General Reading -
ISBN-10: 0-471-47966-7
ISBN-13: 978-0-471-47966-6 - John Wiley & Sons






Sample Chapter

Short description
Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.
Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand.
Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration.
With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture.

From the contents
Preface.

1. The Rouge.

2. Lessons in Leadership.

3. Ground Zero.

4. Dark Days in Dearborn.

5. Taking Charge.

6. The New Face of Ford.

7. Getting Back to Basics.

8. Surviving the Cold of Winter.

9. Momentum.

10. America's Bestselling Truck is New Again.

11. Bargaining for a Future.

12. Town Hall Meeting.

13. The Year of the Car.

14. From Escape to Reality.

15. Great Products, Strong Business, Better World.

Acknowledgments.

Source Notes.

Index.