Short description Emerging technologies are transforming existing industries and creating radically new ones. In this book, experts from the Wharton School offer managers a seamless approach to understanding the impact emerging technologies will have on their organizations and business in general.
From the contents Chapter 1. A Different Game (George S. Day and Paul J.H. Schoemaker).
Chapter 2. Avoiding the Pitfalls of Emerging Technologies (George S. Day and Paul J.H. Schoemaker).
PART I. ASSESSING TECHNOLOGIES.
Chapter 3. Technology Speciation and the Path of Emerging Technologies (Ron Adner and Daniel A. Levinthal).
Chapter 4. Identification and Assessment of Emerging Technologies. (D. S. Doering and Roch Parayre).
Chapter 5. Emerging Technologies and Public Policy: Lessons from the Internet (Gerald R. Faulhaber).
PART II. MANAGING MARKETS.
Chapter 6. Assessing Future Markets for New Technologies (George s. Day).
Chapter 7. Technology Strategy in Lumpy Market Landscapes (Ian C. MacMillan and Rita Gunther McGarth).
Chapter 8. Commercializing Emerging Technology through Complementary Assets. (Mary Tripsas).
PART III. MAKING STRATEGY.
Chapter 9. Disciplined Imagination: Strategy Making in Uncertain Environments (Gabriel Szulanski with Kruti Amin).
Chapter 10. Scenario Planning for Disruptive Technologies (Paul J.H. Schoemaker and V. Michael Mavaddat).
Chapter 11. Appropriating the Gains from Innovation (Sidney G. Winter).
PART IV. INVESTING FOR THE FUTURE.
Chapter 12. Managing Real Options (William F. Hamilton).
Chapter 13. Financing Strategies and Venture Capital (Franklin Allen and John Percival).
Chapter 14. Innovative Financial Strategies for Biotechnology Ventures (Paul J.H. Schoemaker and Alan C. Shapiro).
